In this episode, we’ll explore how GiftAMeal transforms everyday dining experiences into opportunities for generosity, with a stunning milestone of 2 million meals donated to food banks. We'll discuss the metrics and emotional connections that drive customer loyalty and behavior, and reveal how restaurants-from local spots to national chains-are integrating this initiative to make a positive impact.
Andrew will share insights on the challenges and triumphs of scaling GiftAMeal, the strategic importance of social media marketing, and future plans to expand their mission. If you’re in the restaurant industry or just passionate about social good, this episode is packed with valuable information and heartwarming stories. So, join us as we WISK it all together with Andrew Glantz on "WISKing It All!"
Takeaways:
- GiftAMeal is a platform that allows restaurants to engage with their community and customers by making a donation to a local food bank for every photo taken by a guest.
- The program has reached 2 million meals donated and has shown positive impacts on customer loyalty, satisfaction, and online reviews.
- Restaurants can integrate GiftAMeal into their own mobile apps and utilize user-generated content for marketing purposes.
- Joining GiftAMeal is a quick and easy process, and there are plans to expand the program to support more restaurants and causes.
Timestamps:
00:00 Entrepreneurial, social impact journeys merge through business.
03:16 Integrated entrepreneurship, social impact, and emotional-branding for restaurants.
09:06 GiftAMeal fosters emotional connection, boosting guest loyalty.
11:11 Marketing often deprioritized due to restaurant challenges.
15:20 User-generated content aids restaurant marketing and feedback.
18:22 GiftAMeal suits quick, casual dining, coffee shops.
21:52 Quick sign-up for customized promo materials, fast launch.
25:25 Recording and sharing uplifting restaurant customer stories.
29:08 Exploring technology to enhance restaurant social responsibility.
31:13 Visit GiftAMeal.com for partnership and demo information.