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The Strategic Architect
France
Registrace 10. 06. 2020
Welcome to my channel,
I'm a french guy called Sulivan Archambault, after stuying and working in the field of architecture for couple of years, I decided to go back to school, and step aside from architecture for bit.
Since then, I got a Bachelor in Marketing and a Master in Strategy.
Today, I'm working for a Real Estate and Construction company, in the Strategy departement.
This journey has helped me gathered lot of insights and understand what makes architectural projects sucessful or not. This understing is the reason why I decided to create this channel.
I want to share with you what I found, and explain the untold strategies famous architects use in order to win architectural projects.
Hopefully you'll find lot of great tips in my videos that's going to make your career a bit more succesful.
PS : I'm based in Paris, so if you are around and want to meet, let me know, we can grab a coffee sometime !
I'm a french guy called Sulivan Archambault, after stuying and working in the field of architecture for couple of years, I decided to go back to school, and step aside from architecture for bit.
Since then, I got a Bachelor in Marketing and a Master in Strategy.
Today, I'm working for a Real Estate and Construction company, in the Strategy departement.
This journey has helped me gathered lot of insights and understand what makes architectural projects sucessful or not. This understing is the reason why I decided to create this channel.
I want to share with you what I found, and explain the untold strategies famous architects use in order to win architectural projects.
Hopefully you'll find lot of great tips in my videos that's going to make your career a bit more succesful.
PS : I'm based in Paris, so if you are around and want to meet, let me know, we can grab a coffee sometime !
Hated Architects vs Loved Architects, What makes the difference ? Bjarke Ingels BIG Architecture
In this video we are going see how architects can make their projects, and themself more liked, respected and admired.
In order to do so, we will see three examples from three famous architects : Bjarke Ingels, Jean Nouvel, Peter Eisenman
We will analyse their strategy to make their career more succeful, and you will see that at the end of this video, you will be able to use the same technic.
And if you want to learn more about the strategies famous architects use, to win more projects, check out my youtube channel, there is much more examples that could help you for your career in the field of architecture.
In order to do so, we will see three examples from three famous architects : Bjarke Ingels, Jean Nouvel, Peter Eisenman
We will analyse their strategy to make their career more succeful, and you will see that at the end of this video, you will be able to use the same technic.
And if you want to learn more about the strategies famous architects use, to win more projects, check out my youtube channel, there is much more examples that could help you for your career in the field of architecture.
zhlédnutí: 1 494
Video
10 Techniques To Make Your Architecture Presentation More Successful - Part 2
zhlédnutí 624Před 3 lety
Welcome to Architect on Steroids, in this video, you are going to learn the best presentation and persuasion techniques that will allow you to make your architectural presentation more successful. In order to do so, we are going to analyse Steve Jobs presentation for Apple new Campus in Cupertino California. And as you'll see, he gives a very impactful speech in order to make his building look ...
10 Techniques To Make Your Architecture Presentation More Successful
zhlédnutí 1,6KPřed 3 lety
Welcome to Architect on Steroids, in this video, you are going to learn the best presentation and persuasion techniques that will allow you to make your architectural presentation more successful. In order to do so, we are going to analyse Steve Jobs presentation for Apple new Campus in Cupertino California. And as you'll see, he gives a very impactful speech in order to make his building look ...
Does Architecture Have To Be Remarkable ? | Norman Foster
zhlédnutí 976Před 3 lety
This Architect on Steroids video will show you the importance to make your building different into the field of architecture. As you'll see, making your design remarkable can make you stand out from the crowd, therefore increasing your chances of success. We will look in detail at Norman Foster work and how he managed to sell his vision for an architecture that does not follow the usual rules. ...
How to Make Your Architectural Presentation Stand Out From the Crowd? Bjarke Ingels BIG Architecture
zhlédnutí 41KPřed 3 lety
In this video we are going to analyse one of the most famous architect in the world, Bjarke Ingels. And this time we are not going to focus our attention on his design and architectural style, but on the way he presents his architectural concepts. We will see that the persuasion techniques he uses play a big role in success. These techniques have nothing magical, but they can be used by anyone,...
The Secret Behind Great Architectural Presentation ? | Alejandro Aravena
zhlédnutí 972Před 3 lety
In this video, you are going to see how you can make your architectural projects remembered and remarkable, using the most famous technique used by Hollywood, famous writers and famous architects. Using the technique shown in this video will therefore increase your chances of success. And in order to do that, we are going to analyse how Alejandro Aravena presents his architectural projects. On ...
The Easiest Strategy to Win Architectural Competition | How Rem Koolhaas won the CCTV Headquarter
zhlédnutí 5KPřed 3 lety
The third video of Architect on Steroids, is going to show an easy and very effective strategy for your architectural projects. Using it, you will be able to win more projects by behind different from your competitor, yet answering your client's problems. We will see, as a case study, how Rem Koolhaas used this mindset in order to win the project for the CCTV Headquarter in Beijing. On this cha...
The Story Behind Lookalike Architecture | The Sydney Opera House - Jørn Utzon
zhlédnutí 2,8KPřed 3 lety
On this channel you are going to learn how to win more architectural projects using famous architects' techniques. In this second video, you will understand the importance of knowning your client or the jury you will need to convince. Knowing them can be key determinant of your future successes in the world of architecture. You will first see with the Sydney Opera House (Jorn Utzon) and then wi...
Why Great Architects are Storyteller ? | Architecture Presentation Case Study - D.Libeskind
zhlédnutí 1,4KPřed 3 lety
On this channel you are going to learn how to win more architectural projects using famous architects' techniques. In this first episode we will see how Daniel Libeskind won the project for the Wall Trade Center memorial master plan using his own story. By using this persuasion technique he managed to influence the jury and win the competition for one of the most symbolic and prestigious archit...
They have money and with money comes the possibility to pay an excellent marketing team. Tthat is something we should learn in university, we need marketing skills
Couldn't agree more !
Where is "What can Architecture Learn from Hollywood"?
i love this video
Sadly for how well researched this video appears, a quick review of the actual timeline of events indicates the author of this video is incorrect. The ‘juror’ Saarinen, commenced and finalised his design after the commencement of the Sydney Opera House competition when he had taken the commission of the TWA terminal. So the blurb about ‘know your audience’ with respect to this project seems to be more something they’ve convinced themself of without fact checking the real life events. Both structures are unique in their own right, and if the author had done proper research he’d have found both architects used totally different approaches in how they explored their end designs. It’s disappointing there are so many inaccurate videos such as this.
Thank you for This video. Took a lot of good notes for my project that I want to launch
I don't even like BIG that much but Bjarke Ingels did the best architectural presentation I had ever witnessed (at some conference in Chicago) and I have easily seen hundreds of Architects presenting their work over the last thirty years.
I am afraid your history of the Opera House is very much wrong. The Australian Government and Prime Minister had nothing at all to do with the Sydney Opera House. The main performing arts hall for many decades up to the 1950;s was the Sydney Town Hall. But by the 1950's, the Sydney Town Hall was completely inadequate. Sir Eugene Goossens, the chief conductor of the Sydney Symphony Orchestra and head of the State Conservatorium of Music, at the time, convinced the New South Wales Government and the State Premier, Joseph Cahill, to start a project to build a new performing arts theatre.
GOOD VIDEO!!!!!!!!! Where can find out Bjarke Ingels's project presentation video? I want to watch more to analysis.
0:17 that is not a good concept. It’s a stupid and pretentious concept.
You are too young I assume, you don't understand yet the meaning of concept.
Like we said we don't sell projects we sell the words that represent an Idea so if the words are clear the public will Adopt the idea 💡
Congratulation, it's wonderful you video. Double thanks
The exact answers that I was looking for. Amazing work!
Hi Strategic Architect! KED is here and id love to let u know that im launching/revealing a fresh new product design which was a collaboration with the talented lujainabstract! So if ud love to host us on ur CZcams channel or instagram on a one on one design talk/podcast it would be a very big thinggy! Waiting for ur reply and let me know if ur interested for more info!
Thank you so much for this Content your showing to US it was really inspiring and helpful, hope we can be capable to present our designs as Bjarke. 🙌🙌
Very nice and informative content. Thank you.
Thanks
This video was extremely helpful. Thank you
Nice to hear that it helps !
amazig content! It helped me a lot for my thesis presentation. Thanks!!!
Thanks for the nice comment, nice to hear it helped !
I was engrossed by this. Very interesting and thought provoking. You clearly put a lot of research and thought into this video my friend. God bless.
Thanks, always nice to hear that
hi Sulivan nice to see your videos, subscribed immediately. All the best for your future. Love from India
Thank you, I wish you the best for tour career.
You take too long to get to the point friend
Your content inspires me so much, glad we have people like u
Such a warm comment, thanks !
Thanks very inspiring !
You will get an copy right strike. You are using video clips from movies and other youtube channel
:) Thx
very nice video
thank you so much for taking a different approach to architecture, I know Spanish so I love how you are similar too viviano bureon, I lear way better in this type of approach. I kinda wish architecture school was more entertaining like this lol
Such a warm comment ! thank you very much and good luck for your career
omg this review nice! do others. how they come about with their ideas to make such a unique project
I really like your content keep up the good work, just a minor advice, try to change the monotone way of speaking specially for long videos.. it keeps the listeners more engaged and interested. all the best for you! looking forward to your content <3
Thanks for the comment and the feedback, I really appreciated !
Very good points and a very good video! Thank you man! So smart!
Thanks, hope you like my other videos as much as this one !
Thanks, I learnt a lot, awesome video!
This is amazing work ! Thank you so much
Truly amazing !
Thanks !
Wow great content..
Thanks !
You've started this channel just on time🙌
I seriously enjoy watching these videos. Very helpful. Greetings from Malaysia!
Thank you, always nice to hear my content is helpful :)
love the content!! keep it up 🙌
Thanks :)
I have the sense that Bjarkes sales and marketing prowess is precisely the reason many in the field dislike him. It seems like academics often look down on the business side of architecture, but I feel it is their responsibility to teach students these crucial skills. So thank you for going through the trouble of making this very nice breakdown, I was already familiar with Bjarkes style of presenting, but I still learned a lot from this.
You are absolutly right ! we still want to see architecture as an artistic field only, but the truth is that eventually you will have to sell your project to someone, and it's where knowing and applying the right marketing and persuasion techniques can have a huge impact on the way your project is perceive.
It is the typical rejection of "the new". Le Corbusier used to do marketing and now academics love him. They don't criticize that part of him.
This is amazing analysis! Please do keep up the good content and work. Really appreciate. Greetings from Malaysia
I needed someone to say this... Keep working friend. You content is amazing!!
Thank you, it's very nice of you !
Keep it up bro, im a third year architecture student in Indonesia, and i really like your content.
Thank you, I will :)
Hope you like the video, if you want to reach out to me, you're welcome to do so : My personal linkedin page : www.linkedin.com/in/sulivan-archambault-a08b53113/?originalSubdomain=fr let's talk :)
Wow Nice Strategy hacks !!!
Hope it can help you :)
@@thestrategicarchitect7314 SURE SIR
Interesting like ur presentation Big like from USA I do some ideas on my channel ideas on my channel I wish I studied architect I think I would had succeeded 🤔 Big like and good like from USA⚘😊⚘ جميل
Thanks :)
@@thestrategicarchitect7314 😊
Great! Thank you
Thanks
Nice
Thanks
it's very insightful. Thanks man.
Thank you, glad you like it :)
I like this guy !
Great video!
Thanks ! There is more to come...