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Porada Arredi srl
Registrace 5. 03. 2013
Everything ‘s born from the love of the wood. The solid wood, worked with the craftsmanship of those who know how to turn a log into a piece of artwork. Porada has its origin from this passion.
Porada was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
Porada was established in 1968 by Luigi Allievi with the aim of expanding the production of chairs, started in 1948.
Green Soul 2024
2024 sees the launch of the second chapter of Porada’s Green Soul visual campaign, creating a new reflection on the theme that first captured the brand’s essence in 2022.
The starting point of the campaign is nature’s primary importance in the company’s choices and ethos. It translates into the use of noble raw materials (first and foremost, wood) and responsible choices such as using the FSC certified forests for the supply of American walnut or the purchase of forests in France starting from 2011 to responsibly manage the the ash supply chain.
What has changed, in the evolution of the Green Soul campaign, is the role that nature takes on within the shots. If in the original Green Soul campaign, nature was - together with the products - the protagonist of an industrial scene, in the new shots, nature enters homes, coexisting in residential environments with their inhabitants.
Stephan Julliard, an internationally renowned French photographer specialising in interior images, shot the campaign. “Photographing Porada’s new campaign in a historic building was a unique experience bringing together art and history; the challenge was to capture the finesse and functionality of Porada’s creations, seeking the best angle, the best lens and constructing a play of light conducive
to highlighting their forms and aesthetic,” says Julliard, who concludes, “Beyond the technical aspects, it was also a question of apprehending the soul of Porada - their passion for wood, a palette of subtle, sober colors, elegant fabrics, and their desire to create furniture that is at once practical and beautiful”.
The concept of Green Soul 2024 echoes the world of Porada’s values, highlighting both the products’s design and their essence. As is typical of the company’s DNA, the shots present a heterogeneity of products and collections (especially the most recent ones, notably Twenty-Two and Twenty Three) highlighting their versatility and elegance.
“The Green Soul 2024 campaign represents an evolution of the relationship between nature and the domestic environment,” adds Ofelia Fornaciari, Porada’s style manager. “This is how the story of the products is told - through that primordial encounter”.
The starting point of the campaign is nature’s primary importance in the company’s choices and ethos. It translates into the use of noble raw materials (first and foremost, wood) and responsible choices such as using the FSC certified forests for the supply of American walnut or the purchase of forests in France starting from 2011 to responsibly manage the the ash supply chain.
What has changed, in the evolution of the Green Soul campaign, is the role that nature takes on within the shots. If in the original Green Soul campaign, nature was - together with the products - the protagonist of an industrial scene, in the new shots, nature enters homes, coexisting in residential environments with their inhabitants.
Stephan Julliard, an internationally renowned French photographer specialising in interior images, shot the campaign. “Photographing Porada’s new campaign in a historic building was a unique experience bringing together art and history; the challenge was to capture the finesse and functionality of Porada’s creations, seeking the best angle, the best lens and constructing a play of light conducive
to highlighting their forms and aesthetic,” says Julliard, who concludes, “Beyond the technical aspects, it was also a question of apprehending the soul of Porada - their passion for wood, a palette of subtle, sober colors, elegant fabrics, and their desire to create furniture that is at once practical and beautiful”.
The concept of Green Soul 2024 echoes the world of Porada’s values, highlighting both the products’s design and their essence. As is typical of the company’s DNA, the shots present a heterogeneity of products and collections (especially the most recent ones, notably Twenty-Two and Twenty Three) highlighting their versatility and elegance.
“The Green Soul 2024 campaign represents an evolution of the relationship between nature and the domestic environment,” adds Ofelia Fornaciari, Porada’s style manager. “This is how the story of the products is told - through that primordial encounter”.
zhlédnutí: 218
Video
Salone del Mobile 2024
zhlédnutí 373Před 4 měsíci
Discover our stand at Salone del Mobile and the new Twenty-Four Collection
PORADA INTERNATIONAL DESIGN AWARD 2023
zhlédnutí 555Před 5 měsíci
On February 23dr 2024 the international jury of Porada International Design Award 2023 met at Villa del Grumello, in Como, to evaluate the applications received and announce three winners for each of the two categories in competition (Students and Professionals) and the winner of the Special Mention Giacomo Allievi, who will be awarded in Milan on March 21st, 2024
2013-2023: Porada showroom in London celebrates 10 years since the opening
zhlédnutí 281Před 9 měsíci
In 2023, during the September Design Week, Porada celebrates the tenth years of its first direct London flagship store, a decade that has allowed the company to consolidate its position on the British stage, ten years in which interior designers, architects and private customers have come to know at first hand the skill of Porada’s artisans and the timeless elegance of the products displayed, c...
Salone del Mobile 2023 | Confindustria Como interview
zhlédnutí 857Před rokem
Salone del Mobile 2023 | Confindustria Como interview
Salone del Mobile 2023
zhlédnutí 2,5KPřed rokem
Discover our stand at Salone del Mobile and the new Twenty-Three Collection
Porada International Design Award 2022
zhlédnutí 618Před rokem
On February 3dr 2023 the international jury of Porada International Design Award 2022 met at Villa del Grumello, in Como, to evaluate the applications received and announce three winners for each of the two categories in competition (Students and Professionals), who will be awarded during the Salone del Mobile in Milan from April 18th to 23th, 2023
New showroom in Paris | 252 Boulevard Saint Germain
zhlédnutí 609Před rokem
New showroom in Paris at 252 Boulevard Saint Germain
Green Soul Campaign | Twenty Two Collection
zhlédnutí 691Před rokem
Green Soul Campaign | Twenty Two Collection
Green Soul Campaign
zhlédnutí 306Před rokem
We’re returning. To the forest, to nature. Reunited, we learn, create and transform. We are alive, with a green soul. This is the new instalment of our Green Soul campaign 2022
Porada Project | Il Cantuccio, an encounter between two italian excellences
zhlédnutí 832Před 2 lety
Michelin-starred chef Mauro Elli, owner of “Il Cantuccio” in Albavilla, has entrusted Porada with the entire project of upgrading his historic dining room, the grand fireplace room, as evidence of the human and professional relationship that binds these two excellences of the Brianza area. The concept of this project is to welcome guests in a distinctive and comfortable space, further enhancing...
Porada Live Salone Del Mobile 2022 (Milano Design Week)
zhlédnutí 14KPřed 2 lety
An exclusive tour to discover the new collection
Porada International Design Award 2020
zhlédnutí 669Před 2 lety
The judging of Porada International Design Award took place, and here you can hear the judges' views of what good design is, the importance of redesigning our everyday, and also take a look at some of the submitted designs
PORADA ARTS
zhlédnutí 2,2KPřed 2 lety
Il terzo video artistico di Porada finalmente svelato Se danzare non è la semplice somma di una serie di passi messi uno in fila all’altro, così dar vita a una collezione Porada non è l’insieme dei singoli componenti d’arredo. In entrambi i casi l’invisibile, quello che viene prima, è l’anima del prodotto. Creatività, valori, tradizioni e idee sono importanti tanto quanto legno, cristallo e met...
Porada Twenty Collection - Porada präsentiert Ihnen die Kollektion 2020
zhlédnutí 826Před 3 lety
Porada Twenty Collection - Porada präsentiert Ihnen die Kollektion 2020
News 2020 preview: Porada meets Anima Domus
zhlédnutí 601Před 4 lety
News 2020 preview: Porada meets Anima Domus
Porada International Design Award 2019
zhlédnutí 806Před 4 lety
Porada International Design Award 2019
The Ultimate Luxury - Salone del Mobile Milano.Shanghai 2019 Interview
zhlédnutí 204Před 4 lety
The Ultimate Luxury - Salone del Mobile Milano.Shanghai 2019 Interview
The Ultimate Luxury | 2019 Salone del Mobile Milano
zhlédnutí 526Před 4 lety
The Ultimate Luxury | 2019 Salone del Mobile Milano
Porada International Design Award 2018 - The Winners
zhlédnutí 563Před 5 lety
Porada International Design Award 2018 - The Winners
PORADA at Salone del Mobile 2019 preview
zhlédnutí 4,1KPřed 5 lety
PORADA at Salone del Mobile 2019 preview
Porada International Design Award 2018
zhlédnutí 319Před 5 lety
Porada International Design Award 2018
Pasión por el diseño y armonía .
FABULOSO!!!!!
Mesele oradaki makinalara Odaklanmak değil esas anlam ahşabı nasıl sanata dönüştürüldüğü aradaki püf noktası Budur sanat dahisi bir video olmuş
Красота,шикарно,но можно улучшить ещё продукцию.есть идеи у меня
que bonito
Nada de interessante, só caixotes!
manual clamping and i loose my interest and hope we can do it much better by hands no need of such machinery just gimmick, using the worst grade of woods making a beautifull piece makes no sense better by handmade good quality wooden furniture which can be repaired and used for lifetimie
Это не честно!! Иметь такое оборудование и дразнить меня столяра-хоббиста!! Слюной чуть не подавился!!
How beautiful and incredible works of art. My grandfather was a state of the art carpenter and hold an auspicious workshop and showroom in our city of Gujranwala after the partition of subcontinent. Unfortunately, we cannot continue his legacy but furnishings and the fragrance of the woods are in our blood. I'm fifty years old and want to learn the art of making woods into Jewels but haven't time and opportunity due to my economic activities and family responsibilities. Anyway, love and respect for you guys.
家具が作られる工程も職人達の動作も美しいです。 PORADAは私の憧れです。 素晴らしい動画をありがとうございました。
ابداع❤
Peace be upon you, I would like to know if this is possible. Thank you
Il senso assoluto della vita
Шикарно!!!!
worldclass!!!! No.-1
Which SR is used to paste leather on wood?
👏🏼👏🏼👏🏼
excited to see new awesome pieces in the salone 2023👍🏻👏🏼Proud to have porada pieces in our home.VIVA MADE IN ITALY!
I am furniture carving master
Интересно,есть идеи по улучшению вашей продукции
From the eye of a bespoke furniture maker…… beautifully designed and constructed furniture, Bellissimo!
من انت
Добрый день,интересно,есть для вашей фабрики интересные решения для улучшения продукции
👏👏👏👏👏
Для де........в
Cagada moveis
Amazing 🥲
Amazing 🥲
So la la....😤
very heartwarming
This really is the most glorious nonsense.