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Brandon Lucero
United States
Registrace 4. 04. 2012
I help entrepreneurs create powerful messaging & content that helps sell millions while impacting millions.
I do it to end society norms and beliefs that cause suffering in people's lives to create a better world for our kids to grow up in.
I'm a father of 3 kids and have an amazing wife that I've been with since age 16.
I've been broke, then saw success, then found myself in $40k in debt and built myself out of it.
On this channel, I'll be posting a variety of videos that help entrepreneurs with their content, messaging, finding success, inspiration, and more.
I do it to end society norms and beliefs that cause suffering in people's lives to create a better world for our kids to grow up in.
I'm a father of 3 kids and have an amazing wife that I've been with since age 16.
I've been broke, then saw success, then found myself in $40k in debt and built myself out of it.
On this channel, I'll be posting a variety of videos that help entrepreneurs with their content, messaging, finding success, inspiration, and more.
Video
Building Out A Profitable Team with Rachel Duffy || Episode 234
zhlédnutí 51Před dnem
Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together - growing a business and building an effective, happy team then this is the episode for you! Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage t...
What Authentic Connection Really Is And How To Build It || Episode 233
zhlédnutí 166Před 8 dny
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen...
Grow With The Expansive Niching Process || Episode 232
zhlédnutí 195Před 15 dny
If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their 40s … Done this way, you’re becoming more and more limited. You’re boxing yourself in, espe...
The 6 Fundamentals You Need For Successfully Growing Your Course Business || Episode 231
zhlédnutí 77Před 22 dny
I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or business, and I’ll be sure to incorporate each one. Curious about how to launch...
Your Business Isn’t Your Wealth Machine with Mel Abraham || Episode 230
zhlédnutí 160Před 29 dny
Get the Most Transformational Money & Wealth Book of Our Time from Mel Abraham - yourmoneymachinebook.com/ and use code "Brandon" to redeem some bonuses! I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)... I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000...
The Mistakes Killing Your Course Sales In 2024 with James Wedmore || Episode 229
zhlédnutí 274Před měsícem
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore. If you don’t know James, his online course business has over $80 million in sales, he has over 15 years of experience in entrepreneurship and he’s joining me to discuss exactly what we’d do, ste...
Moving Into More Power Through Self-Love and Acceptance || Episode 228
zhlédnutí 119Před měsícem
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What’s wrong with me? Why Can’t I figure this out?" It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can b...
Our Coaches Break Down The Secrets Of Our Most Successful Students || Episode 227
zhlédnutí 153Před měsícem
As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in-the-know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to cre...
Using Numbers To Uncover Messaging Problems || Episode 226
zhlédnutí 160Před měsícem
Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise you’re wasting time and energy on an opt-in page or sales page that’s converting well! First, you need to k...
The Art Of Teaching With Story, Metaphors, and Examples || Episode 225
zhlédnutí 272Před 2 měsíci
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great r...
Building a Messaging Bridge From Problem To Solution in 6 Steps!, Take #2! || Episode 224
zhlédnutí 318Před 2 měsíci
Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing! And I’m breaking down the 6 steps to building this bridge for your business...
Mastery: The Secret Ingredient To My First Million Dollar Year || Episode 223
zhlédnutí 231Před 2 měsíci
If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you! I’m discussing a messaging tool I don’t cover very often, but it’s literally the foundation of my success (and many of my stude...
5 Ways To Understand Your Audiences' Thinking Better || Episode 222
zhlédnutí 330Před 2 měsíci
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process inform...
Awareness: The Hidden Secret To Messaging and Life || Episode 221
zhlédnutí 372Před 3 měsíci
When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your ...
How To Integrate Messaging In YOUR Specific Business Successfully || Episode 220
zhlédnutí 126Před 3 měsíci
We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached). So, in this episode of the podcast, I’m sharing the perspective and insight of our students w...
Halp🙏me
Wow
Thanks Brandon!❤
🎯 OMGosh fellas! This is a solid gold video! And….feel like I pulled up a chair at a bar and am having a bevie with you both! I snort-laughed a few times - so fun to listen to your convo delivery of amazing insights. FYI….I used NGM messaging (my banner and used problem/list method for talking points) (am an NGM student of 3 years) at a TRADESHOW that targeted my niche. In addition to thruplays I was able live-drop-test my message AND interview prospects on “what they are struggling with!” (Also your student James - Sales course). Wanted to thank you both for amazing content you both provide. And yes. I am one of the “dogs-with-a-bone”. Not giving up. PS - I also agree with point about G.Vee. Love him…and/but…. BR to you both! 💜🇨🇦 Kati from Canada
This is so helpful to have the coaches talk about what they do and the process of the program! 🙏🏻😊
Thank you Brandon! This has been the biggest block starting up
This was incredibly helpful, thank you!
Help me please 5000$
Hi
Please sir l need 1 million for surgery am in the hospital
Please sir l need help am in hospital,l. Need l million for surgery
The record yourself crying part 😂omg
Good stuff bro. Thank you I needed this.
Glad you enjoyed it! Thanks for watching.
i like theres a video to watch i hate podcasts with no video
Loved hearing from the coaches! 😄
Very nice keep it up
❤
Good morning
More love to the street
🎯 Thanks Brandon!❤
This was very helpful! Thank you!
Glad you enjoyed it and thanks for watching!
This is such a powerful video training!
Absolutely love this and makes so much sense. Thank you Brandon
This was really clear. Thanks!
Glad it was helpful!
Surfing the wedge! It was every young surfers goal!
Ok cool
Very good. I would make this seven steps, with reveal the cause as #6 and reveal the solution as #7.
Love this!
I loved this episode!! The fact that you put music in this was so unique and made this stand out from other episodes. It's not something I would like in every episode but maybe every now and then for special episodes. This episode was powerful because of all the deep things you said, and the music really emphasized that. I love everything you said here, so much that I nodded my head in agreement multiple times. My favorite parts were when you talked about how business owners should treat what they do as an art... I totally agree and I've had similar thoughts a lot. Also, the part about purpose/dharma was so important. That was so powerful and motivating! Thanks for another great episode.
Brandon, I loved the music with this inspiring topic. The messages you shared bypassed my conscious mind and spoke to my heart and soul! I’d love more episodes with music. This really works.😊❤
Cool idea on the music, I'm an artist/producer and teach meditation and deep esoteric stuff like remote viewing (the CIA's version of magic lol) Music is powerful for inducing flow state, as a speaker and listener! Would suggest lowering the volume a bit, maybe 20%, and/or EQ-ing out the frequencies in your bg music that correlate with your vocal (a dip around 400-700hz, & 1200-1500hz & 4000 hz-ish would likely make things blend a bit better)
Hi there, what’s an example of a counter story please? Is this someone who was having the problem, then did this step and got the result? Thanks (great content!❤)
Great video and ideas. Thanks!
Thank you. So helpful.
Glad it was helpful!
Super helpful. I feel like this is such a tough concept because you go through these mental hoops to get down to HOW to speak at the awareness level of our audience. I’ve been listening to you for a while, and the pieces are coming together. Thank you for sharing your expert knowledge. Us beginners need you!
Doing it! Thanks for a short info video, Brandon
This is sooooooo good! 👏👏👏👏👏👏 The three-day event was amazing too!!
Brandon, the doctor analogy was so powerful. Thank you!
Thanks for sharing these great ideas. I’m sharing this with my real estate development team.
This is GOLD! Thank you!
I posted once today, what do I do next??? DMing you directly