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Data-Driven Creative Diversity for Unmatched Engagement: Expert Insights From TubeScience and Meta
Discover how creative content drives performance-marketing success. Join industry leaders Philip Buerger, Co-Founder and Chief Strategy Officer of TubeScience, and Chiwei Lee, Director, Americas - Creative Shop of Meta, as they delve into the transformative power of creative diversity in ad portfolios.
They share insights on combating audience fatigue, leveraging short-form video and optimizing creative strategies for maximum impact.
After you listen, connect with this episode’s featured guests on LinkedIn:
Philip Buerger
/ www.linkedin.com/in/philip-buerger-13943932/
Chiwei Lee
/www.linkedin.com/in/chiweilee/
zhlédnutí: 205

Video

Instagram의 크리에이터 마켓플레이스를 소개합니다!10:55Instagram의 크리에이터 마켓플레이스를 소개합니다!
Instagram의 크리에이터 마켓플레이스를 소개합니다!
zhlédnutí 509Před 2 měsíci
크리에이터 마켓플레이스에서 발견한 크리에이터와 협업을 통해 브랜디드 콘텐츠 및 파트너십 광고를 게재하는 방법을 알아보세요!
Certified Company: Differentiate your company with the highest level of Meta Certification1:04Certified Company: Differentiate your company with the highest level of Meta Certification
Certified Company: Differentiate your company with the highest level of Meta Certification
zhlédnutí 14KPřed 3 měsíci
Join the Certified Company Program at Meta! Becoming a Certified Company can create greater opportunities for your organization to acquire new business and validate the expertise of your employees. Learn more and apply today: business/learn/certifiedcompany
Conversions API for Business Messaging1:04Conversions API for Business Messaging
Conversions API for Business Messaging
zhlédnutí 1,7KPřed 5 měsíci
Conversions API is now available for business messaging! Conversions API may help you better measure the performance of your ads that Click to Message, and improve campaign performance with data-driven marketing. Learn more. go. 6zh5on
Performance Talks Special Edition: Women’s History Month9:51Performance Talks Special Edition: Women’s History Month
Performance Talks Special Edition: Women’s History Month
zhlédnutí 211Před 6 měsíci
On this special episode celebrating International Women’s Day, we feature Alice Li, founder of First Day, and host Nicola Mendelsohn, Head of Global Business Group at Meta, as they dive into the challenges and triumphs of leveraging technology in female entrepreneurship. They explore the personal motivations behind First Day's inception and the pivotal role of AI in shaping marketing strategies...
The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta33:58The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta
The Vision: Leading Marketing Into the Future with Alex McArthur of Kizik and Jimmie Stone of Meta
zhlédnutí 202Před 6 měsíci
On our latest episode, Alex McArthur, Chief Marketing Officer at Kizik, and Jimmie Stone, Vice President and Global Head of Creative Shop at Meta, leaders in marketing innovation, delve into the transformative power of customer connection and AI in marketing. They share insights on Kizik's unique approach and the role of creativity in reaching diverse audiences. Listen and learn more at b...
Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford30:35Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford
Agency Insights: Mastering Reels with Kevin Goodwin and Bianca Bradford
zhlédnutí 183Před 6 měsíci
On the first episode of 2024, guests Kevin Goodwin, VP of Performance Marketing at New Engen, Inc., and Bianca Bradford, Director and Head of North American Agency at Meta, delve into the world of digital marketing with a focus on the power of Reels. They share valuable insights on leveraging Reels for enhanced engagement and digital marketing success. Listen and learn more at bitp-56
Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero23:47Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero
Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero
zhlédnutí 185Před 6 měsíci
On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement. Liste...
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute31:50Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute
Navigating Market Trends with Byron Sharp of the Ehrenberg-Bass Institute
zhlédnutí 349Před 6 měsíci
Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia. Listen and learn more at bitp-54
AI’s Role in Business with Cristina Fonseca and Shadi Copty30:29AI’s Role in Business with Cristina Fonseca and Shadi Copty
AI’s Role in Business with Cristina Fonseca and Shadi Copty
zhlédnutí 184Před 6 měsíci
In an exploration of AI's influence on business operations and customer interactions, Cristina Fonseca, VP of Product at Zendesk, and Shadi Copty, Senior Director of Business Engineering at Meta, discuss the future of AI in the corporate landscape. Listen and learn more at bitp-53
The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io24:16The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io
The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io
zhlédnutí 175Před 6 měsíci
We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations. On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about, Lauri’s career path and where he is today and measuring the imp...
Drive sales with these creative tips for ads that click to message1:10Drive sales with these creative tips for ads that click to message
Drive sales with these creative tips for ads that click to message
zhlédnutí 1,5KPřed 7 měsíci
Learn how to create compelling ad creative and set up your messaging campaign for success. Learn more: go. a1hn37
The Expert Guide to Advantage+ Shopping with Dara Denney10:36The Expert Guide to Advantage+ Shopping with Dara Denney
The Expert Guide to Advantage+ Shopping with Dara Denney
zhlédnutí 1,4KPřed 8 měsíci
How do I get started with Advantage Shopping campaigns? Join Meta Ads expert Dara Denney as she shares how media buyers can begin incorporating Advantage shopping campaigns in their current Meta Ads set-up. You'll also hear from paid social experts @CTtheDisrupter and @MaxRosewater who weigh in on how they're using ASCs in their current workflow. Learn more about Advantage here: go. dkv6fj
Boost ad recall 3.6pt with AR ads2:54Boost ad recall 3.6pt with AR ads
Boost ad recall 3.6pt with AR ads
zhlédnutí 553Před 10 měsíci
Find out how Lazada engaged Gen Z females with Facebook augmented reality ads. business/success/2-lazada-thailand?content_id=TXkO4vw4EKAEWyX
The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io24:16The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io
The Life of a CTO in the Age of AI with Lauri Tarkkala at Smartly.io
zhlédnutí 314Před 11 měsíci
We’re living through times of great technological change, with emerging trends like AI shaping the way businesses and marketers operate on just about every level, and CTOs must be ready to adapt to these rapid transformations. On today’s episode, we’re joined by Lauri Tarkkala, Chief Technology Officer at Smartly.io. We talk about, Lauri’s career path and where he is today and measuring the imp...
Safer Future: Tackling Coordinated Inauthentic Behavior5:51Safer Future: Tackling Coordinated Inauthentic Behavior
Safer Future: Tackling Coordinated Inauthentic Behavior
zhlédnutí 389Před rokem
Safer Future: Tackling Coordinated Inauthentic Behavior
The AR Revolution in Advertising with Luke Hurd at VMLY&R32:39The AR Revolution in Advertising with Luke Hurd at VMLY&R
The AR Revolution in Advertising with Luke Hurd at VMLY&R
zhlédnutí 366Před rokem
The AR Revolution in Advertising with Luke Hurd at VMLY&R
Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International29:22Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
zhlédnutí 255Před rokem
Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International
Automate your campaign setup with tailored campaigns0:30Automate your campaign setup with tailored campaigns
Automate your campaign setup with tailored campaigns
zhlédnutí 83KPřed rokem
Automate your campaign setup with tailored campaigns
Unlock advertising performance with Meta Pro Team1:05Unlock advertising performance with Meta Pro Team
Unlock advertising performance with Meta Pro Team
zhlédnutí 1,8KPřed rokem
Unlock advertising performance with Meta Pro Team
The Performance 5 Framework for Growth with Jake Bailey28:42The Performance 5 Framework for Growth with Jake Bailey
The Performance 5 Framework for Growth with Jake Bailey
zhlédnutí 763Před rokem
The Performance 5 Framework for Growth with Jake Bailey
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta40:40How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
zhlédnutí 412Před rokem
How Marketers Can Embrace Meta and AI with Simon Whitcombe and Vatsal Mehta
AI and the Future of Performance with Matt Steiner16:10AI and the Future of Performance with Matt Steiner
AI and the Future of Performance with Matt Steiner
zhlédnutí 322Před rokem
AI and the Future of Performance with Matt Steiner
Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes22:44Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes
Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes
zhlédnutí 335Před rokem
Unlock Your Marketing Data’s Full Potential with Clive Henry and Jennifer Downes
The Evolution of Online Marketing for Consumer Packaged Goods Brands32:21The Evolution of Online Marketing for Consumer Packaged Goods Brands
The Evolution of Online Marketing for Consumer Packaged Goods Brands
zhlédnutí 626Před rokem
The Evolution of Online Marketing for Consumer Packaged Goods Brands
Marketing API Video 3: Establishing a Developer App9:20Marketing API Video 3: Establishing a Developer App
Marketing API Video 3: Establishing a Developer App
zhlédnutí 4,1KPřed rokem
Marketing API Video 3: Establishing a Developer App
Marketing API Video 2: Core Components and Requirements8:20Marketing API Video 2: Core Components and Requirements
Marketing API Video 2: Core Components and Requirements
zhlédnutí 4,8KPřed rokem
Marketing API Video 2: Core Components and Requirements
Marketing API Video 1: Introduction to the Meta APIs Ecosystem6:44Marketing API Video 1: Introduction to the Meta APIs Ecosystem
Marketing API Video 1: Introduction to the Meta APIs Ecosystem
zhlédnutí 27KPřed rokem
Marketing API Video 1: Introduction to the Meta APIs Ecosystem
Marketing API Video 4: API Call Structures and Debugging9:29Marketing API Video 4: API Call Structures and Debugging
Marketing API Video 4: API Call Structures and Debugging
zhlédnutí 2,6KPřed rokem
Marketing API Video 4: API Call Structures and Debugging
Marketing API Video 5: Building Efficient Integrations9:25Marketing API Video 5: Building Efficient Integrations
Marketing API Video 5: Building Efficient Integrations
zhlédnutí 3,4KPřed rokem
Marketing API Video 5: Building Efficient Integrations