The Most Successful Brands on TikTok
With more than 1 billion monthly active users, TikTok has taken a huge rise in the advertising landscape. Here are some examples of how brands have been marketing on the platform.
00:00 Intro
00:13 RedBull
It is known for its viral content for many years, so Red Bull doesn’t surprise us with its over 2 billion views with the #givesyouwings hashtag where you can view amazing stunts, next-level skills, fails and thumbs-up videos.
00:38 Netflix
With a combination of its own streaming content, exclusive interviews with actors, upcoming releases and behind-the-scenes content, Netflix keeps their audience's attention steadily with over 22 million followers.
Perfectly edited cuts from popular series hook the viewers on the platform.
01:04 Chipotle
They were the first major restaurant chain to have an official TikTok account. They have been succeeding by creating content that challenges people and their very first video got 7 million likes. A boy who was talking about how much he likes corn, Chipotle took advantage of this and filmed a video of the boy ordering a burrito bowl full of corn.
01:32 Fortnite
Other than the popularity of the game, Fortnite has ensured to keep its followers engaged on the TikTok platform. The brand puts its characters in some ot Tiktok’s trending dances, it shares new game releases and tips and tricks as well as upcoming events.
01:56 GymShark
gymShark is a leading fitness brand that leveraged the power of influencer marketing on TikTok and became a prime influencer marketing example by reaching 2 million followers in just the first six months. They have been breaking the stereotype around gyming and the latest content relates the gym with real life emotions and everyday routine.
02:23 NBA
NBA is one of the top 5 most followed accounts on TikTok with over 15 million followers, that have the audience sharing short-form content from NBA’s history of funny, iconic and memorable times..
02:44 The Washington Post
While one may think of short-term news content, this channel is full of funny, engaging videos with many “behind the scenes” videos. Witty and creative ways are used to providing timely and accurate news coverage.
03:10 Duolingo
Duoling has put a milestone on mascotlike
03:25 San Diego Zoo
This channel follows a rather simple strategy to gain followers: post cute videos of animals that will take your heart away.
It is definitely cuteness overloaded.
03:46 Ryanair
With a sense of humor, Ryanair has taken its content on another level, using a greenscreen filter on their planes - a filter many other brands have found success with. Highlighting some of its weaknesses or satirizing some of its own company promotional activities,