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Real Flower Business with Alison Ellis
United States
Registrace 10. 05. 2014
If you're a floral designer or farmer-florist, you're in the right place! I help florists of all experience levels run successful businesses with courses, coaching and community. I’m Alison Ellis, floral designer, published author and creator of Flower Math, as well as over a dozen online business courses for florists.
Professional floral designers need to know more than just floral design to run a successful business.
You also have to know How To Price for Profit, Book Great Clients and Build A Reputable Brand. I teach florists how to maximize their profit margin & book better clients with my online courses, templates and private strategy sessions.
You'll find TONS of free tips + ALL of my Business Courses for Florists at realflowerbusiness.com
Subscribe to my channel for tips to help you run your floral business with more confidence.
And check out my free eBook, Everything I Wish I Knew Before I Started My Business!
Reach out if you have questions for me anytime.
Professional floral designers need to know more than just floral design to run a successful business.
You also have to know How To Price for Profit, Book Great Clients and Build A Reputable Brand. I teach florists how to maximize their profit margin & book better clients with my online courses, templates and private strategy sessions.
You'll find TONS of free tips + ALL of my Business Courses for Florists at realflowerbusiness.com
Subscribe to my channel for tips to help you run your floral business with more confidence.
And check out my free eBook, Everything I Wish I Knew Before I Started My Business!
Reach out if you have questions for me anytime.
Designing A Wedding: Part 2
Come into my floral design studio for a check in on Friday morning to see what I’m working on! This is what I walked into after a full day of designing on Thursday and some initial prep on Wednesday. The intention of sharing this backstage pass to my business is to help florists with time management on the wedding week. You don't have to wait until the last minute to design when you have proper techniques and conditioning.
I hope this look is helpful. And if you have questions let me know!
I hope this look is helpful. And if you have questions let me know!
zhlédnutí: 94
Video
Designing A Wedding: Part 1
zhlédnutí 74Před 14 dny
Come backstage in my home studio floral business to see how I get started on real weddings so I don’t leave a ton of work until the last minute! Prepare for your week and do as much work upfront as possible. Here’s what I walked into on a Thursday morning. The reason I'm sharing this is because I see so many florists who seem to wait until the last minute to start their bouquets, boutonnieres a...
Floralpreneur® Workshop Why Join Us?
zhlédnutí 56Před 6 měsíci
Florists and flower farmers are invited to join this incredible workshop with Hitomi Gilliam, AIFD, Françoise Weeks, Phebe Higgins and Alison Ellis for a 2-Day Hands-On Workshop in Waitsfield, Vermont. Click here for all the details and grab a seat before they're gone: learn.realflowerbusiness.com/workshop2024 Any questions for me, get in touch!
How To Post on Instagram From Meta Business
zhlédnutí 53Před 7 měsíci
In my live training this month a florist asked, how do you use Meta Business to post on social media? So I made this quick video tutorial to help answer her question. Check it out for a few important, easy tips! If you're new here, Welcome, floralpreneur®. If you're a florist or flower farmer who wants to be more profitable, streamlined and professional, you’re in the right place. The right bus...
Tour of Real Flower Business Patreon Page
zhlédnutí 51Před 7 měsíci
If you're a floral designer who wants to be more profitable, streamlined and professional, you’re in the right place. The right business advice can take years off of your learning curve! Take a short behind-the-scenes tour of my Patreon Membership Community to see what's waiting for you inside! You can find Real Flower Business on Patreon here: www.patreon.com/realflowerbusiness I’m Alison Elli...
How To Make A Holiday Bow
zhlédnutí 123Před 8 měsíci
Want to add a beautiful bow to holiday gifts, plants, wreaths or even your Christmas tree? It's the season of holiday ribbons and bows and I've seen a couple of online tutorials on how to make a bow that are more complicated (and less professional) than the way I was taught to make a bow...so I'm sharing the way I make a bow with you today! All you need is a spool of ribbon, a scissor (or two i...
Marketing Workshop for Florists is Coming
zhlédnutí 31Před 9 měsíci
Every floral designer needs a marketing plan! Join me for the Marketing Workshop for Florists! You'll find details here: learn.realflowerbusiness.com/marketing-workshop-for-florists-2023 Welcome, floralpreneur®. If you're a floral designer who wants to be more profitable, streamlined and professional, you’re in the right place. The right business advice can take years off of your learning curve...
2 Mistakes Florists Make Before Booking A Wedding
zhlédnutí 149Před 9 měsíci
2 Mistakes Florists Make Before Booking A Wedding
Freesia Care Tip Florists May Not Know
zhlédnutí 615Před 10 měsíci
Freesia Care Tip Florists May Not Know
How To Tie Ribbon On A Wedding Bouquet with Alison Ellis
zhlédnutí 1,6KPřed 10 měsíci
How To Tie Ribbon On A Wedding Bouquet with Alison Ellis
How Long Should The Stems Be On A Wedding Bouquet with Alison Ellis
zhlédnutí 870Před 10 měsíci
How Long Should The Stems Be On A Wedding Bouquet with Alison Ellis
Making A Wedding Bouquet with Alison Ellis
zhlédnutí 656Před 10 měsíci
Making A Wedding Bouquet with Alison Ellis
Home Floral Design Studio with Alison Ellis
zhlédnutí 112Před 11 měsíci
Home Floral Design Studio with Alison Ellis
How To Innovate in Floral Design and Push Through Fear
zhlédnutí 192Před rokem
How To Innovate in Floral Design and Push Through Fear
How Do You Pay Yourself More In Your Floral Business?
zhlédnutí 246Před rokem
How Do You Pay Yourself More In Your Floral Business?
Most Important Marketing Tip for Florists
zhlédnutí 321Před rokem
Most Important Marketing Tip for Florists
Should Florists Use Artificial Intelligence In Their Business?
zhlédnutí 474Před rokem
Should Florists Use Artificial Intelligence In Their Business?
Do Florists Need To Go To Floristry School?
zhlédnutí 901Před 2 lety
Do Florists Need To Go To Floristry School?
Florist Tips: How To Book More Clients
zhlédnutí 528Před 2 lety
Florist Tips: How To Book More Clients
LGBTQ+ Wedding Planning: Inclusion Conversation for Wedding Professionals
zhlédnutí 138Před 2 lety
LGBTQ Wedding Planning: Inclusion Conversation for Wedding Professionals
What does it mean to be successful in business?
zhlédnutí 380Před 3 lety
What does it mean to be successful in business?
Thanks so much for your time.
You’re very welcome! Thanks for watching!!
Thanks Alison, that's very helpful. I'm one of the 'terrified', your simplification is gratefully received. Mary x
I’m really happy to hear that! I know it’s not always easy, but I hope to help make it simpler to approach! If I can be of any assistance let me know!
Hi Allison, thank you for sharing. Beautiful flowers, beautiful work!
@@charlenenewberg3529 you’re very welcome! Thank you!
luv ur work space!!!
@@YenyenP226 thanks so much! It’s not fancy but it’s perfect for me! ❤️❤️
perfect timing! I have a calla wedding coming up in 2 weeks!
Always appreciate good timing! 🙌
Thanks for the reality check. I needed that. You always need to make decisions from logic not emotions!
We’re only human so our emotions will naturally come into play, but following facts can help us make better decisions! Thanks for watching!
Ingenuous and so simple...would've never thought of it! Thanks for sharing!
You are quite welcome! Hope it comes in handy!
Ya can't really watch the handwork because the camera is not focused on that... so, meh.
I hope you’re able to find another tutorial you like better! Sometimes we have to work with what we’ve got.
If I was to ribbon the stems, how do you stop the water from the damp paper towel from wetting the ribbon?
If you use ribbon it will definitely get wet, just like the flowers! So I'd skip the ribbon or add it later...or use a ribbon that will look OK after it gets wet and doesn't show spots. (I haven't used ribbon on corsages in years, but it's a good questions because it will get wet!)
Thank you !!!!!! great advice
Best advice I've heard in a long time. You can have thousands of followers, but are they gonna buy something....odds are no. Boots to the ground book those coffee dates, give those planners flowers, send out thank you cards. GO. Make or upkeep with the connections!
Thanks so much, Gina!!
No more hoo hoo ha ha’s. Let’s put our nose to the grindstone 🤹♂️
I think a lot of folks feel like they are tired of grinding so hard, but they may be focusing on the things that aren't as essential to closing sales. Thanks for tuning in!
I love making reels!
Brutal honesty is best.
Whether brutal or realistic, I'm glad you appreciate the honesty!
If you want to learn more about the Floralpreneur® Workshop you can find details here (limited seats!): learn.realflowerbusiness.com/workshop2024
Thank you
Thanks to everyone who took time to tune in live or on a replay! Here's a link to details on the Marketing Workshop: learn.realflowerbusiness.com/marketing-workshop-for-florists-2023
Just what I needed
❤❤❤
Beautiful. Thank you so much!
Thankyou I've been cutting everything.... I won't cut these
❤
U help me learn so much ily
super fun to watch you work. lovely - as always!
Thanks so much! Means a lot to hear from you, Diane! xo.
"nothing is ever good enough just as it is, we must make it better" 😆
LOL did I say that?! (Just kidding, I know I did!)
Your knowledge is so helpful
And such a beautiful ribbon weave when it is complete.
Yes re cut the stems & dip them
Thanks so much!
I recut and put them into a vase of water. (So not a dip so much as just placing them into the vase to drink!)
Thank you, Allison. I am a new at-home wedding florist, so your tutorials are very helpful and informative. Send love from Ft. Lauderdale. ❤
You are so welcome! Thanks for watching. Did you see my Home-Studio florist Tips playlist? You may enjoy some of those videos as well! xo
Thankyou
You're quite welcome!
Wonderful thank you again from wet and windy Ireland ❤
You are so welcome! thanks for tuning in to watch!!
Super!
Beautiful. More of this please ❤
I'm so glad you liked it! Thanks!
Love this! You are so talented!!
Thanks a million. xoxo!
Another great video. Thank you @topofthehillflowerfarm in Ireland
Thank you for sharing, Allison. No doubt, his wedding will be stunning. :)
Inspirational. Thank you from a Flower farmer/florist in Ireland. More newbie centric please 😊
You're welcome! Thanks for tuning in!
Thanks for such an imporant information
You are welcome!
Thank you so much. This was extremely helpful.
Where do you purchase your vases from?
I buy them directly from my local floral wholesaler here in Vermont!
Here's a quick tip for you. The names are gladiolus (singular) and gladioli (plural).
Both are correct, but as a florist for over 30 years I can state with confidence that "gladiolus" is not the common way we talk about this flower at work. Gladiola is common and acceptable.
@@realflowerbusiness Look it up.
i am wondering if you do flowers with full stems in hydration chamber too? do you think would help the flowers for bridal bouquet last longer if they still have their stems?
I have done a hydration chamber of sorts with bouquets that have very delicate blooms or even flowers that I plan to use for an arbor that I don't want to put water tubes on to help give them an extra hydration boost.
@@realflowerbusiness thank you for your response, may I ask do you keep the stem in water source while are in hydration chamber since they still have their stems?
Planning to buy an established floral shop making 250k annual sales, and the take home profit is 100k. Do u find those are reasonable numbers?
Did they stay out in room temperature or in a refrigerator?
They are actually fine if left out at room temperature this way, though I do typically put them in my cooler. For my wedding last weekend I didn’t turn on my cooler and the bouts and corsages looked great!
@@realflowerbusiness Thank you! Trying to get things figured out for y daughters wedding.
What type of cooler do you use?
im going on a day date before prom and there wont be a fridge where we are going, will this keep a boutonniere fresh for a couple hour till prom? and when stored like this you dont need to keep them in the fridge, correct?
You don’t actually need to put the hydration chamber in the cooler! I made all my bouts and corsages and floral crowns this weekend without any refrigeration! 😉
This is so funny! Two nights ago my 21 yr old son was showing me how I could use AI in my business! He said maybe it could help me with proposal writing since that takes up so much of my time….the reviews were mixed 😂
That is so interesting! You know, I'm sure that it can be useful in some ways, but I feel like the personal touch we provide in understanding what matters most to our customers is something that's hard to translate in a proposal! And at the end of the day, we need to have a differentiator that unique to our human brand!
Could you teach me how to get order to export the garlands globalisation
Thanks for your wonderful guidance it is always very helpful
100% agree!
Bullshit ! I don’t choose to feel it
That totally makes so much sense, eye opening 👏