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The Art Of The Brand
Canada
Registrace 3. 01. 2022
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.
Guest 07: Bill Schley. Master Your Messaging with Micro-Scripts.
In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.
Thanks for watching!
#businessowner #branding #marketing #marketingdigital #tiktok #tiktokmarketing #personalbranding
--
🎙 Check out my weekly podcast, "The Art of The Brand."
podcasters.spotify.com/pod/show/the-art-of-the-brand
It is available on all podcast platforms, including Spotify, Apple Podcasts, etc.
💌 Sign up to my weekly email newsletter
Want a Strong social strategy? 🧠 - Let’s Elevate Your Brand 🚀
camille-moore.com/
Follow me on Socials!
Tiktok: www.tiktok.com/@camille.moore_
Instagram: camillemoore
Linkedin: www.linkedin.com/in/camille-moore-tei/
Website: thirdeyeinsights.ca/
Audio Equipment We Use:
RØDECaster Pro II - bit.ly/3T1rXbc
PodMic - bit.ly/49T2gR3
NTH-100 - bit.ly/3T0jODN
XLR-6 - bit.ly/48zGeld
PSA1+ - bit.ly/3wBbQJW
Thanks for watching!
#businessowner #branding #marketing #marketingdigital #tiktok #tiktokmarketing #personalbranding
--
🎙 Check out my weekly podcast, "The Art of The Brand."
podcasters.spotify.com/pod/show/the-art-of-the-brand
It is available on all podcast platforms, including Spotify, Apple Podcasts, etc.
💌 Sign up to my weekly email newsletter
Want a Strong social strategy? 🧠 - Let’s Elevate Your Brand 🚀
camille-moore.com/
Follow me on Socials!
Tiktok: www.tiktok.com/@camille.moore_
Instagram: camillemoore
Linkedin: www.linkedin.com/in/camille-moore-tei/
Website: thirdeyeinsights.ca/
Audio Equipment We Use:
RØDECaster Pro II - bit.ly/3T1rXbc
PodMic - bit.ly/49T2gR3
NTH-100 - bit.ly/3T0jODN
XLR-6 - bit.ly/48zGeld
PSA1+ - bit.ly/3wBbQJW
zhlédnutí: 126
Video
Marketing Dies From The Top Down
zhlédnutí 154Před měsícem
Marketing is dying from the top down because of a lack of focus on strategy. If you want to stand out and win, you need strategy.
THIS IS HOW TO WIN ON SOCIALS
zhlédnutí 166Před měsícem
Your content sucks and it may not be entirely your fault. To win on social media as a business you must tailor your strategy to match why we go online. The less focused you are on sales, the more you will sell. Its crazy but real. Thanks for watching! #businessowner #branding #marketing #marketingdigital #tiktok #tiktokmarketing #personalbranding 🎙 Check out my weekly podcast, "The Art of The B...
The Downfall of JLO: Pop stars Have a Shelf Life.
zhlédnutí 6KPřed měsícem
In this compelling episode of The Art of the Brand, hosts Camille Moore and Phillip Millar dive into the intricate world of celebrity endorsements and personal branding, focusing on the rise and fall of Jennifer Lopez's skincare line, JLo Beauty. Despite the initial buzz, JLo Beauty faced challenges that led to its removal from Sephora stores. Camille and Phillip examine the key reasons behind ...
To be or not to be on Tiktok.
zhlédnutí 102Před měsícem
The business dilemma on whether or not to be on tiktok.#businessowner #branding #marketing #marketingdigital #tiktok #tiktokmarketing Thanks for watching! 🎙 Check out my weekly podcast, "The Art of The Brand." podcasters.spotify.com/pod/show/the-art-of-the-brand It is available on all podcast platforms, including Spotify, Apple Podcasts, etc. 💌 Sign up to my weekly email newsletter Want a Stron...
How & When to Diversify Your Marketing Spend.
zhlédnutí 94Před měsícem
How & When to Diversify Your Marketing Spend. Want feedback for your business and what makes the most sense for your ad dollars? Have you seen Morgan & Morgan ads in your city? What do you think of their strategy? #marketingtips #businessowner #brandstrategy #digitalmarketing Thanks for watching! 🎙 Check out my weekly podcast, "The Art of The Brand." podcasters.spotify.com/pod/show/the-art-of-t...
Which Platform is Right for You - Webinar with Camille Moore - PART 4
zhlédnutí 40Před měsícem
Use this quick or tip to decide how to best use each social media platform #marketingtips #socialmedia #contentcreator #digitalmarketing #businessowner Thanks for watching! 🎙 Check out my weekly podcast, "The Art of The Brand." podcasters.spotify.com/pod/show/the-art-of-the-brand It is available on all podcast platforms, including Spotify, Apple Podcasts, etc. 💌 Sign up to my weekly email newsl...
The Importance of a Personal Brand - Webinar by Camille Moore - PART 3
zhlédnutí 119Před měsícem
If you don’t have a personal brand in 2024 you will be left behind in 2025. Paart 3 #marketingtips #socialmedia #businessowner #brandstrategy Thanks for watching! 🎙 Check out my weekly podcast, "The Art of The Brand." podcasters.spotify.com/pod/show/the-art-of-the-brand It is available on all podcast platforms, including Spotify, Apple Podcasts, etc. 💌 Sign up to my weekly email newsletter Want...
The Role Businesses Play on Socials - Webinar with Camille Moore - PART 2
zhlédnutí 55Před měsícem
Creating content veiled as ads does not work online. If you want to create effective social media content, you must create content that fits with the reasons we spend time online. #marketingtips #socialmedia #businessowner #brandstrategy Thanks for watching! 🎙 Check out my weekly podcast, "The Art of The Brand." podcasters.spotify.com/pod/show/the-art-of-the-brand It is available on all podcast...
How To Master Social Media For Your Brand - Webinar by Camille Moore - PART 1
zhlédnutí 128Před měsícem
When it comes to winning on social media, you have to provide VALUE. You either have to educate or entertain. This is the only way to win online. #marketingtips #socialmedia #businessowner #brandstrategy Thanks for watching! 🎙 Check out my weekly podcast, "The Art of The Brand." podcasters.spotify.com/pod/show/the-art-of-the-brand It is available on all podcast platforms, including Spotify, App...
Google Expert Reveals how AI will Affect your Business.
zhlédnutí 199Před měsícem
Google Expert Reveals how AI will Affect your Business.
Unconventional Wisdom for Business Success - Guest 06: Rory Sutherland
zhlédnutí 2,4KPřed 2 měsíci
Unconventional Wisdom for Business Success - Guest 06: Rory Sutherland
Wealth Whispers, Money Screams: Four Seasons Case Study
zhlédnutí 332Před 2 měsíci
Wealth Whispers, Money Screams: Four Seasons Case Study
Guest 04: Lance Chung. The State & Future of Media
zhlédnutí 33Před 2 měsíci
Guest 04: Lance Chung. The State & Future of Media
Guest 05: Jake Karls - The Best Marketing is Storytelling.
zhlédnutí 77Před 2 měsíci
Guest 05: Jake Karls - The Best Marketing is Storytelling.
Guest 03: @OrenMeetsWorld.Branding Trends & Digital Strategies
zhlédnutí 410Před 2 měsíci
Guest 03: @OrenMeetsWorld.Branding Trends & Digital Strategies
Guest 02: Lily Eve. Small Business Branding Masterclass
zhlédnutí 50Před 3 měsíci
Guest 02: Lily Eve. Small Business Branding Masterclass
The first airline to do this will WIN!
zhlédnutí 36Před 3 měsíci
The first airline to do this will WIN!
Dyson Case Study: How Dyson is Nailing Branding
zhlédnutí 165Před 3 měsíci
Dyson Case Study: How Dyson is Nailing Branding
Mastering Marketing Budgets 101: Are You Over Spending?
zhlédnutí 65Před 6 měsíci
Mastering Marketing Budgets 101: Are You Over Spending?
The Best Advice to Improve the Marketing of Your Business!
zhlédnutí 30Před 6 měsíci
The Best Advice to Improve the Marketing of Your Business!
Are AdWords and PPC Irrelevant in 2024?
zhlédnutí 49Před 6 měsíci
Are AdWords and PPC Irrelevant in 2024?
It’s been proven she is not from the projects. This guy doesn’t know what he’s talking about and he’s clearly under JLos spell
Oh shut up
Isnt it pathetic to have such a great guest on such a tiny podcast that nobody watches. Rory is doing you such a big favour. How can you not capitalise on it? Why would anyone watch this channel? Its like me having Ronaldo at my birthday but being unable to get any guests to attend
Got it, the beauty brand was a misstep, as was the De Lola, since she had previously said she didn't drink. But I don't think these recent mistakes mean her downfall at all. If you read her memoir, she's been down before and come back by doing different interesting things like American Idol. She's a dancer, she's not just pretty. She redefined 50 by her performance at the Super Bowl, which was four years ago, not 20.
Not true. She was not born in the projects
How to interview Rory: 1. Say hello. 2. Ask a question. 3. Sit back and enjoy a fascinating hour or so. 4. Thanks and goodbye.
YA DEJENLA EN PAZ NO SEAN ENVIDIOSAS NI DICEN NADA NUEVO SOLO SE CUELGAN DE SU FAMA
Jlo wants an academy award. Most of her shows are more relate able to playboy magazines
I feel like when "Selena" died, it put her in the spotlight. Idk what would be of Jennifer Lopez otherwise
The female host of this podcast seems very entitled and not very authentic or knowledgeable about the topic at hand. Yes, JLO is garbage but we need a true Latin woman in America with solid knowledge about Latin culture and JLOs grow and impact within it since before and after Selena to do this type of analysis. Also some fact checking before going on air is absolutely NECESSARY. Rihanna is from Barbados NOT Jamaica.
J lo is very beautiful woman??????? 😂😂😂😂😂😂
Brilliant
JLO did NOT grow up in the hood. It was a gimik she used
If jlo would target women her age and listen to them... she'll do fine! She's too narcissistic though.
micro scripts is an amazing book, highly recommend it for marketers
Great discussion on owning the brand and authenticity. Brilliant!
27:50-27:55 Rihanna is from Barbados not Jamaica. 😅
Jlo has SELENA ghost of her back, imagine knowing that SELENAS career was taken from and fitted on someone else, JLO. Sofia Vergara was known for a gossip, allegedly she was dating LUIS MIGUEL a super famous pop singer. And boom the sex symbol SOFIA VERGARA was born. And what about Madonna……..i mean, hello………ups n downs, etc……..
DO NOT lie to your fan base...DO NOT lose the trust of the people that made you who you are. Don't get caught being a" liar"-this is a great video- these 2 people nailed it, 100 % . It is just the same as being a thief, people wake up !!! Shame that people lost their money to these 2 greedy people.
Are you familiar with Top Dog Law? I live in NYC and the ads run on the radio consistently (I rarely ever listen to the radio but for the short time that I do while in an Uber or something, I hear these God awful ads) and also when I took a road trip to Philly recently the lead lawyer was on billboards and also the radio, so this interview validates my thinking! I was like this is sooooo bad there must be some sort of intentionality and strategy behind all of this…😂😂
👍🏼👍🏼
at Loreal are you kidding me? she is balding she never had good hair extensions wigs etc ....the guy is so lost
Great perspectives on personal branding.
Camille has great insight. This feels true. Love Jlo’s grit and hard work it is so inspiring but she never evolved. Hard to follow someone who only shows up beautiful but nothing else.
I don't know her.
She should lay low and start aging gracefully.
Her dancing was never that good????? Jennifer Lopez is one of the best dancers the entertainment industry has ever seen. Is this girl a Gen-Z? Because if she is, it makes sense for her to think JLO is only famous because she's beautiful and hardworking. So sick of these girls in their twenties talking about ppl they have no business discussing. This girl doesn't know anything about JLO. Jennifer Lopez's music came out in 1999, but she was famous before. She did Selena and Anaconda and was known in the early 90's as a dancer on In Livin Color. Also, Jennifer Lopez isn't mysterious. She's not closed off. She's very open...she's just fake and a diva. We know Jennifer very well.
Also @ravendavis3677… this white woman is from Canada with 0 knowledge about Selena and how impactful that movie was for the Latin community and others throughout the US in the 90s. These Gen Z content creators think they’re so smart but they are truly the CRINGE ones.
The best dancer the industry has ever seen. You must know nothing of cinema. As a professional dancer, I can say Jlo is not a dancer but more of an athlete. She moves forcefully, with no grace or fluidity. Her movements & choreographies are easy & repetitive. She is not even a trained dancer. She even failed her auditions for flying girl at first.A great dancer is undeniable.
JLo has done a million movies! If she had just kept her relationship to herself... The rubbing it in everyone's face was gross.
Been using olive oil on my fave for ovet 10 years....not one wrinkle. In thst regard, Jlo is telling the truth.
Un buen análisis, no como los videos generados por IA que dicen todos lo mismo.
People can't understand JLO because people nowadays prefer basic performers and explicit lyrics. She's a classic Hollywood star she's giving us movies, music, fashion, fitness, skincare, she's charitable, she has many talents and always talks about loving and taking care of yourself
Thank you! I agree.
Many, many fans still love her and always will!!
I agree. She needs to put her buns on a shelf. She is a mom and a wife. Running around dancing half naked is disrespectful towards her kids and man. Just because she is a celebrity doesn’t mean she should perform like she’s single. Change your style Jlo. Stop using filters. Her birthday photos looks like she transformed from 55 to 15! Jlo you’re a senior now. Not a teenager.
Jlo is time for retirement 56 Dont forget to do botox and filler, no olive oil A laer😮😮😮😮
jlo as brand still work and relevant
Jlo had a facelift she is 56 its a lie about olive oil I am plastic surgeoun i can see she had a facelift 3y ago 😂😮😮😮 She had injection on a lips She liyes about everthing 😮 She shouldnt go naked in 56 😮
Her shelf life expired because she used SANTERIA black magic to become famous. The DEVIL is collecting! #KARMA
This woman sounds like a misogynist and very ageist at times. A woman’s worth is so much more than just her beauty. Yes I agree that J Lo is not a great singer nor should she be getting up there shaking her ass for another 10 years, but she’s still a great performer And has evolved into a good actress as well. She doesn’t need to keep her brand directly focused on her looks just because she’s a woman. NEWSFLASH: women in their 50s don’t just give up on life. They shop at Sephora and still want to look and feel sexy. I’m literally cringing at some of the things you guys are saying here. Also quit interrupting your guest. He has a lot of great points, but you are either totally dismissing what he says or talking over him 🤦🏻♀️
Oh my ! JLo has always been with the times ! What are you talking about ? Find something positive and constructive . JLo is loved so much that nothing you can do will destroy her. JLo will always rise because she is blessed ❤. She is more authentic than you both. You make me sick! You guys are jealous 😅😂. JLo will keep rising. You're boring me
*i love listening to you both. excellent points & balanced convo. pls do Meghan Markle's 'brand' when the 💨settles.*
*Reese has been a smart cookie from Day 1. her clothing brand is an extension of her authentic femininity.* 🧠🍪👛
A lot of people don’t understand this. You age out of industry’s. People have to evolve. It’s applies to both women and men.
It has never applied to men.
@@gypsydoratarot8441 lol I disagree bc seeing these men try to keep rapping at 50+ is kinda cringe
JLO donated millions for Palestinians affected by war,,, how about you???? Have you? 😂
🤡
JLO risen forever. Hahaha no such words as downfall😂❤❤❤❤you're just jealous of her achievements 😂
She's trying to be the sex-pot and it's cringy.
I disagree, I don't believe Jlo is a very beautiful woman at all. Make up has always helped her tremendously.
EXACTLY RIGHT!!!!! The blonde woman was not correct when she kept saying Jennifer is a very beautiful woman. Jennifer when she wears her wigs, has makeup done by her makeup artist and is wearing her sexy wardrobe that cost thousands of dollars, that version of Jennifer is a beautiful, glamorous woman. The real Jennifer without makeup (and there are photos and on film many of them to prove it) she is at most an average looking woman. , 😂
@@marycad1160very true
JLo is an extremely ordinary looking woman. Nothing wow about her. And again, it's not that the rest of us are ugly, we're just not wealthy to get all that work done.
I have never found her beautiful either. When her team makes her up, she looks better & of course, the photoshop & filters are used in a crazy way that changes her to look 25. Not the same woman. 😂
lopez needs to go away
She wasn't from the block ! She is rude and disrespectful to anyone around her. She isn't a mom,mom.She is about herself and nobody else.
she has turkey neck lines
Omg...jlo is the most immature 50+ lady. Shes bopping around showing her belly...shakung her butt talking like a teenager....I also realized after watching her movie. .she cant dance. Choppy cheesy moves. Shes definitely slowing down. Her skin may be good, but her face is sagging. She definitely looks in her 50s which is weird and doesn't align with her teenage voice and actions. Her looks are overated.Her nose is flat from a bad nose job..her legs are short....not the prettiest latina women. There are so many much more beautiful tall long legged Latin women...shes definitely overrated.