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MARKETECH APAC
Philippines
Registrace 8. 07. 2020
We aim to create an ecosystem where brands, agencies, media and tech companies have an equal voice to share and learn from one another. We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.
We are MARKETECH APAC, making marketing for all.
Our CZcams channel houses all the video interviews with marketing leaders and content about marketing in general.
Visit our website - www.marketech-apac.com
Facebook Page - marketechapac/
LinkedIn Page - www.linkedin.com/company/marketech-apac/
We are MARKETECH APAC, making marketing for all.
Our CZcams channel houses all the video interviews with marketing leaders and content about marketing in general.
Visit our website - www.marketech-apac.com
Facebook Page - marketechapac/
LinkedIn Page - www.linkedin.com/company/marketech-apac/
MARKETECH Expert Up Close | Asnawi Jufrie, VP & General Manager SEA of SleekFlow
In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC's Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer.
Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and improve customer experience.
Listen to the extended cut in our Podcast version: open.spotify.com/episode/2lMPI6ZxsbRs3ReTrqNH2P?si=1aa25b8243d24ac3
_____________________________________________________
Intro - 00:00
Emerging trends and technologies that will influence the future of omnichannel - 01:11
Responding to challenges of brands with multiple channels - 05:13
Empowering businesses to engage customers effectively - 10:35
Future-proofing marketing strategies through conversational AI - 12:12
Outro - 14:21
Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and improve customer experience.
Listen to the extended cut in our Podcast version: open.spotify.com/episode/2lMPI6ZxsbRs3ReTrqNH2P?si=1aa25b8243d24ac3
_____________________________________________________
Intro - 00:00
Emerging trends and technologies that will influence the future of omnichannel - 01:11
Responding to challenges of brands with multiple channels - 05:13
Empowering businesses to engage customers effectively - 10:35
Future-proofing marketing strategies through conversational AI - 12:12
Outro - 14:21
zhlédnutí: 127
Video
How Teads drives continuous evolution in the digital advertising space | What's NEXT 2024 Interviews
zhlédnutí 363Před 3 měsíci
Exploring the Future of Digital Advertising with AI | Insights from Teads' Marc Zander Join us as we dive into the world of digital transformation and the innovative technologies shaping the future of the digital advertising space! In this episode of What's NEXT Interview Series, we explore emerging trends in the advertising landscape and how Teads is at the forefront of leveraging cutting-edge...
What's NEXT for Access and in the retail industry? | What's NEXT 2024 Interviews
zhlédnutí 154Před 6 měsíci
In the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry. Experience firsthand as Livia articulates her strategi...
What's NEXT 2024: Customer Engagement in Asia | Full Webinar
zhlédnutí 117Před 7 měsíci
MARKETECH APAC, in collaboration with Braze, has kicked off 2024 with an exclusive webinar titled ‘What’s NEXT 2024: Customer Engagement in Asia,’ where we talked about various methods to enhance customer engagement and discover the transformative role of AI technology in reshaping those strategies. The event featured insights and experiences shared by experts from top brands in the industry su...
Roundtable | Philippines Roundtable: AI in Marketing
zhlédnutí 77Před 8 měsíci
AI enables marketing-led functions to be practised in a more nuanced and hyper-targeted manner. If you’re not leveraging the power of AI in your business, you’re missing out on a wealth of opportunity. Despite its growth as a staple part of business, there is still so much to uncover. Ultimately, is the most talked-about digital emergence today an absolute blessing? In collaboration with Quantc...
Patricia Freijo | Empowered Women in Tech | Empowered Women Series 2023
zhlédnutí 36Před 9 měsíci
In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity. Watch this interview where Patricia shared about the quick g...
MARKETECH Expert Up Close | Konrad Felman, CEO of Quantcast
zhlédnutí 102Před 9 měsíci
In another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast, joined us for a discussion on AI in Marketing. In the interview, Konrad shared his knowledge about the importance of advertising and marketing trends in APAC, exploring AI in advertising, real benefits we’ve seen in the region, and key considerations that marketers have in mind on implementing AI i...
Ayaan Mohamud | Empowered Women in Agency | Empowered Women Series 2023
zhlédnutí 40Před 10 měsíci
In the latest installment of the 'Empowered Women Series 2023,' Impact.com’s Regional Vice President of Marketing, Ayaan Mohamud, shares her insights on partnership economy and her journey in leadership. Watch this interview where Ayaan discusses the effectiveness and results of being a driven leader, key positive trends in marketing, and her advice to the aspiring women leaders. Read more abou...
CX Revolution: Leveraging AI Tech for Seamless Customer Experience | Full Webinar
zhlédnutí 87Před 11 měsíci
As the CX landscape continues to transform at a breakneck pace, mastering the art of seamless customer experience (CX) is no longer optional but essential for brands to thrive. We have delved into streamlining communication channels, harnessing the potential of data analytics, and deploying AI-driven solutions to deliver personalised experiences that resonate with consumers, For our ‘CX Revolut...
Simone Tam | Empowered Women in Agency | Empowered Women Series 2023
zhlédnutí 72Před 11 měsíci
In another episode of the ‘Empowered Women Series 2023’, Simone Tam, group and creative CEO at Dentsu Hong Kong, shares her journey and contributions to the advertising industry. Watch this interview where Simone talks about her insights into the evolution of advertising trends, the importance of authenticity, and women in leadership roles within diverse team cultures. Read more about Simone's ...
Sybil Ng | Empowered Women in Tech | Empowered Women Series 2023
zhlédnutí 92Před 11 měsíci
Part of the ‘Empowered Women Series 2023’, the interview with Sybil Ng, account director at Quantcast, reflects on her award and the challenges of leadership in the industry, emphasising trust, collaboration, and empowering team members. She discusses women's representation, advocating for barrier-free environments, and internal initiatives. Watch the interview where Sybil shares her vision of ...
The Future of Customer Engagement: Harnessing the Power of AI | Full Webinar
zhlédnutí 180Před rokem
AI has become a game changer in the marketing industry over the years, helping brands better understand & engage their customers, optimise campaigns, and improve overall efficiency. But as the technology continues to evolve, how do marketers fully embrace and leverage this tech tool to gain a significant competitive advantage in the market? Last July 25, MARKETECH APAC, alongside Braze, hosted ...
Empowered Women Awards 2023 | Live Virtual Awards Ceremony
zhlédnutí 158Před rokem
MARKETECH APAC kicked off its inaugural ‘Empowered Women Awards 2023’ last June 27, 2023, where we celebrated the women trailblazers in the marketing industry. We have honoured the extraordinary female leaders who embrace empowerment, inspire change, and redefine possibilities. We also heard some select winners and heads of juries in a conversation about inspiring next-generation leaders and bu...
Programmable Email: Connecting the CX Dots in 2023 | Full Webinar
zhlédnutí 95Před rokem
With millions of emails being sent and received everyday, how can brands make sure that their strategies are impactful enough and are sent in the approaches that consumers prefer to get? For the last installation of our ‘Connecting the CX Dots in 2023’ webinar series, ‘Programmable Email’, we have learned from top industry leaders from Coinhako, FlowerStore.ph, and MessageBird as they share the...
Omnichannel Journey Mapping: Connecting the CX Dots in 2023 | Full Webinar
zhlédnutí 194Před rokem
As brands continue to ensure enhanced customer experience across various channels, marketers are investing in omnichannel journey mapping to stay ahead in the competitive landscape and meet the evolving needs and expectations of consumers. In the second spot of our ‘Connecting the CX Dots in 2023’ webinar series, ‘Omnichannel Journey Mapping’, MARKETECH APAC invited industry leaders from CARSOM...
Conversational Marketing: Connecting the CX Dots in 2023 | Full Webinar
zhlédnutí 207Před rokem
Conversational Marketing: Connecting the CX Dots in 2023 | Full Webinar
Building immersive event experiences for your dynamic audiences in a phygital world | What'sNEXT2023
zhlédnutí 298Před rokem
Building immersive event experiences for your dynamic audiences in a phygital world | What'sNEXT2023
What's NEXT in retail media according to Carousell Media Group | What's NEXT 2023 Interviews
zhlédnutí 600Před rokem
What's NEXT in retail media according to Carousell Media Group | What's NEXT 2023 Interviews
What's NEXT in Digital Transformation according to HKJC? | What's NEXT 2023 Interviews
zhlédnutí 1,1KPřed rokem
What's NEXT in Digital Transformation according to HKJC? | What's NEXT 2023 Interviews
Digital Advertising's third big wave - the rise of retail media | What's NEXT 2023 Conference
zhlédnutí 363Před rokem
Digital Advertising's third big wave - the rise of retail media | What's NEXT 2023 Conference
Gear Up in 2023: Creating a 360°-journey to grow your customers | What's NEXT 2023 Conference
zhlédnutí 360Před rokem
Gear Up in 2023: Creating a 360°-journey to grow your customers | What's NEXT 2023 Conference
The evolution of influencers and communities | What's NEXT 2023 Conference
zhlédnutí 460Před rokem
The evolution of influencers and communities | What's NEXT 2023 Conference
How should CMOs navigate the cookieless world with first-party data? | What's NEXT 2023 Conference
zhlédnutí 483Před rokem
How should CMOs navigate the cookieless world with first-party data? | What's NEXT 2023 Conference
What's NEXT in Digital Transformation according to Zuellig Pharma? | What's NEXT 2023 Interviews
zhlédnutí 865Před rokem
What's NEXT in Digital Transformation according to Zuellig Pharma? | What's NEXT 2023 Interviews
What's NEXT in Influencer Marketing according to Adobe and Vamp? | What's NEXT 2023 Interviews
zhlédnutí 886Před rokem
What's NEXT in Influencer Marketing according to Adobe and Vamp? | What's NEXT 2023 Interviews
What's NEXT 2023: The Influencer Marketing Trends That Really Matter | Panel Discussion
zhlédnutí 1,3KPřed rokem
What's NEXT 2023: The Influencer Marketing Trends That Really Matter | Panel Discussion
What's NEXT 2023: Metaverse Marketing Activations in APAC | Full Webinar
zhlédnutí 649Před rokem
What's NEXT 2023: Metaverse Marketing Activations in APAC | Full Webinar
What's NEXT 2023: Empowering Brands in 2023 and Beyond | Presentation
zhlédnutí 376Před rokem
What's NEXT 2023: Empowering Brands in 2023 and Beyond | Presentation
What's NEXT 2023: Reimagining Event Monetisation with 365 Communities | Fireside Chat
zhlédnutí 352Před rokem
What's NEXT 2023: Reimagining Event Monetisation with 365 Communities | Fireside Chat
What's NEXT 2023: The Secret to Building Event-Led Communities | Panel Discussion
zhlédnutí 447Před rokem
What's NEXT 2023: The Secret to Building Event-Led Communities | Panel Discussion
This needs to be seen by everyone
Nice
amazing thoughts, thank you!
JANICE M. BANDICO BSBA-4 HRDM NORSU GUIHULNGAN
EPOGON, OPEAR LAIN BSBA-4 HRDM From NORSU-GUIHULNGAN CAMPUS
ZAIRAH FAYE O. ALGAR BSBA - 4 NEGROS ORIENTAL STATE UNIVERSITY
Currently Watching 👋 Marianie Sabanal BSBA - HRDM 4th Year
Thank you for covering this one.
Highlights: - Influencer marketing is one of the fastest-growing marketing channels. - Co-creation and social strategy are becoming increasingly important in influencer marketing. - Measurement and ROI are crucial for success in influencer marketing. - The creator economy is flourishing, with a focus on authenticity and long-term relationships. - Micro and nano-influencers are becoming more popular. - Brands should prioritize authenticity and transparency in influencer marketing. - The future of influencer marketing lies in building long-term relationships with creators. Thx for this panel and amazing knowledge! 💖
Nice recap, JS! :-)
@@MARKETECHAPAC Thx for your work
We had a great conversation with Preetham. He provided succinct and to-the-point insights during the conversation.🥰
Congrats po sir Joven☺️👏👏👏
❤️❤️❤️
Philippines pls
Yes!!!!
@@MARKETECHAPAC yes!
New sub..let's go
magkano po pag nag loan ng 30k maari po ba dtu umutang ng cash loan
gawa daw po kami reaction paper po sabi ni titser mixed emotion po, happy, shock,joy pede na po ba yon
KORNI MO DAW
I don't think Zoe Cocker could've gotten it more wrong in her analogy of selling a car. The examples showed are legit just a carbon copy of Forza Motorsport 4's autovista narrated by one Jeremy Clarkson. The same amount of information was delivered in the same case. A digital brochure experience is nothing compared with a video. I wouldn't buy a Ferrari from a stationary exploratory digital experience. I wanna see the Ferrari in action in a video being hooned everywhere. Maybe I'm drilling down to a single point, but nevertheless, not the best analogy for something as vast and varied as Metaverse.
A valid point! Especially when you think about how vast the Metaverse is, as you said. Though I will say Zoe wanted to be specific in just ONE OF the things brands can explore in doing/creating for their consumers. Thanks for pointing this out!
Gusto ko po sana magloan ng cash po
Thank you so much, Mr. Jeffrey Lim!
Great insights!
Awesome thanks for featuring @BuzzAR
Thanks also for the wonderful informative insights!
Hi po ,do u have cash loan?
Maam pwedeng magcredit ng money po
Very informative!
Thank you for the opportunity to learn MARKETECH APAC! So honored to have met and heard from these experts.
Awesome!
Exciting!
Saddening how a lot of civilians from Russia lost their jobs. ☹
Very informational content!
What an in-depth presentation!
"We make mistakes together, and we succeed together as well as a team." Wise words from Jovan. 😀
Lots of learning from this interview!
So Informative!!!
Great new vid! The hosts handled it pretty well.
great conversation!
Great advice on how to be a global growth leader!
Kudos to the hosts! Really had me listening to this insightful conversation w Steve!
Awesome!
Great insights!
Esports finally getting their recognition now in the Philippines.
Awesome!
Hopefully, we can achieve a cookieless world very soon.
Hooray for data-driven marketers!!! 😃
nice wrap up for april!
"The biggest thing about retention is intentionality." Wise insights from Iza. Hope businesses will recover soon.
Interesting career story!
very insightful!
I agree with Jareth about encouraging brands to explore digital ways to market their products and services.
Nice!
Very insightful conversation!
Helpful video!