Olga Pogozheva
Olga Pogozheva
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How To MARKET Your Product | GO-TO-MARKET Strategy For Startups from @FreelancewithSirarpi
How To MARKET Your Product | GO-TO-MARKET Strategy for For Startups from @FreelancewithSirarpi . Coaching Programs on Patreon: www.patreon.com/olgapogozheva
TIME STAMPS
00:00 - Intro
01:00 - Start in Product Marketing
02:00 - The biggest Marketing Mistakes
03:48 - Develop the Go-To-Market Strategy
04:55 - How Product Marketer should collaborate with the team(s)
06:00 - Defining the Target Audience (TA)
07:00 - Following Reddit & other sources
07:50 - Product Positioning
08:50 - Product Messaging
09:35 - Tools & Recommendations
10:35 - Success metrics for the marketing strategy
11:05 - Stages of product awareness
12:10 - You can't jump it over
13:50 - How to gather Customer Feedback (and why bother)
14:47 - The Most Common Challenges in Product Marketing (how AI changes the landscape)
16:14 - What to do when the Product isn't performing?..
17:47 - Messaging vs Visuals
18:17 - Trends in product marketing (old school is back)
19:44 - How AI tools can help with product marketing
21:20 - Work with Sirarpi
---------------------
MY PRODUCTS & SERVICES: 👩🎓 👨
1. Join My Coaching Program - www.patreon.com/olgapogozheva
----------------------
SOFTWARE I USE TO RUN MY IT BUSINESS & CZcams CHANNEL*: 🌀
1. REGISTER A COMPANY IN THE UK (as a non-resident!!): 1st-formations-limited.sjv.io/c/2444120/863390/12045
2. Payoneer (for accepting payments from Upwork, Amazon, Patreon and Corporate Clients): share.payoneer.com/nav/P-9NYG-mkcbr_Qif-4n-r_v0rZ0HxR3GJsB1l2TXYYDaMMo8YVchPTii4FE3cE2IYawTWqA_VPzRgCG2diBYag2
3. Wise (for accepting payments from corporate clients): wise.com/invite/u/olgap1339
4. TubeBuddy: www.tubebuddy.com/olgapogozheva
5. Epidemic Sound (music & sounds): www.epidemicsound.com/referral/ll1yi5
----------------------
FREEBIES (Downloadable):
1) Business Plan TEMPLATE
mailchi.mp/0330c19f9c22/mpek715ith
2) Financial Planning Template - Easy Way
mailchi.mp/b27fbb6ea6ac/financialplantemplate
3) The Ultimate Guide On IT Professions
mailchi.mp/7fede8f1a6f4/guideonitjobs
----------------------
CONNECT WITH ME ON SOCIAL MEDIA: 👋
Join Telegram channel: t.me/it_entrepreneurs_school
Instagram - olga.pogozheva.31
Facebook Page - careerandbusinessgrowth/
Quora - www.quora.com/profile/Olga-Pogozheva
Twitter - olga_pogozheva
----------------------------------------------------
WHAT TO WATCH NEXT: 👀
1. Grow on LinkedIn: czcams.com/play/PLH3jFfg3Y9rHcm5Lddl3WzSAyuhBPg3a6.html
2. Grow On UPWORK:
czcams.com/play/PLH3jFfg3Y9rF4HVxF0TYmg3okh1v_KMMj.html
3. How To Start A Software Company From Home
czcams.com/play/PLH3jFfg3Y9rFViJ8uhrORGVzLiaKuPTx_.html
4. How To Start A Business Remotely
czcams.com/play/PLH3jFfg3Y9rFcmSRM5HECOZ4UHypVnpn8.html
5. Awesome Business Ideas
czcams.com/play/PLH3jFfg3Y9rHZwPcm8jIGDT8GJZItbEE2.html
6. How To Get Hired As A Remote Contractor
czcams.com/play/PLH3jFfg3Y9rH5nV-g6TywF0ltv_vuULVT.html
7. Work From Home TIPS
czcams.com/play/PLH3jFfg3Y9rHyQaVmZtA9WKUtxQC-Rifp.html
8. Work From Home Ideas
czcams.com/play/PLH3jFfg3Y9rFQhnIphNZhiMC78wdian8A.html
9. How To Become IT Specialist
czcams.com/play/PLH3jFfg3Y9rGSlymN310dbt2fthBGe5eF.html
10. Boost Your Productivity
czcams.com/play/PLH3jFfg3Y9rEVNt57lXYq4M06aYmGVXEw.html
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Make sure to ☛ Share | Like | Subscribe ☚ if you like the videos! 👍
Hit the BELL 🔔 icon to be notified of my new videos each WEDNESDAY
(bell is next to red subscribe button)!
----------------------------------------------------
*this description may contain affiliate links. When you click, I may receive a small commission at no extra cost to you. I only recommend products and services that I have experience with.
czcams.com/video/cEJs24aVK80/video.html
zhlédnutí: 106

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HOW TO REGISTER A COMPANY IN THE UK: 1st-formations-limited.sjv.io/c/2444120/863390/12045 TIME STAMPS 00:00 - Register as a non-resident 00:40 - Company formation packages 01:48 - Why do you need a company formation agent? 02:35 - Benefits of formation agent 03:23 - NO difference 03:58 - #1: Start 05:23 - #2: Details and nature of your business 06:17 - #3: Business address & Shareholders 06:52 ...
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Komentáře

  • @Leonid_P
    @Leonid_P Před dnem

    Great interview! Enjoyed every minute. High quality content! As always =)

  • @FreelancewithSirarpi

    Thanks so much for having me! It was great chatting about all things product marketing and sharing some tips. Excited for everyone to watch and hopefully find some helpful takeaways. 😊

    • @OlgaPogozheva
      @OlgaPogozheva Před dnem

      @@FreelancewithSirarpi thank you for sharing your experience, Sirarpi! 🤓 It’s always priceless 🦾

  • @OlgaPogozheva-g1y
    @OlgaPogozheva-g1y Před dnem

    It's the 2nd interview with Sirarpi on my channel ;)

  • @OlgaPogozheva-g1y
    @OlgaPogozheva-g1y Před dnem

    It's actually a 2nd interview with Sirarpi on my channel ;)

  • @tommyangelo7453
    @tommyangelo7453 Před dnem

    Ah, spray and pray it is 🙃

  • @mellivorasoftware996

    We needed this when we started as a product startup :)

    • @OlgaPogozheva
      @OlgaPogozheva Před dnem

      Don't remind. We commited all mistakes we could. :)

  • @sweetpain67
    @sweetpain67 Před dnem

    Wow, surprising.

  • @OlgaPogozheva
    @OlgaPogozheva Před dnem

    Join our IT Entrepreneur School to get useful legal templates, learn more about IT sales & marketing, and more! 👉👉👉 www.patreon.com/olgapogozheva

  • @juliakiseleva4920
    @juliakiseleva4920 Před 7 dny

    Hi! What if you'd like to apply using several employees accounts, for example, if I have two great matches in my team and I want the client to consider both of them? Thanks

    • @OlgaPogozheva
      @OlgaPogozheva Před 6 dny

      That's actually a very interesting question! Personally, I wouldn't do this, because 1) the client will be able to see that both freelancers are associated with your agency, so it might seem a little spammy, 2) more applications = more connects, and I've got no extra money to spend, 3) you can always propose a substitute/this other employee in the course of your communication, in case the client responds and you jump on the video calls or whatever. So I'd put more effort into 1 application (with the best profile), and possibly boost his/her application using Upwork greedy feature of boosting the proposal (making it appear among the first responses for the client). Applying on behalf of two people seems a little like pushing the burden of choosing the best on the client (like HRs sending CVs of candidates straight to the PM without reading them, so that they don't have to pick the right fit). But you can always try, there's a chance for anything working, and A/B testing of your Upwork strategies shouldn't hurt. Good luck!

    • @juliakiseleva4920
      @juliakiseleva4920 Před 6 dny

      @@OlgaPogozheva Thanks Olga!

  • @FreelancewithSirarpi
    @FreelancewithSirarpi Před 10 dny

    "What if your team is in trouble and my business stops because of the war zone location augmented staff?" I heard one client say it. Business is sometimes hard.

    • @OlgaPogozheva
      @OlgaPogozheva Před 10 dny

      @@FreelancewithSirarpi yeah no denying that! I had to persuade that my candidate is 200% safe… still hasn’t been chosen 🤷🏻‍♀️

  • @NatalyOsorio-f9d
    @NatalyOsorio-f9d Před 14 dny

    Is the website useful for an overseas company registration?

    • @OlgaPogozheva
      @OlgaPogozheva Před 14 dny

      If you plan to register your company in the UK (as a non-UK resident), then yes

  • @CoachSimona
    @CoachSimona Před 21 dnem

    It takes a lot of courage to share this! I appreciate your honesty, Olga. There's a lot to learn from the things that didn't quite worked as well as we wanted them to.

    • @OlgaPogozheva
      @OlgaPogozheva Před 20 dny

      Ah, they never do! But we still hope & plan :) Thanks, Simona!

  • @esahmohammed4957
    @esahmohammed4957 Před měsícem

    Total lifesaver, just a question. How would you go about the taxes, do we need a National Insurance Number?

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      As far as I know, no, you don't. If you live abroad without a UK NI number (and you CAN'T get a NI number if you're a non-UK resident), you register a limited company (LLC). NI numbers are only needed for PAYE and sole traders if I remember correctly. The limited company must have a registered office address in the UK, and that's it. But to be 100% sure, you can ask 1stFormations support, they're typically fast in responding. P.S. Unfortunately the prices went up, so they differ from the ones in video, and that's because Companies House, the UK’s registrar of companies, increased the filing fee for registering a limited company and other services. That's the only change so far. Good luck to your business!!!

  • @mellivorasoftware996
    @mellivorasoftware996 Před měsícem

    yeah if only we asked that guy for a feedback earlier

  • @workwithmeasmr
    @workwithmeasmr Před měsícem

    And I failed to practice my own preaching :)

  • @OlgaPogozheva
    @OlgaPogozheva Před měsícem

    Do you ask for the testimonials CORRECTLY? 😏

  • @YesToTech
    @YesToTech Před měsícem

    This video is a total lifesaver, Olga! Your step-by-step guide to registering a company in the UK made it so easy to understand! Thanks a bunch!

  • @YesToTech
    @YesToTech Před měsícem

    This video is a lifesaver, Olga! 🚀Your Upwork tips are so helpful! Thanks for sharing your expertise with us! 💼

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      You are so welcome! Upwork gets trickier to work on, so we'all should stick together :))

  • @FreelancewithSirarpi
    @FreelancewithSirarpi Před měsícem

    I'm so happy you mentioned the minimalistic approach. Really, no client is interested in long intros about freelancers. Loved the video format!

  • @user-kq8wc5ju2u
    @user-kq8wc5ju2u Před měsícem

    Awesome video. As always btw.

  • @Leonid_P
    @Leonid_P Před měsícem

    Not the biggest fail, I've expected worse :)

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      I'll try to disappoint you further :)))

  • @mellivorasoftware996
    @mellivorasoftware996 Před měsícem

    Now you have to humiliate us in public :)

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      😃😄😁 otherwise it's not fun! 😄😄😄

  • @yaseenyaseen2332
    @yaseenyaseen2332 Před měsícem

    the fact that you keep posting a high quality vids with great content while the views are low, u are a hidden gem

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      somehow I feel more intimidated now :))) But thanks all the same and thanks a million for your constant support!! 🌻

  • @tommyangelo7453
    @tommyangelo7453 Před měsícem

    It could be worse, rejoice Olga

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      ahh that's right, it always could, thanks for reminding, Tommy 😁

  • @OlgaPogozheva
    @OlgaPogozheva Před měsícem

    More Upwork hacks here 👉czcams.com/play/PLH3jFfg3Y9rF4HVxF0TYmg3okh1v_KMMj.html 1:1 personal advice here 👉 www.patreon.com/olgapogozheva Thoughts, questions, doubts, there 👇👇👇😉✍

  • @chowmonkey2002
    @chowmonkey2002 Před měsícem

    Why not just start on Upwork propose on jobs you know you can fill by Upwork freelancers

  • @CoachSimona
    @CoachSimona Před měsícem

    As someone with an American company, this was extremely interesting to watch! Thank you for making such thorough videos, Olga.

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      Hey, Simona! I think as everywhere, companies are easy to register but impossible to close 😅 thanks so much for commenting! 😊

  • @Darkeb2
    @Darkeb2 Před 2 měsíci

    Thanks for share your contents im serious thinking to become member in your group .. ihave been working for IT companies most of 15 years part as BA part as DA and now as IT PM .. im pretty interested to create IT outsoucing company providing bootcamps for who wants to start in IT and provide work force to q company as C2C contract .. please can u advise if your content can guide me thought this way ? Im living in Us, NC

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      I’m not sure if I understood your potential business model correctly... What services are you planning to sell? And to whom?

    • @Darkeb2
      @Darkeb2 Před 2 měsíci

      @@OlgaPogozheva provide IT staff Like find a companies that need any consultant then provide then it by c2c contract in another hand i provide training and find resources to offer to this companies .. basically thr average DESI company in usa

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      @@Darkeb2 if I understand correctly, that's typically staff augmentation model. If that's the case, then yes, you can find lots of information about this here on the channel. Good luck!

  • @anu4u4luv1
    @anu4u4luv1 Před 2 měsíci

    ca someone who is holding a valid skilled worker visa can register a business without British citizen of ILR holder

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      I think so (I mean, why not, since there's an option for non-UK people who don't even have to physically be in the UK), but you could address your question directly at their live support (right bottom section): www.1stformations.co.uk/?Affiliates&Impact&irgwc=1&irclickid=wksxReXNJxyPTpjWPA2F1TK1UkHQOJShgQIPVY0&irpid=2444120

  • @i_inspire-
    @i_inspire- Před 2 měsíci

    Big question, there is a separate page with a Non-Resident package on 1st formations, why didn't you take that?

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      You're absolutely correct! There's a separate package for Non-Residents, thanks for pointing out! BUT the cost of that package is way more than the one I picked for the video 😉 This quick tutorial was for educational purposes only, thus I chose one of the most affordable packages to walk you through the process. Hope this makes sense :)

    • @i_inspire-
      @i_inspire- Před 2 měsíci

      @@OlgaPogozheva no not really. Upon contacting 1st formations I found out that you could technically use any of the packages they are offering as a non-resident (apart from the digital one) and the difference between the other packages in the Limited Company section and the Non-Resident package is that the Non Resident package comes with a company secretary. tbh lots of confusing stuff is involved when starting a company ESPECIALLY as a non resident, I appreciate your videos, will be going through them all soon. Above is just what I learnt from speaking with the 1st formations support team for countless hours.

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      @@i_inspire- but that’s what I was saying: you can literally choose any, then add extra services they offer as you need them. No need to start with the most expensive package (that’s what I figured). Or is the secretary a must for non/uk residents? What did they tell you? Ps. Btw, thank you so much for sharing your experience and knowledge about 1stformations support. Naturally, there are particulars I wasn’t discussing with them, so it’s great to have another feedback on their service.

    • @i_inspire-
      @i_inspire- Před 2 měsíci

      @@OlgaPogozheva Yea I get what you're trying to say, theres just alot of particulars in these type of things. The secretary is not a must as you can contact companies house directly to make these changes to your ltd. I think it has some fee and some docs need to be sent, but you can do it yourself and its a whole lot cheaper than what they are selling the service for (secretary service for 144pounds I think), which is included in the Non-Resident package but its not really a necessity. overall I think the professional or prestige service should be enough for most people trying to start their own ltd in the uk as a non resident.

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      @@i_inspire- sooo I picked the right package! 😁 Seriously though, thanks for the extra info. I'm sure people watching this video would benefit a lot from your experience. Which is priceless. Btw, which package did you choose in the end? Or still evaluating?

  • @user-rd7pi9ho6r
    @user-rd7pi9ho6r Před 2 měsíci

    we need your whatsapp number, we need to register a company in london

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      I don't register companies in UK, but these guys do - www.1stformations.co.uk/?Affiliates&Impact&irgwc=1&irclickid=wksxReXNJxyPTpjWPA2F1TK1UkHVSVW1gQIJS80&irpid=2444120

  • @syedbilalchand1766
    @syedbilalchand1766 Před 2 měsíci

    Big problem open a bank account

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      You can use Payoneer corporate account, Transferwise or Revolut. No problem at all.

  • @binodbaiju8228
    @binodbaiju8228 Před 2 měsíci

    Thanks for sharing your insights.

  • @nicolad
    @nicolad Před 2 měsíci

    Nice acting skills ❤😂😂😂

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      Thankyyy 😁 Hollywood must’ve lost its chance to secure a contract with me 😁

    • @nicolad
      @nicolad Před 2 měsíci

      Wondering how many more hidden talents you have

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      @@nicolad check out this link and find out 😉 instagram.com/forestwitch2024

    • @nicolad
      @nicolad Před 2 měsíci

      Nice, u have an entire filming crew there

    • @OlgaPogozheva
      @OlgaPogozheva Před 2 měsíci

      @@nicolad haha, yes! My kids mostly 😁 all those years of parenting are finally paying back 😅

  • @MaharSolutionHub
    @MaharSolutionHub Před 3 měsíci

    Whats the benefit of Registering a business in UK? Can i get my UK BANK virtually

    • @OlgaPogozheva
      @OlgaPogozheva Před 3 měsíci

      The main benefit imo is the excellent global reputation. And if you plan to have UK clients, this is a must-have. So it all depends on your goals/type of business. As to the UK bank account, as in most countries, it would require from you a physical presence in the country. But you can have your corporate bank account elsewhere (e.g. Revolut, Wise etc) and file tax reports out of those accounts. Hope this helps!

  • @user-ve6fp3kb8o
    @user-ve6fp3kb8o Před 3 měsíci

    If I open a company in Estonia, the company deals with digital goods to customers in US.Canada, UK (Not estonia or EU) - Do i still need to pay any VAT? If for example the income for 2024 in my Estonian company was 250,000 euros. and I choose just to keep the money in the bank account, so 0% tax? and If I do choose to pay myself so just 20% in total?

    • @OlgaPogozheva
      @OlgaPogozheva Před 3 měsíci

      Yes, you still need to pay VAT. We work with US clients only, and we still pay it. Also, it depends on whether or not you have European contractors. There's no tax on distributed profit in Estonia. If you choose to pay dividends, then it's 25% for the first dividends withdrawal, and 21% for the next year(s). For any specific questions, I'd recommend you consult an Estonian accountant/agency, they are quite helpful and might advise you better than me ;) I pay for Estonian accounting services myself :)

  • @Leonid_P
    @Leonid_P Před 3 měsíci

    Incorporating in the UK is easier than getting a visa there

  • @mellivorasoftware996
    @mellivorasoftware996 Před 3 měsíci

    Re-registering are we?

  • @tommyangelo7453
    @tommyangelo7453 Před 3 měsíci

    Haha, Scottie from Star Trek! He used to say "okie dockie" :))) niiicee Olga

  • @fantasy_worlds
    @fantasy_worlds Před 3 měsíci

    Finally :)

  • @OlgaPogozheva
    @OlgaPogozheva Před 3 měsíci

    Register a UK company: 1st-formations-limited.sjv.io/c/2444120/863390/12045 Few clicks away from your UK business ;) P.S. FYI, in May 2024, Companies House, the UK’s registrar of companies, increased the filing fee for registering a limited company and other services. In order to cover these added costs, 1stFormations had to increase their own prices. Other than that, nothing changed. Good luck with your businesses, top guns!

    • @Zanzansdiary
      @Zanzansdiary Před měsícem

      I was just about to register when I saw that the prices have doubled/ tripled and the confirmation statement service is now included in the first two packages unlike the video where it was only available from the third package. This video was posted just a month ago. I would register immediately I got a promo code or discount because my finances are limited

    • @OlgaPogozheva
      @OlgaPogozheva Před měsícem

      ​@@Zanzansdiary yes, the prices have risen up, that's true! 😣 It could be due to the law regulation changes. Unfortunately, I don't have any discounts for their services, as this video has not been sponsored, and I'm not their representative, only an affiliate partner. I'll make an inquiry, though, but no high hopes for that.

    • @Zanzansdiary
      @Zanzansdiary Před měsícem

      @@OlgaPogozheva thanks a lot for explaining everything. I have just started travel blogging and I plan to become a digital nomad very soon and your channel will be very useful to me. I came across this video randomly but I’ve become your latest subscriber. I will also follow you on instagram. Cheers🍻

    • @Zanzansdiary
      @Zanzansdiary Před 18 dny

      @@OlgaPogozheva you didn’t tell us that they would demand for a uk proof of address when opening this company. I registered and submitted my information but they are demanded for proof of uk residential address like utility bill to be sent through email. I only have a uk virtual address. I don’t have a uk physical address utility bill to present to them.

    • @OlgaPogozheva
      @OlgaPogozheva Před 18 dny

      @@Zanzansdiary you shouldn’t need that! You probably chose some other package or filled you data differently. I advise you to contact their support, as this is definitely something you shouldn’t need to present as a non-resident. All should be solvable with their support (during business hours).

  • @DavidMkrtchyan-jt4vi
    @DavidMkrtchyan-jt4vi Před 3 měsíci

    Thanks for sharing all the important points about upwork agency, to be honest I find you this video as the only valuable one, to make a decision go ahed with freelancer account or with agency

    • @OlgaPogozheva
      @OlgaPogozheva Před 3 měsíci

      Glad it was useful! So what have you decided? :)

    • @DavidMkrtchyan-jt4vi
      @DavidMkrtchyan-jt4vi Před 3 měsíci

      Thanks for your response@@OlgaPogozheva For now I need to start agency anyway, because I need to register my team, and try to search some projects for them. I had upwork account it's almost 6 years, and skipped that because one of my clients put a negative rate and closed the contract (You mentioned as well that Upwork always on client side), because of that rate I've loosed my top rated status profile rate etc... now I won't to come back and start agency with team, I hope this will bring us some fresh projects. Again thanks a lot for sharing all this useful information.

  • @FinanceBuddy-op5yq
    @FinanceBuddy-op5yq Před 3 měsíci

    I have a quick question regarding the interview process. As the agency owner, do you personally facilitate the interviews between your team members and clients? Additionally, how do you ensure that the rate is not disclosed during these interviews?

    • @OlgaPogozheva
      @OlgaPogozheva Před 3 měsíci

      That's not a quick question :) But in short, I've covered these topics multiple times here on CZcams, e.g. in this live stream: czcams.com/users/livekWM5KJjJSTo?si=4gXkq8pRm4Ek9Nos&t=828 And there are Upwork playlists here on the channel for Upwork, this video is a must see for agency owners: czcams.com/video/nSTBnmPR51A/video.html And you might find this interview with me useful: czcams.com/video/7EeHNk5oElo/video.htmlsi=ZSziB7UrEHz0tVrW&t=687