MaRS Startup Toolkit
MaRS Startup Toolkit
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Building a Community and Leveraging PR with Paul Chan
Find your team’s strength and leverage it. Paul Chan, COO at Bunz, provides insights on the company’s effective use of marketing channels like PR, and how they involve community members in their product development.
Read up on community building and other acquisition channels in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
zhlédnutí: 886

Video

How to build community into your marketing strategy with Dan Jabob from Breather
zhlédnutí 682Před 6 lety
For some ventures, it’s all about community and hyper-local activity. Dan Jacob, Growth Manager at Breather, details Breather’s marketing strategy, which depends heavily on the local context and use-cases of the product. Read up on community building and other marketing tactics in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
Email Marketing Strategies at Shopify
zhlédnutí 520Před 6 lety
Jennifer Daly from Shopify walks us through effective email marketing strategies. You can use email marketing to boost customer activation, increase retention, and receive feedback on your product or service. Read up on email marketing and other paid acquisition channels in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/
Human Centred Design and User Research-with Ariel Sim
zhlédnutí 7KPřed 6 lety
Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, shares insights on conducting user research in human centered design (HCD). Ariel looks at how to prepare for user interviews, how to design effective questions and how to conduct user research on a tight budget. For more on HCD, check out: www.marsdd.com/mars-library/human-centred-design-ariel-sim/
Masters of Growth: Getting sales right with Peter Kalen
zhlédnutí 1,6KPřed 6 lety
Creating a business plan and developing your product is just the beginning. Now you need to sell it. Do you have a sales strategy? Peter Kalen, Founder and CEO of Flexiti Financial, shares insights on "getting sales right" and discusses the unique challenges that arise in the sales process. Find out more about Flexiti Financial: flexitifinancial.com/ and connect with them on Twitter: @Flexiti_fin
UX Design and Your Startup with Darrin Henein
zhlédnutí 1,1KPřed 6 lety
User experience design (UX) is a framework for thinking about the design and development of a product and/or service that maps to real people’s needs. Darrin Henein, Senior UX Lead at Shopify, explains the the basics of UX and delves into the mind of a UX designer. To see more resources, visit our website at www.marsdd.com/mars-library/
The Process Behind UX Design with Darrin Henein
zhlédnutí 743Před 6 lety
Understanding the basics of user experience design (UX) is one thing, but actually applying it to the development of your product and/or service is another. Darrin Henein, Senior UX Lead at Shopify, guides you through the UX process and how to test and validate ideas generated from user research. To view more resources, visit our website at www.marsdd.com/mars-library/
Human Centred Design with Ariel Sim
zhlédnutí 15KPřed 6 lety
Before you start designing your product and/or service, you need to think about the user. Human Centred Design (HCD) is the concept of leading with the user, and ultimately building a product that provides a solution tailor-made to that user's problem. Ariel Sim, Human Centred Designer and Futurist with Doblin Deloitte, digs deeper into HCD and outlines a framework for its basic application in ...
Working with Social Media Influencers with Richard Wong
zhlédnutí 510Před 6 lety
Trusting your brand with an influencer may be nerve-wracking, but it can be extremely effective. Richard Wong, Vice President of Marketing at #paid, gives some tips on this new world of marketing, including the importance of knowing your target market before reaching out to influencers in that space.
Customer Development: Key insights from Alison Gibbins
zhlédnutí 675Před 6 lety
Don't underestimate the importance of customer development. Alison Gibbins, Marketing Consultant with Alison Gibbins Consulting, relates why your marketing strategy will likely fail to realize your growth goals if you skip this critical element. Customer development is a constant process that you should undertake at every stage of your customer acquisition funnel. Read up on content marketing a...
Content Marketing with HubSpot's Gregory Karelitz
zhlédnutí 710Před 7 lety
The key to content marketing is creating content that is unique to your venture. Gregory Karelitz, Growth & Partnerships with HubSpot for Startups, explains how HubSpot leverages its blog content to be a thought leader in its respective market, thus attracting and retaining customers. Read up on content marketing and other paid acquisition channels in the MaRS Growth Marketing Playbook: marsdd....
Insights on Growth Marketing with Google's Fab Dolan
zhlédnutí 12KPřed 7 lety
It’s time you started thinking like a growth marketer, but do you know how? Fab Dolan, Head of Marketing with Google Canada, breaks down what a growth marketer does and how the world of marketing has changed. Learn more: www.marsdd.com/collections/growth-marketing-playbook/
MaRS Studio Y Fellowship: We are systems leaders
zhlédnutí 1,8KPřed 7 lety
Designed for young professionals, the Studio Y Fellowship is a residency-based leadership program that teaches skills for systems change. Apply now at studioy.marsdd.com.
RESI on MaRS 2017
zhlédnutí 982Před 7 lety
The largest health investor event in Canada, RESI on MaRS unites hundreds of early-stage investors with fundraising CEOs from the most cutting-edge life sciences startups. Learn more: healthkick.marsdd.com
People Management Strategies: Startup Tips
zhlédnutí 1,9KPřed 7 lety
People Management Strategies: Startup Tips
INFRONT Global Fund Manager Mentorship Program
zhlédnutí 247Před 7 lety
INFRONT Global Fund Manager Mentorship Program
How to Be a Better Product Manager
zhlédnutí 2,3KPřed 7 lety
How to Be a Better Product Manager
Health Minister Jane Philpott's full speech from Social Finance Forum 2016
zhlédnutí 674Před 7 lety
Health Minister Jane Philpott's full speech from Social Finance Forum 2016
MaRS E101 Relaunched
zhlédnutí 4,6KPřed 7 lety
MaRS E101 Relaunched
You can and must understand synthetic biology now
zhlédnutí 960Před 7 lety
You can and must understand synthetic biology now
Be a Part of MaRS Verge 2016
zhlédnutí 127Před 7 lety
Be a Part of MaRS Verge 2016
My Aha Moment with Jeff Ruby of Newtopia #MaRSaha
zhlédnutí 372Před 7 lety
My Aha Moment with Jeff Ruby of Newtopia #MaRSaha
The Connected Entrepreneur Case Study: Kobo and LEAGUE founder Michael Serbinis
zhlédnutí 395Před 7 lety
The Connected Entrepreneur Case Study: Kobo and LEAGUE founder Michael Serbinis
My Aha Moment with Ibraheem Khan of Smarter Alloys #MaRSaha
zhlédnutí 492Před 7 lety
My Aha Moment with Ibraheem Khan of Smarter Alloys #MaRSaha
My Aha Moment with Helen Stevenson of Reformulary Group #MaRSaha
zhlédnutí 482Před 7 lety
My Aha Moment with Helen Stevenson of Reformulary Group #MaRSaha
The Connected Entrepreneur Case Study: Toronto startup Overbond
zhlédnutí 455Před 7 lety
The Connected Entrepreneur Case Study: Toronto startup Overbond
My Aha Moment with Etienne Lecompte of PowerHub #MaRSaha
zhlédnutí 437Před 7 lety
My Aha Moment with Etienne Lecompte of PowerHub #MaRSaha
My Aha Moment with Daniel Moneta of MMB Networks #MaRSaha
zhlédnutí 365Před 7 lety
My Aha Moment with Daniel Moneta of MMB Networks #MaRSaha
My Aha Moment with Eugene Ace of GoJava.ca #MaRSaha
zhlédnutí 271Před 7 lety
My Aha Moment with Eugene Ace of GoJava.ca #MaRSaha
My Aha Moment with Ruslan Dorfman of GeneYouIn #MaRSaha
zhlédnutí 356Před 8 lety
My Aha Moment with Ruslan Dorfman of GeneYouIn #MaRSaha

Komentáře

  • @neptunefog6082
    @neptunefog6082 Před 5 dny

    This video is a repress of what docs the employees and the HR are. The fact that they mention that “they prepared it it and you did not”. It’s like they mean to terminate people when they are non prepared for it.

  • @2pathways
    @2pathways Před 9 dny

    I got fired when a worker sent a picture from my phone using his gentile part but it wad not mine

  • @dollysiharath4205
    @dollysiharath4205 Před 12 dny

    Thank you very much for your presentation. The information is extremely important and helpful for new inventors like me. I am taking notes.

  • @Jake_Fish_pleb
    @Jake_Fish_pleb Před 17 dny

    I got fired today guys I'm only 15 and they were being dicks and not letting me say my side of what happened even tho I wasn't in the wrong

  • @RainyDaySocialClub
    @RainyDaySocialClub Před 18 dny

    Should have siad " for the price of feeding a child in Africa "

  • @Gabriella-fn6lb
    @Gabriella-fn6lb Před 18 dny

    My thing will be im right their wrong , itll be a blessing in disguise 🥸😂🎉

  • @tonyslaughter4285
    @tonyslaughter4285 Před 25 dny

    I was terminated right after my FMLA.

  • @Lambdamale.
    @Lambdamale. Před 26 dny

    Excellent

  • @tzeven1
    @tzeven1 Před měsícem

    Yup don’t terminate an employee on a Friday!l Just happened to me and no outside support was provided. Felt hung out to dry. Companies always have lawyers and HR to protect their rights but nobody will protect your own but you!

  • @boyguapito1
    @boyguapito1 Před měsícem

    I always conduct a *MMM* or *3Ms* _Monday Managers Meeting_ to discuss the business plan and who’s getting terminated. I’m not opposed to terminating someone over the phone but I rather do it in person with at least another manager present. I had to terminate someone over the phone because it involved a serious life threatening situation with another employee and I couldn’t allowed the individual to come back to work after their day off. I know My employees feel Mondays are like walking on eggshells because they know Mondays is the day someone is going to be fired. I make it easier for everyone involved because it gives them time to work on a plan and it starts our week fresh. Tuesdays is our entire staff meeting and I rather discuss any new plans and sales tactics with the staff that are employed.

  • @phanthao1778
    @phanthao1778 Před měsícem

    victory 😊😊

  • @kitcassim4156
    @kitcassim4156 Před měsícem

    Incredible insightful information that has the power to change business’ trajectories, owners fulfillment and the lives of many

  • @daylinlott5723
    @daylinlott5723 Před 2 měsíci

    Support unions, and if one is available to you then join it, and go to meetings. Buried in these expert guidelines is the lopsided Right to Work law, which in reality is a golden benefit to employers, like money in the bank. Again, unionize, because exploitation is bad, even if its agents are dressed nicely and speak softly.

  • @sollytaele1961
    @sollytaele1961 Před 2 měsíci

    Passion yes, but an opportunity becomes easily realized if it addresses a need or solves a problem

  • @SofozMc
    @SofozMc Před 3 měsíci

    Sea salt is correlated with atherosclerosis. I'd chose magnesium instead.

  • @prowland8471
    @prowland8471 Před 3 měsíci

    SO this is just a**holes justifying B$ firings. 90% of corporate d0uchebags who fire an employee are really just playing party politics or popularity games.

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 Před 3 měsíci

    Excellent presentation

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 Před 3 měsíci

    Details details details details details

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 Před 3 měsíci

    Sports medicine is essential.

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 Před 3 měsíci

    Safety first second and third.

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 Před 3 měsíci

    Clinical pharmacology has been studied for centuries as far back as a Game of Thrones after the pandemic we definitely need phase study research and development as specifically palliative treatment with proper protocols

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 Před 3 měsíci

    Good afternoon. Phase studies are necessary.

  • @aryansopori8573
    @aryansopori8573 Před 3 měsíci

    Great video for mba students

  • @ClevelandBuckeye-gw5dz
    @ClevelandBuckeye-gw5dz Před 3 měsíci

    He's lying he's such a bad boss

  • @santiagorios1656
    @santiagorios1656 Před 3 měsíci

    It’s called break up Fridays for a reason

  • @ifronnin
    @ifronnin Před 4 měsíci

    At some places I have worked, if they offered me six months of severance pay I’d happily accept the termination.

  • @parthvala5592
    @parthvala5592 Před 4 měsíci

    Their attitude and the tone reminds me of a line from GoT - "It always seems a bit abstract, doesn't it, other people dying?"

  • @comlaptopmuziek
    @comlaptopmuziek Před 5 měsíci

    Thank you so much for sharing!!

  • @Worldwideantinazi
    @Worldwideantinazi Před 5 měsíci

    K i j i j i , this word contains 3 vav of hebrew alphabet. And by jewish gematry vav is number 6. So kijiji contains inside 666. This person is dangerous and psycologically unbalanced, she’s behavior causes doubt, she looks like satanist

  • @pritipatel2886
    @pritipatel2886 Před 6 měsíci

    Kevin Lee ! There will never be a soul like you in Toronto ❤️

  • @apostlemosesmuchoki3381
    @apostlemosesmuchoki3381 Před 7 měsíci

    Wonderful wonderful it's good

  • @chieduagain
    @chieduagain Před 8 měsíci

    You are a bit deceptive😯 with your delivery! You are giving out so much gold nuggets effortlessly, that its easy to understate the importance of what you're saying W😃W! 12/10 I score! (yes twelve, excellent presentation)

  • @OpenCourse556
    @OpenCourse556 Před 8 měsíci

    So it is 7, almost 8, years later. I wonder what, if anything, would be said differently, or what advances in trade show theory have been made?

  • @user-gb5yl2bz6u
    @user-gb5yl2bz6u Před 8 měsíci

    1:00:54

  • @rachaelmiles8233
    @rachaelmiles8233 Před 9 měsíci

    Terry, Thomas Prichard's uncle's name is David and he told me he was a freemason, two children, 1 wife, lives near Nevill Hall Hospital. Go go go.

  • @andrewhatton1606
    @andrewhatton1606 Před 10 měsíci

    I beat up my boss and impregnated his wife he took care of her for 8 years 🤣🤣☠️☠️

  • @shoesuite
    @shoesuite Před 10 měsíci

    Cameraman created problem that wasn't there

  • @user-tu8kq4is7q
    @user-tu8kq4is7q Před 10 měsíci

  • @mariesterling0210
    @mariesterling0210 Před 11 měsíci

    Conversation? Don't have a conversation. As soon as they utter the words your fired - say nothing and leave. Your not obligated to answer questions or sign anything. Don't waste your time - move on.

  • @joefagan6244
    @joefagan6244 Před 11 měsíci

    Charlotte probably is retired now in 2023.

  • @joefagan6244
    @joefagan6244 Před 11 měsíci

    The woman with the orange scarf has such nice boots!

  • @joefagan6244
    @joefagan6244 Před 11 měsíci

    I know this was 12 years ago. Charlotte looks nice dressed up and wearing such nice heel shoes.

    • @sportdilly
      @sportdilly Před 4 dny

      Is she on any other panels? Would love to see her again

  • @md.shahinurrahman747
    @md.shahinurrahman747 Před 11 měsíci

    Much more informative content. I can remember some of the topics i was learnt at one semister of my undergraduate course, Production Planning and Process Control.

  • @salvadorealiberto
    @salvadorealiberto Před 11 měsíci

    Don't ever say "you're a good guy" - 1:43. Please, no.

  • @ozzythekidXP
    @ozzythekidXP Před 11 měsíci

    this is fucking stupid

  • @boothXapp
    @boothXapp Před 11 měsíci

    This is really good

  • @stevenarchuleta3634

    If I gave u respect. Don't think I'm going 2 give u 2week notice. Because u would give it to me. It's business. My time is valuable

  • @MrMojoman1976
    @MrMojoman1976 Před rokem

    I was part of a larger termination effort by my retail 1:50 company. They got everyone who was being terminated on a conference call all at once and told us our positions were eliminated . They read a prepared statement that was scripted and the man doing it didn’t even look directly at the camera. They weren’t going to enact the layoffs form over a month and nobody from home office was in the store to ensure security . Not the wisest move. I am temporarily on my feet , but the followed none of the guidelines set forth in this video .

  • @user-of9gd6zb2m
    @user-of9gd6zb2m Před rokem

  • @user-of9gd6zb2m
    @user-of9gd6zb2m Před rokem

    😢Bravo