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Mobile Growth Insider Series | Gianna Gesualdo
Watch this interview with Gianna Gesualdo, Associate Planning Director at Media Futures Group to find out how Moloco helps businesses:
- Brand Safety
- Education
- Measurement; ability to optimize towards SKAN installs and be able to drive through main KPIs
zhlédnutí: 62

Video

The growing value of first-party data: Walmart’s Vizio acquisition
zhlédnutí 232Před 3 měsíci
Andrew and Nikhil discussed how Walmart's acquisition of Vizio as a strategic was in part a move to obtain valuable first-party data, sharpening its competitive edge against major industry players like Amazon.
Committed investment toward in-store ads
zhlédnutí 52Před 3 měsíci
Keith's reference to benchmarking against "good publishers" emphasizes balancing audience needs with advertiser goals to maximize effectiveness.
Retailers setting up their ads business for success: Insourcing (supply, ad ops, and technology)
zhlédnutí 82Před 3 měsíci
Nikhil highlighted how insourcing important elements such as ad operations and sales, allows retailers such as Kroger, to control their profit margins better, enhance operational efficiency, and tailor solutions to meet their business goals.
Moving up the funnel through off-site ads
zhlédnutí 42Před 3 měsíci
Keith reflected on his tenure at Best Buy, unveiling how the strategic move into offsite ads highlighted the importance of adapting to evolving consumer behaviors and technological advancements.
First-party data can drive up click-through rates by 3-6x
zhlédnutí 107Před 3 měsíci
Andrew and Nikhil dived into the importance of leveraging first-party data and advanced machine learning algorithms to achieve high levels of monetization. For a comprehensive overview, be sure to check out our accompanying blog post: Shoptalk Recap: Navigating commerce media’s evolution and trends
Meet the panelists
zhlédnutí 105Před 3 měsíci
The 2024 Shoptalk dinner, hosted by Moloco, brought together industry leaders Andrew Lipsman, Keith Bryan, and Nikhil Raj to discuss the ongoing evolution of commerce media.
Unlocking Success: How Machine Learning in Retail Media Benefits Users, Advertisers and Platforms
zhlédnutí 746Před 8 měsíci
Moloco VP Nikhil Raj, who leads the company's Retail Media Platform, spoke at Advertising Week in New York about the quickly evolving retail media space and how machine learning is making it possible.