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Joe Meling
United States
Registrace 23. 03. 2017
This channel is designed to help shorten the learning curve to leathercrafting and tooling leather in particular. My hope is that by applying my passion for teaching to the leather shop, I am able to impact the leather industry in a positive way.
After a career of riding bulls I transitioned into running my leathercraft business full time. 23+ is my business name but it is also a daily reminder to strive for excellence. In rodeo, 23+ refers to the scoring system for bull riding where 2 judges each mark the rider 1 to 25 on how well he rides and the bull 1 to 25 on how well he bucks, for a total out of 100. If you scored 23 across the board you would be 92 points. Anything over 90 is considered an excellent ride. Having a 23+ on every product I make demands that I strive for excellence and quality in every piece.
I now offer patterns, tutorials, and on-line courses to help other leathercrafters succeed and be the best they can as well.
www.twentythreeplus.com
After a career of riding bulls I transitioned into running my leathercraft business full time. 23+ is my business name but it is also a daily reminder to strive for excellence. In rodeo, 23+ refers to the scoring system for bull riding where 2 judges each mark the rider 1 to 25 on how well he rides and the bull 1 to 25 on how well he bucks, for a total out of 100. If you scored 23 across the board you would be 92 points. Anything over 90 is considered an excellent ride. Having a 23+ on every product I make demands that I strive for excellence and quality in every piece.
I now offer patterns, tutorials, and on-line courses to help other leathercrafters succeed and be the best they can as well.
www.twentythreeplus.com
How To Price Your Handmade Leather Goods
Pricing for makers can be difficult but most of the difficulties stem from our own fears & beliefs. Let's talk about things you might not have thought of that will help you make money with your goods.
⬇️Learn Online With Me In The Leather Life Classroom
www.skool.com/leather-life-classroom-1715/about
🎁Get A Free Belt Pattern
mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pattern
🛒Shop Tools, Supplies, Patterns & Classes
twentythreeplus.com
✅Follow Joe
joe_meling
☑️Follow For Leathercraft Tips
23plus.leatherworking
✔️Follow For Finished Leather Goods
23plus.storefront
😎For Items We Don't Carry Check Weaver & Use Code JOE10 To Save 10%
www.weaverleathersupply.com/?ref=joemeling
#leathertooling #toolingpatterns #leathercraft #23plus #pendletonstyletooling
⬇️Learn Online With Me In The Leather Life Classroom
www.skool.com/leather-life-classroom-1715/about
🎁Get A Free Belt Pattern
mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pattern
🛒Shop Tools, Supplies, Patterns & Classes
twentythreeplus.com
✅Follow Joe
joe_meling
☑️Follow For Leathercraft Tips
23plus.leatherworking
✔️Follow For Finished Leather Goods
23plus.storefront
😎For Items We Don't Carry Check Weaver & Use Code JOE10 To Save 10%
www.weaverleathersupply.com/?ref=joemeling
#leathertooling #toolingpatterns #leathercraft #23plus #pendletonstyletooling
zhlédnutí: 3 705
Video
Best Way To Improve Leather Tooling
zhlédnutí 4,1KPřed 21 hodinou
Are you wanting to level up your leather tooling? The best way to do that is getting better with beveling. In this video I show you 3 tips to bevel like a pro that will help in your leather craft. ⬇️Join Our Community Group, The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pattern 🛒Shop Tools, Suppl...
Why Mindset Matters in Bull Riding & Business - The Journey
zhlédnutí 2,3KPřed 21 dnem
When you assume the posture of “win or learn” it takes losing off the table, a big part of this is the mindset you have. The desire to continually grow and looking for those opportunities has led me from bull riding to business. Let me share some of the lessons I’ve learned along the way. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A...
How A Leather Bag Is Made
zhlédnutí 2,5KPřed 28 dny
Before you make a leather bag, it’s important to have a design in mind. This will help you know what tools you need, how much leather, and any hardware necessary. There are 5 key parts of a bag to consider when you make your design. -Gusset -Seams -Closure -Straps -Pockets ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Patte...
5 Steps To Draw A Belt Pattern
zhlédnutí 3,8KPřed měsícem
Don't be intimidated by drawing tooling patterns for belts or feel restricted by the tight space. Follow these 5 simple steps to start drawing your own patterns. Follow this link for my full online course, "Drawing Fundamentals For Leather Tooling Patterns" twentythreeplus.com/products/635196?ToPasteBoard&
3 Keys To Win At Your Next Vendor Booth Setup
zhlédnutí 1,8KPřed měsícem
Vendor booths are one of the greatest ways to grow your small business. It allows potential customers to meet you, feel your passion for your business, and become raving fans. There are 3 main keys that can elevate a vendor booth set up to help grow your business. Lessons that we have learned over the years doing booths have led us to this framework that we always consider when setting up a boo...
How To Save Time In Leather Tooling
zhlédnutí 2,8KPřed měsícem
Creating tap offs can save time & improve your consistency for patterns you plan to repeat. Most mistakes with tap offs come trying to over complicate things. This video shows you a simple way to make & use tap offs. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pattern ...
Leather Tooling For Beginners: How To Use The Tools You Need
zhlédnutí 6KPřed měsícem
Knowing what tooling tools you need & how/where to use them when starting to tool leather can be frustrating. In this video I show you the tools I believe you need to have success when you are starting in leather tooling. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pat...
How I Started Selling My Leather Goods
zhlédnutí 5KPřed 2 měsíci
Are you ready to sell your leather items but not having a website is stopping you? Truth is you don't need a website to make your 1st or 100th sale! In this video I share some of my journey in starting to sell my leather goods & tips on making sales. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/f0d86ed6b...
Swivel Knife Wins - Tips That Actually Work
zhlédnutí 46KPřed 2 měsíci
Set yourself up for success in leather tooling by learning to run your swivel knife. These practical tips will help you fix common problems and help you avoid creating bad habits. Links: Swivel Knife: twentythreeplus.com/collections/tools/products/swivel-knife Jewelers Rouge: twentythreeplus.com/collections/tools/products/jewelers-rouge-red Practice Tooling Leather: twentythreeplus.com/collecti...
Leather Dye, Antique, & Finish in 2024 - 5 Steps For Success
zhlédnutí 9KPřed 2 měsíci
Have you ever questioned what finished products to use on tooled leather AND what order to use them in? Although there are many options, this video shows the products I use & the steps I use them in to achieve a clean professional look every time, that lasts. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/...
Adding Decorative Cuts To Tooled Leather (How, Where, & Why)
zhlédnutí 2,7KPřed 2 měsíci
Decorative cuts really matter when you’re tooling leather. They can make a pattern “pop” by adding flow and depth when done correctly. In contrast, when done wrong, it can look like a cat used your project for a scratching post. There’s not one right way to add decorative cuts but there are a few basic fundamentals that will help you achieve cuts that add to your tooling rather than take away f...
How To Clean & Condition Leather With ONE Product!
zhlédnutí 1,1KPřed 3 měsíci
Muddy leather boots or shoes? Not sure how to clean & condition the leather? Want a quick & easy way to bring them back to life with ONE product? This video is for you. Products In This Video: Black Rock: twentythreeplus.com/collections/dyes-and-finishes/products/blackrock-leather-n-rich Mink Oil: twentythreeplus.com/collections/dyes-and-finishes/products/golden-mink-oil ⬇️Learn Online With Me ...
Leather Rotary Punch VS Drive Punch
zhlédnutí 1,7KPřed 3 měsíci
Does it matter which tool you use when all you really want is a hole in the leather? Having the right tool for the job always makes the job easier. Let’s talk about the pros and cons of different leather hole punches. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pattern...
Making A Leather Zipper Wallet
zhlédnutí 4,2KPřed 3 měsíci
Installing zippers can be an intimidating project for beginning leathercrafters. This video goes through the entire construction process of making this wallet. ⬇️Learn Online With Me In The Leather Life Classroom www.skool.com/leather-life-classroom-1715/about 🎁Get A Free Belt Pattern mailchi.mp/f0d86ed6bc2b/beginners-launch-free-pattern 🛒Shop Tools, Supplies, Patterns & Classes twentythreeplus...
Tan-Kote VS Resolene - Which Is Better?
zhlédnutí 10KPřed 3 měsíci
Tan-Kote VS Resolene - Which Is Better?
3 Tips To Grow A Leathercraft Business In 2024
zhlédnutí 2,2KPřed 4 měsíci
3 Tips To Grow A Leathercraft Business In 2024
How To Tool Leather Feathers For Beginners | Using Only 3 Tools
zhlédnutí 6KPřed 4 měsíci
How To Tool Leather Feathers For Beginners | Using Only 3 Tools
Tooling Leather Coasters Step By Step With Beginner Tools
zhlédnutí 5KPřed 4 měsíci
Tooling Leather Coasters Step By Step With Beginner Tools
23+ Billfold - Pre Skived Material Pack - Hermann Oak Leather
zhlédnutí 1,2KPřed 4 měsíci
23 Billfold - Pre Skived Material Pack - Hermann Oak Leather
Adding Detail To A Roper Wallet In 6 Minutes
zhlédnutí 1,4KPřed 4 měsíci
Adding Detail To A Roper Wallet In 6 Minutes
Beveling A Tooled Leather Wallet With Beginner Tools
zhlédnutí 2,1KPřed 5 měsíci
Beveling A Tooled Leather Wallet With Beginner Tools
Shading a tooled leather wallet with beginner tools
zhlédnutí 2,8KPřed 5 měsíci
Shading a tooled leather wallet with beginner tools
Tooling Belt Pattern 2 - Leather Tooling Pattern Book Volume 1
zhlédnutí 4,8KPřed 7 měsíci
Tooling Belt Pattern 2 - Leather Tooling Pattern Book Volume 1
Key Fob Stamping & Lacing - Explore Leathercraft Kit
zhlédnutí 2KPřed 7 měsíci
Key Fob Stamping & Lacing - Explore Leathercraft Kit
Color & Finish On Tooled Leather - Explore Leathercraft Kit
zhlédnutí 2,3KPřed 7 měsíci
Color & Finish On Tooled Leather - Explore Leathercraft Kit
Card Holder Tooling & Construction - Explore Leathercraft Kit
zhlédnutí 3,7KPřed 7 měsíci
Card Holder Tooling & Construction - Explore Leathercraft Kit
Wristband Tooling - Explore Leathercraft Kit
zhlédnutí 2,2KPřed 7 měsíci
Wristband Tooling - Explore Leathercraft Kit
Custom Bag Tag - Explore Leathercraft Kit
zhlédnutí 1,1KPřed 7 měsíci
Custom Bag Tag - Explore Leathercraft Kit
Stamped Bookmark - Explore Leathercraft Kit
zhlédnutí 1,3KPřed 7 měsíci
Stamped Bookmark - Explore Leathercraft Kit
Thankful for the video 😊 Hi from Aalborg, Denmark 🇩🇰
Hola, cuanto tiempo deja actuar el resolene antes de aplicar el antique? Gracias
Well said. 👏 😊 a Leather Designer made Baby's first belt, or a piece of string, both hold your trousers up. No comparison, so that's why you SHOULD pay for quality and expertise.
Thank you for addressing this. I needs yelled louder from the back of the room.
I always undervalue my work, as I see the flaws in every hand cut, hand sewn holster, portfolio, wallet, etcetera. That said, four commissioned custom (from dyes and contrasts to thread, stamped or plain) holsters grossed at $450... minus four Blueguns at $55+_ each, leather, thread color, two custom stamps and shipping (coast-to-coast)... I actually didn't "hose" myself. Each person was thrilled with the end product (not me, LOL) and said that the imperfections gave their holster character. It takes me longer, as I have significant arthritis and "trigger finger" in both hands, but enjoy the work nonetheless. The pain, however, makes me "want" to charge more, but I know I can't. 🙃 Thanks for your direction and advice!
What do you do when you cannot have those products in your state?
I totally agree and understand everything you convey in this video. I only make leatherwork, woodwork, and other handy deeds for friends and family at no charge to them because of the slap in the face received for over 50 years of trying to make money with a service that is highly skilled. For instance, December 12th, 2023, a local relator saw a purse I made for my granddaughter and was awed. She made me an offer for the first order of 5 just like the one I made at the offering of $15.00 each. Not sure how she came up with an off the cuff offer like that and demand they are finished by Dec. 22nd. These were going to be little presents for special customers. First off, I'm retired and do this as a hobby and keepsake for people that appreciate my work. Because the purse was just completed, I had the cost on top of my head being $26.00 with hardware, leather, and finish products, no craft time included. This purse was just over 10 hours work being hand sewn and the process I use for leather conditioning. I did ask how she came up with this crazy offer her reply was, you are retired so what else would you be doing with your time. I asked the lady how much she made last year along with her husband and that being $430k. I told her as a favor since it was a rush offer that I would not charge extra, but the cost would be $390.00 each. She gasped deeply and told me that was not a Louis Vuitton so why was I asking so much. I had to reply that it would most likely make no sense to her so no I will not make them at any price for you. People value us as handy people with simple minds.
IMO the best tool an individual can use on pricing their custom work (regardless which craft they work in) is a detailed business model. Many of the questions I see whether from this channel or friends wanting to go into business as a barber, bar owner, or taxidermy are questions that must be researched and answered to compile a business model. Doing so will also guide you to make products that you are capable of making and not compete with the mail order discount franchises. Thanks for a great series on this topic.
It’s a labor of love. Thats hard to put a price on that.
What about the demographics of your area? I'm thinking I can't charge what I want thinking the area is not going to pay that much. I'm not selling much anyways
A new pickup is the same price wherever you go. I struggle with this as well. I have decided to price where I make money and if someone does not want it, there will be someone else who does. If you watch Don Gonzeles pod cast pricing is part of every interview. Tons of great information is there with long time crafters.
I have had that problem in my area as well. I don't charge near what Don Gonzales or Joe either one do, but I'm no where close to their skilled level either. When someone tells me they can buy a belt cheaper at a store, I agree, but even the leather itself is nowhere near the quality of a plain Herman Oak.
True, but you have to QUALIFY all that you just said Joe, with the maker having the skills and the KNOWLEDGE to produce products worth those prices. Just because you have a shop/booth/website/whatever, does not mean your goods are worth a "premium" price. Your advice is good, but there are plenty of people who's skills do not match the asking price. That's not to dump on everyone, but there are a share of makers who think their stuff is much nicer than it is in reality. Not everyone who makes stuff or wants to make stuff, is actually going to be that excellent at it. Just because someone knows how to bevel, doesn't mean they are really good at it. Just because someone can make a wallet out of a fine piece of leather, doesn't mean it's a top quality wallet. It's not just convincing a customer that you built the value in the product, there has to be actual value in that product. I've seen lots of stuff from people who think they made a nice "whatever", but it doesn't really look that nice. And I say all this as a guy who admits openly I am not going to be entering any leather competitions any time soon. I know for a fact, I am not going to be tooling any 500 dollar belts anytime soon. Not everyone is producing products with that kind of value.
If the person is new and prices to high they won’t get business. It then becomes a hobby.
@@cws4657 It's not even about someone being new. Not everyone is going to be capable of making those "premium" items. Lots of people play guitar or play baseball. Doesn't mean every one of them are stars. Get it? You can be "ok" or "pretty good" at making leather goods. Doesn't mean the stuff you are making are works of art or "premium" sought after pieces. Most crafters with decent skills can make 50-150 dollar belts. But few can command the 500 dollar belt prices. Where the "pretty good" crafter can increase profit margins are with investments in machines, like a good sewing machine, to cut down labor hours. Not just upping prices because they think they are worth it, or because they are accounting for costs. The "unicorn" pricing stuff is not common, and most people will not pay huge amounts of money over what store retail on a product may be. My whole point was and is, that the crafter has to be realistic to what their true skills are, the real value of the products they produce, and be mindful of who their buying audience really is. When people like Joe start talking about being right with pricing, many times people misread that to mean they should just be charging more.
@@jamesw.3491 I believe we are making the same point I just made it in less words.
My mechanic charges $110 an hour plus parts. When I make him goods I return the favor. I've learned how to work on my trucks more and he still knows nothing about leather crafting
Great way to think about it
thank you for your knowledge and patience in explain the craft and business . im wanting to get into the leather making craft not for business but just to be able to make my grand kids some belts and spurs. what kind of leather is best for making quality belts. I know nothing about the leather differences so any advice would help me out . thanks again for you time and videos you put out.
Herman Oak is what I use.
You need full grain, tooling leather. Sometimes called saddle leather depending on the seller. Hermann Oak is probably the best quality for tooling leather. If you don't want to have to bother with cutting out shapes you can buy belt blanks, spur strap blanks etc that are already cut out and ready to tool. Welcome to the craft.
I also use Herman Oak. To me, it's a more dense, heavier duty leather than Wickett & Craig and holds up better under the heat of summer in the South. You can save money by cutting your own compared to buying precut straps if you would do enough to use that much leather. I also made plenty of mistakes getting used to using a strap cutter. Most of my work is done for friends and family right now, but I hope to expand it a little bit in a few years. Best of luck in your leather craft journey.
Yes!!! Great advice!!!
Please give me contact number from we buy the tools
Perth Western Australia
I was gifted a oooold leather working tool kit from one of my step dad’s uncles about a decade ago and didn’t know what to do with most of it. I knew I wanted to get into leatherwork eventually but at the time I was in a big ceramics hyperfixation. Before I moved states I found a local leather craftsman and gave him the dyes and misc tools I didn’t know anything about, but I kept the decorating tools (?) because I knew I’d use them for something. They’re Craftool from Colorado, I have 13 dif designs and I’m so glad I kept them. My first experience with leather was recently, I made myself leather stays for the renaissance faire and used a sewing stitch-marking wheel to make some decorative patterns since I didn’t have time to really learn how to use the tools I kept. I made the stays with absolutely no leather-working experience but I’m smart, I knew the weight was heavy enough to hold the pressure of lacing, I knew I could only really cut once, and they came out great. Now a year later it’s RenFaire season again and it just occurred to me that it’s the perfect time to really go ham with my decorating my stays, so here I am. That leaf pattern is what got me, that shit is beautiful. This video has been heavily informative, I appreciate you and your efforts. Edit: I’m googling all the serial #s on each tool and most of them are considered vintage, like some were only made in the 60s/70s. I already felt super lucky that I was gifted such a great set, but even more-so now. I wish I had kept the entire tool box he gave me, I knew how stupid it was at the time to give them away but I had to prioritize space and parse down my growing collecting of art/hobby supplies when I moved.
Great advice, but I tried to get my husband in your floral carving class at the Heart of Texas show in August and you’re full. 🫤
Your projects look great, friend! I’m just starting as well and I hope that a year in I will be just as good as you
Enjoy your videos. Great job.
Me preguntaba si podría usar el patrón que le compré ayer de hojas de roble y bellotas para hacer un cinturón y mostrarlo en mi canal , siempre poniendo el enlace a su creación y dándole las gracias por supuesto , si no pues nada , me lo haré para mi😂😂🎉
Hola amigo , feliz cumpleaños,ayer mismo te compré varios patrones digitales al 50% entre ellos este gratis ,bueno estoy feliz amigo ,y me gusta aprender de sus tutoriales, aquí un fan @anibalcuerodearte
What “level” would this pattern be considered? Would a beginner be able to do this? And hi from PA!
Watch 20 of these leather working videos and you'll find 20 different, dye, Finish, oil, antiquing, methods. All different sequences. A testament to the forgiveness of leather.
What type of leather do you use?
Happy birthday Joe! Just got the email 8)
When do you expect bevelers back in stock?
Wonderful I'm looking forward to making a few of this also. I'm new been doing it a few months now. Been making knife cases , bags and back patches I enjoy your videos
Nice tutorial thanks, but a few words would be enough instead of a hundred and we would understand anyway, it's difficult to follow this way to the end
Fighting bad material can cause you to doubt yourself.
Thank you Joe for the video. Your video’s are really helpful.
One thing I have remind myself of is to keep the face vertical not the handle. If I don’t then the tool marks start showing on the back side of the bevel. Especially true when I’m using a textured beveler.
Always a joy and informative to watch your videos. Thank you!
Very nice video . I am learning from you.thanks
Thanks from Germany. I am just starting to get the right tools for working with leather. Great informations and helpful.
Hello. What do you use as a cover? Beeswax?
I wish there was a way to give this video MANY thumbs up rather than just one! Your awesome hand skills are matched by your verbal ones. Thank you for sharing your life lessons!!! In a long life I have had the opportunity to learn pretty much all of the lessons you addressed, and your ability to project those lessons learned in the progress of your rodeo career to the progress of your business was dead on the mark. I'm starting a leathercraft/knifemaker business at 83 with my grandson, trying to pass on not only my skills but that hard-won knowledge you addressed. One of my many "careers" was tournament angling, and several of the lessons you learned about time & funds management where travel was involved are ones I, too, had to figure out. Thanks for showing me how to relate that to my grandson in a way meaningful to our business. As always, your ART is amazing and I am awed watching your hands turn a dead, flat piece of leather into living beauty!
From Loxton in the Karoo, very rural one horse town, central South Africa.
Huge Thanks💐 for this excellent tutorial, felt like it was just made for me. I'm a NUBE to leather craft, love the tool names, but now I know HOW to use them properly cos of your video. You're a true artist. 😎👌
Any videos on Decorative cuts
In a 10 fr by 10 fr booth , what it the best way to show case purses and belts when you have small items and only one 2dr X 4 fr table??
bliss1947 from Chino Valley, AZ. Love this pattern and video. In 1962 I bought a like new, but 10 year old OlsenNolte saddle for $400. It was fully tooled in the oak leaf and acorn pattern. My Dad used a Tandy pattern to make me a matching belt. I still have it, the belt...wish I still had that saddle! At 76 I am just starting to explore leather tooling and this pattern is the one I aspire to use. Thanks for all your great videos.
When I worked in a Hospital, every time a Pickup pulled up to the ER it was a bull rider in the back that didn't want to pay for a ambulance.
Pls I want Side to buy leather Tools any happy From Ghana Africa
I admire your works
Hello
Your channel has been such a blessing
😅just switched to water-based
Thanks
This was great! I just started learning on Saturday. Your video opened my eyes and wonder. I’m even more excited to grow in this new hobby/venture