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Understanding the Digital Marketing Channel Mix
The Digital Marketing Channel Mix can often cause some confusion, but it actually focuses on what digital channels are going to be used to engage with your target audience, whether that be SEO, email, social media, paid advertising, or others. This video will help you understand what things you should consider.
💡 Let’s grow! Target Internet is a hub for digital marketing career advice and education. Sign up for your 30-day FREE TRIAL here: bit.ly/TIFreeTrial
🧰 The Digital Marketing Toolkit is a compiled, filtered and regularly updated list of the best digital marketing tools. Download it here: targetinternet.com/toolkit
⚙️ The Digital Marketing Skills Benchmark is the only study of its type and scale that looks at skills across a wide range of industries and levels of seniority. Complete the benchmark or benchmark a team of up to 30 for FREE here: targetinternet.com/skills
🎙️ The Digital Marketing Podcast is an advert free, weekly digital marketing podcast combining interviews with global experts, together with the latest tools, strategies and techniques: targetinternet.com/podcast
More episodes of the Digital Marketing Podcast:
Design Hacks You Need To Know: czcams.com/video/C4_xWRcG_Qs/video.htmlsi=cuzA5ihzkRiFqaWF
How To Perfect Your AI Writing Prompts: czcams.com/video/4mzdT3IQ7AU/video.htmlsi=-rYs1_f3TLyjO7Bq
Connect with us on social media:
LinkedIn: linkedin.com/company/target-internet-ltd
Twitter: Target_Insights
Instagram: target.internet
Facebook: digitalmarketingpodcast
zhlédnutí: 83

Video

How To Create a Content Plan (and our favourite research tools!)
zhlédnutí 56Před 14 dny
In today's video, we're take a quick into the essential steps for getting started with content planning - a crucial process for any marketer aiming to create effective, engaging, and consistent content. We discuss how to understand your audience, how to brainstorm and research content ideas and our favourite tools. 💡 Let’s grow! Target Internet is a hub for digital marketing career advice and e...
The State of SEO in 2024
zhlédnutí 508Před 3 měsíci
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm ...
Design Hacks You Need To Know | Episode 378 | The Digital Marketing Podcast
zhlédnutí 424Před 3 měsíci
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional m...
How To Perfect Your AI Writing Prompts | Episode 377 | The Digital Marketing Podcast
zhlédnutí 307Před 3 měsíci
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our ...
Complete Guide to Affiliate Marketing | Episode 376 | The Digital Marketing Podcast
zhlédnutí 191Před 3 měsíci
The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with inf...
The Best AI Tools for Digital Marketing | Episode 375 | The Digital Marketing Podcast
zhlédnutí 575Před 4 měsíci
There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. 💡 Let’s ...
Benchmark Your Team For Free
zhlédnutí 111Před 4 měsíci
Benchmark Your Team For Free
Getting More From Google | Episode 372 | The Digital Marketing Podcast
zhlédnutí 279Před 4 měsíci
Google Consent Mode (Version 2), New Core Web Vitals, EEAT - as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. 💡 Let’s grow! Target Internet is a hub for digital marketing career advice and education. Sign up for your 30-day FREE TRIAL he...
Latest Email Statistics | Episode 371 | The Digital Marketing Podcast
zhlédnutí 300Před 5 měsíci
In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date...
What's New With AI Search | Episode 370 | The Digital Marketing Podcast
zhlédnutí 246Před 5 měsíci
On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something ...
GA4 Funnel Reports | Episode 369 | The Digital Marketing Podcast
zhlédnutí 254Před 5 měsíci
The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Fun...
Custom GPTs for Marketing | Episode 368 | The Digital Marketing Podcast
zhlédnutí 424Před 5 měsíci
Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about ...
GA4 News, Tips and Tricks | Episode 367 | The Digital Marketing Podcast
zhlédnutí 272Před 6 měsíci
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you’re looking for some further guidan...
Digital Marketing Trends for 2024 | Episode 365 | The Digital Marketing Podcast
zhlédnutí 1,6KPřed 6 měsíci
We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other ...
New Years Resolutions for Marketers in 2024 | Episode 364 | The Digital Marketing Podcast
zhlédnutí 241Před 6 měsíci
New Years Resolutions for Marketers in 2024 | Episode 364 | The Digital Marketing Podcast
The Danger of Attribution Modelling | Episode 363 | The Digital Marketing Podcast
zhlédnutí 173Před 7 měsíci
The Danger of Attribution Modelling | Episode 363 | The Digital Marketing Podcast
Google Gemini vs. Chat GPT | Episode 361 | The Digital Marketing Podcast
zhlédnutí 506Před 7 měsíci
Google Gemini vs. Chat GPT | Episode 361 | The Digital Marketing Podcast
Digital Marketing Myths | Episode 358 | The Digital Marketing Podcast
zhlédnutí 299Před 7 měsíci
Digital Marketing Myths | Episode 358 | The Digital Marketing Podcast
The Future of Social Media | Episode 357 | The Digital Marketing Podcast
zhlédnutí 532Před 7 měsíci
The Future of Social Media | Episode 357 | The Digital Marketing Podcast
Latest Digital Marketing News | Episode 355 | The Digital Marketing Podcast
zhlédnutí 319Před 8 měsíci
Latest Digital Marketing News | Episode 355 | The Digital Marketing Podcast
The Ethics of Artificial Intelligence | Episode 354 | The Digital Marketing Podcast
zhlédnutí 233Před 8 měsíci
The Ethics of Artificial Intelligence | Episode 354 | The Digital Marketing Podcast
How To Upskill Your Team: The Best Approaches
zhlédnutí 98Před 8 měsíci
How To Upskill Your Team: The Best Approaches
Chat GPT News & Updates | Episode 353 | The Digital Marketing Podcast
zhlédnutí 4,5KPřed 8 měsíci
Chat GPT News & Updates | Episode 353 | The Digital Marketing Podcast
Inbound 2023 and Digital Marketing Trends | Episode 352 | The Digital Marketing Podcast
zhlédnutí 1,8KPřed 8 měsíci
Inbound 2023 and Digital Marketing Trends | Episode 352 | The Digital Marketing Podcast
NEW SEO News & Updates - October 2023 | Episode 351 | The Digital Marketing Podcast
zhlédnutí 1,1KPřed 9 měsíci
NEW SEO News & Updates - October 2023 | Episode 351 | The Digital Marketing Podcast
Guide To Paid, Owned and Earned Media
zhlédnutí 215Před 9 měsíci
Guide To Paid, Owned and Earned Media
How To Conduct A Competitor Analysis (& Useful Tools)
zhlédnutí 375Před 9 měsíci
How To Conduct A Competitor Analysis (& Useful Tools)
Customising GA4 | Episode 350 | The Digital Marketing Podcast
zhlédnutí 702Před 9 měsíci
Customising GA4 | Episode 350 | The Digital Marketing Podcast
Google Tag Manager Explained: How Does It Work?
zhlédnutí 294Před 9 měsíci
Google Tag Manager Explained: How Does It Work?

Komentáře

  • @codingfools
    @codingfools Před rokem

    I feel weird actually seeing Daniel's face and hearing his voice

  • @Morrislucky
    @Morrislucky Před rokem

    hello i love this video, so what the probability of my site getting back on google after been hit by spam update, all necessary steps have been taking off and no sign yet?

  • @boses5320
    @boses5320 Před rokem

    6 years Back content used to be more valuable that now . Prove is this video.

  • @SGiwa
    @SGiwa Před rokem

    Thank you for this channel! Using it for continuous learning after completing a Digital Marketing course with London Business School.

  • @Muzamilsa
    @Muzamilsa Před 3 lety

    Thank you for all the knowledge sharing

  • @aliciatrujillo1435
    @aliciatrujillo1435 Před 5 lety

    Thank you!

  • @paulargueta
    @paulargueta Před 5 lety

    Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.

  • @Naveed_Sharif
    @Naveed_Sharif Před 6 lety

    #ThumbsUp ☆*☆*☆*☆*☆* ☆*☆* #SevenStar

  • @aminerouhli1394
    @aminerouhli1394 Před 6 lety

    Always very informative, thanks you Daniel :) By the way I am listening to your podcast every morning for few months now and I’m learning a lot thank you :)

  • @shariquemillionaire1967

    best of luck..... where can I get to practice the tools (Eg:- Google Search Console, Bing Keyword planner) used in digital marketing for free,

  • @bharatbhushan1017
    @bharatbhushan1017 Před 7 lety

    Please share various method in B2B marketing where we can gain revenue

  • @azar8538
    @azar8538 Před 7 lety

    Thank you.

  • @rosiegracehill
    @rosiegracehill Před 8 lety

    Really useful. Thanks Dan!

  • @MilagrosOrtiz6
    @MilagrosOrtiz6 Před 8 lety

    Thanks really appreciate it😘😘😘😘😘

  • @HarryAdu
    @HarryAdu Před 9 lety

    Very useful video. Something I strongly advocate with clients. At 3:00 what did you mean by "did they engage in the shop"? I ask because, I tell clients when they get calls, ask how their potential customers found them.

  • @darkkiller8945
    @darkkiller8945 Před 9 lety

    Very good explanation about how to curate and add value to your content.

  • @drinksupreme
    @drinksupreme Před 9 lety

    Great insight, and great video title!

  • @WebCEO-online-seo-tools

    Great idea - Maybe we should switch over to more vlogging ourselves