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IAB Hong Kong
Registrace 28. 06. 2017
Digital Marketing Association of Hong Kong (DMA) is a not-for-profit association which aims to develop standards and best practice on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community
The founding members of The Digital Marketing Association; comScore, Facebook, Google, Next Digital, Pixels, South China Morning Post and Yahoo! all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.
Through working with its member companies, DMA is committed to talent development, education and cutting-edge research about the critical role of digital marketing.
The founding members of The Digital Marketing Association; comScore, Facebook, Google, Next Digital, Pixels, South China Morning Post and Yahoo! all share a common goal to see marketers embrace digital at a level unprecedented in Hong Kong’s advertising and marketing industry. PwC is a supporting partner to the association.
Through working with its member companies, DMA is committed to talent development, education and cutting-edge research about the critical role of digital marketing.
摸杯底傾吓偈 The Leaders Lounge EP.4: AI and GenZ: Transforming the Future of Marketing (Full)
Join us for a foresight discussion with Dr. Yvonne Leung, Director of Customer Transformation and Growth at Bupa Hong Kong, and Jessica Man, Managing Director(Hong Kong) at Sinclair, as they explore how AI and GenZ are affecting the marketing industry and future trends. This enlightening discussion will provide vital insights, including exploring various AI applications in recent and future marketing, understanding how AI algorithms can synthesize different data to create a comprehensive customer journey, and uncovering the secrets to approaching GenZ.
zhlédnutí: 32
Video
摸杯底傾吓偈 The Leaders Lounge EP.4: AI and GenZ: Transforming the Future of Marketing (Highlights)
zhlédnutí 23Před 14 dny
Join us for a foresight discussion with Dr. Yvonne Leung, Director of Customer Transformation and Growth at Bupa Hong Kong, and Jessica Man, Managing Director(Hong Kong) at Sinclair, as they explore how AI and GenZ are affecting the marketing industry and future trends. This enlightening discussion will provide vital insights, including exploring various AI applications in recent and future mar...
Measurement Fuel Stop EP 5 O2O Measurement
zhlédnutí 268Před 21 dnem
📽️ IABHK Measurement Fuel Stop on O2O Measurement 🔍 Want to know the secret formula top brands use to transform online engagement into offline sales success? In this latest Measurement Fuel Stop episode, Queenie Chung, Deputy General Manager at Vpon AI Big Data Group, will take you on a deep dive into the world of O2O measurement. Uncover the key insights: ✨ Boost Your Business with O2O: Learn ...
摸杯底傾吓偈 The Leaders Lounge EP.3: Cutting-Edge Marketing: Web3, AI, and Emerging Trends (Highlights)
zhlédnutí 56Před měsícem
Join Timothée Semelin, Ecosystem Director at Darewise (Animoca Brands), and Roger Li, Senior Director of Yahoo Creative APAC, as they delve into the transformative impact of Web3 on brand engagement, content creation, and the metaverse. Explore the convergence of AI and Web3 technologies, and how they can help you connect with Gen Z audiences and navigate regional nuances. Gain insights into th...
摸杯底傾吓偈 The Leaders Lounge EP.3: Cutting-Edge Marketing: Web3, AI, and Emerging Trends (Full Ver)
zhlédnutí 47Před měsícem
Join Timothée Semelin, Ecosystem Director at Darewise (Animoca Brands), and Roger Li, Senior Director of Yahoo Creative APAC, as they delve into the transformative impact of Web3 on brand engagement, content creation, and the metaverse. Explore the convergence of AI and Web3 technologies, and how they can help you connect with Gen Z audiences and navigate regional nuances. Gain insights into th...
摸杯底傾吓偈 The Leaders Lounge EP.2: A Journey of Transformation: Marketing & Innovation (Highlight)
zhlédnutí 4,4KPřed měsícem
Join us for a captivating conversation with Tina Chao, Chief Marketing and Digital Customer Experience Officer at McDonald's, and David Ko, RFI's Managing Director, as they explore the dynamic world of marketing and innovation. This insightful conversation will offer invaluable lessons, including navigating a highly competitive industry landscape, embracing innovation and fostering deep connect...
摸杯底傾吓偈 The Leaders Lounge EP.2: A Journey of Transformation: Marketing & Innovation (Full Ver.)
zhlédnutí 130Před měsícem
Join us for a captivating conversation with Tina Chao, Chief Marketing and Digital Customer Experience Officer at McDonald's, and David Ko, RFI's Managing Director, as they explore the dynamic world of marketing and innovation. This insightful conversation will offer invaluable lessons, including navigating a highly competitive industry landscape, embracing innovation and fostering deep connect...
Measurement Fuel Stop EP 4 Brand Measurement
zhlédnutí 96Před měsícem
📽️ IABHK Measurement Fuel Stop on Brand Measurement 🔍 Ever wondered how top brands stay ahead of the game? The secret lies in their data-driven approach to brand measurement. In the latest Measurement Fuel Stop episode, Agnes Chan, Marketing Science Partner, GCR at Meta will take you on a deep dive into the world of brand metrics. Uncover the key insights: Key insights: ✨ Metrics that matter: L...
摸杯底傾吓偈 The Leaders Lounge EP.1: The Future of Media: Trends, Strategies, and Innovations (highlight)
zhlédnutí 21KPřed měsícem
Dive into the digital media revolution with host David Ko, RFI's Managing Director, as he sits down with Kevin Huang, the influential Chairman of IAB HK and COO of SCMP. Uncover the fascinating story behind IAB HK's founding and offer insider insights into the rapidly transforming news media. Kevin will share his insights on the cutting-edge trends and innovative strategies shaping the future o...
摸杯底傾吓偈 The Leaders Lounge EP.1: The Future of Media: Trends, Strategies, and Innovations (Full Vers)
zhlédnutí 104Před měsícem
Dive into the digital media revolution with host David Ko, RFI's Managing Director, as he sits down with Kevin Huang, the influential Chairman of IAB HK and COO of SCMP. Uncover the fascinating story behind IAB HK's founding and offer insider insights into the rapidly transforming news media. Kevin will share his insights on the cutting-edge trends and innovative strategies shaping the future o...
Measurement Fuel Stop EP 3 Part 1 Measurement for Ecommerce
zhlédnutí 69Před 2 měsíci
Ready to become an expert in performance tracking for Ecommerce? 📢 Join us as we delve into the world of ecommerce measurement with our honorable guest, Chi Fai Leung, Associate Director of Omnichannel Business Integration at Chow Sang Sang. In this episode, Fai will share his valuable insights on: 🎯 Ecommerce marketing KPIs 🧰 Tools for measuring KPIs 🧠 How measurement impacts marketing strateg...
Measurement Fuel Stop EP 3 Part 2 Measurement for Web3
zhlédnutí 50Před 2 měsíci
Calling all Web3 enthusiasts! 📢 In the second part of our Measurement Fuel Stop EP3, we are honored to invite Regen Au, Founder of GenMax Lab and expert in Web3, to share her insights on Web3 performance tracking. 🎬 In this video, Regen delves into: 📊 Two key Web3 measurement metrics: Smart Contract Triggers and Token Distribution & Usage 💡 Showcase of metric applications in real projects 🔑 Key...
20240412 Online Career Workshop with program briefing recording
zhlédnutí 84Před 3 měsíci
20240412 Online Career Workshop with program briefing recording
IABHK Digital Awards 2022 - Best use of Data & Insights
zhlédnutí 10Před 3 měsíci
IABHK Digital Awards 2022 - Best use of Data & Insights
IABHK Digital Awards - Best Use of Content Innovation
zhlédnutí 10Před 3 měsíci
IABHK Digital Awards - Best Use of Content Innovation
IABHK Digital Awards - The Best use of Programmatic Advertising (SHISEIDO)
zhlédnutí 7Před 3 měsíci
IABHK Digital Awards - The Best use of Programmatic Advertising (SHISEIDO)
IABHK Digital Awards - The Best use of Programmatic Advertising Gold (Uber)
zhlédnutí 23Před 3 měsíci
IABHK Digital Awards - The Best use of Programmatic Advertising Gold (Uber)
IABHK Digital Awards - The Best use of Video
zhlédnutí 6Před 3 měsíci
IABHK Digital Awards - The Best use of Video
IABHK Digital Awards 2022 - Opening Video
zhlédnutí 8Před 3 měsíci
IABHK Digital Awards 2022 - Opening Video
IAB HK Digital Awards 2022 - Best use of Content Innovation Presentation Highlight Video
zhlédnutí 32Před 3 měsíci
IAB HK Digital Awards 2022 - Best use of Content Innovation Presentation Highlight Video
IAB HK Digital Awards 2022 - Best use of Programmatic Advertising Presentation Highlight Video
zhlédnutí 38Před 3 měsíci
IAB HK Digital Awards 2022 - Best use of Programmatic Advertising Presentation Highlight Video
IAB HK Digital Awards 2022 - Best use of Video Presentation Highlight Video
zhlédnutí 21Před 3 měsíci
IAB HK Digital Awards 2022 - Best use of Video Presentation Highlight Video
IAB HK Digital Awards 2022 - Best use of Data & Insights Presentation Highlight Video
zhlédnutí 50Před 3 měsíci
IAB HK Digital Awards 2022 - Best use of Data & Insights Presentation Highlight Video
[IAB HK Digital Award Kick-Off Event]🏆
zhlédnutí 11Před 3 měsíci
[IAB HK Digital Award Kick-Off Event]🏆
IAB HK Digital Awards 2023 Promotion Video 30s
zhlédnutí 35Před 3 měsíci
IAB HK Digital Awards 2023 Promotion Video 30s
IAB HK Digital Awards 2022 - Event Highlights Video
zhlédnutí 108Před 3 měsíci
IAB HK Digital Awards 2022 - Event Highlights Video
Measurement Fuel Stop EP 2 Part 1 Metrics you should know
zhlédnutí 120Před 4 měsíci
Measurement Fuel Stop EP 2 Part 1 Metrics you should know
Measurement Fuel Stop EP 2 Part 2 Why CMOs do MMM
zhlédnutí 82Před 4 měsíci
Measurement Fuel Stop EP 2 Part 2 Why CMOs do MMM
IAB HK x HKUSPACE 證書(單元 : 高效數碼媒體策劃及程序化廣告)
zhlédnutí 113Před 4 měsíci
IAB HK x HKUSPACE 證書(單元 : 高效數碼媒體策劃及程序化廣告)
Mr. David is nice and amazing as always 🎉
❤
👍
Deeply explanatory Queenie, great tool for future challenges
Very insightful!
Well done ❤
Good job😊
Good Job
Good job Queenie🎉
Thanks🙌🏻
Very fruitful! Thank you ❤
Well done Queenie🎉
Good sharing
good sharing
姜濤=Big Mac, 真實性不容置疑😂
Thought provoking stuff Gaspard
✔️ ρгό𝔪σŞｍ
😊 ρɾσɱσʂɱ