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AppsFlyer
Registrace 2. 12. 2014
Your home for the latest mobile marketing tips, trends and strategies. Subscribe to get better app marketing results, drive user acquisition and increase engagement and retention.
AppsFlyer helps brands get visibility into campaign performance, scale installs, and maximize LTV with a new standard of measurement and deep linking solutions.
AppsFlyer helps brands get visibility into campaign performance, scale installs, and maximize LTV with a new standard of measurement and deep linking solutions.
10 User Acquisition Strategies to Increase App Installs in 2024
Learn how to attract and convert your ideal app users with these 10 powerful user acquisition strategies. In this video, we'll walk you through creating a rock-solid UA foundation and implementing tactics that deliver real results. From ASO to emerging paid channels, you'll discover how to craft a user acquisition strategy that boosts your app to success.
🔔 Subscribe for more UA strategies ► bit.ly/3qiux20
======================================================
🔗 Content mentioned in this video
• 5 Essential ASO strategies ► czcams.com/video/bqM9x-oRZOA/video.htmlsi=WCGaVjArE3Pb6SVd
• App Marketers Speak (Survey) ► bit.ly/4ccoXQI
======================================================
👀 Watch next
• 10 Proven app marketing strategies ► czcams.com/video/N7rhtHNXbr4/video.htmlsi=Z9EGiwQi2cPGjwX6
• Develop High-Converting Ad Creatives ► czcams.com/video/aSXwFxuFRGQ/video.htmlsi=NhRxpVBQ48gHWCaY
• 10 Mobile App Metrics & KPIs ► czcams.com/video/4cHfS18gfGA/video.htmlsi=BwK3gxw1miJW0sb9
======================================================
📚 Recommended reads
• The complete app marketing guide ► bit.ly/4c6KKJK
• App marketing hub ► bit.ly/3WAaR5U
======================================================
🚀 Discover how to scale user acquisition with AppsFlyer ► bit.ly/3Ajg8HA
======================================================
🎬 Video chapters:
0:00 - Introduction
0:16 - Build your foundation
1:02 - 1: ASO
1:32 - 2: Paid media
2:09 - 3: Creative optimization
2:29 - 4: Content marketing
2:52 - 5: Influencers & social media
3:21 - 6: Communities & forums
3:39 - 7: WOM & referral
4:07 - 8: Offer freebies
4:24 - 9: Deep linking
4:49 - 10: Measurement
5:05 - Key takeaways
#appmarketing #mobilemarketing #marketing
🔔 Subscribe for more UA strategies ► bit.ly/3qiux20
======================================================
🔗 Content mentioned in this video
• 5 Essential ASO strategies ► czcams.com/video/bqM9x-oRZOA/video.htmlsi=WCGaVjArE3Pb6SVd
• App Marketers Speak (Survey) ► bit.ly/4ccoXQI
======================================================
👀 Watch next
• 10 Proven app marketing strategies ► czcams.com/video/N7rhtHNXbr4/video.htmlsi=Z9EGiwQi2cPGjwX6
• Develop High-Converting Ad Creatives ► czcams.com/video/aSXwFxuFRGQ/video.htmlsi=NhRxpVBQ48gHWCaY
• 10 Mobile App Metrics & KPIs ► czcams.com/video/4cHfS18gfGA/video.htmlsi=BwK3gxw1miJW0sb9
======================================================
📚 Recommended reads
• The complete app marketing guide ► bit.ly/4c6KKJK
• App marketing hub ► bit.ly/3WAaR5U
======================================================
🚀 Discover how to scale user acquisition with AppsFlyer ► bit.ly/3Ajg8HA
======================================================
🎬 Video chapters:
0:00 - Introduction
0:16 - Build your foundation
1:02 - 1: ASO
1:32 - 2: Paid media
2:09 - 3: Creative optimization
2:29 - 4: Content marketing
2:52 - 5: Influencers & social media
3:21 - 6: Communities & forums
3:39 - 7: WOM & referral
4:07 - 8: Offer freebies
4:24 - 9: Deep linking
4:49 - 10: Measurement
5:05 - Key takeaways
#appmarketing #mobilemarketing #marketing
zhlédnutí: 336
Video
Soundcloud Boosts Signups While Cutting Spend With AppsFlyer
zhlédnutí 83Před 12 hodinami
See how SoundCloud, the global music streaming platform, revolutionized their marketing with AppsFlyer's analytics. Hope Barett, Director of Product Management Marketing Technology, shares her insights on how the team switched to AppsFlyer to solve data accuracy issues and boost marketing ROI. 📈 The results? Increased signups while reducing marketing costs. 👀 Discover AppsFlyer ► bit.ly/3YsNvC8...
Jackpocket becomes #1 lottery app with AppsFlyer
zhlédnutí 48Před 12 hodinami
See how Jackpocket, now America's #1 lottery app, optimized their user acquisition across multiple channels including CTV, radio, and programmatic. Diego Martins, Senior Manager of User Acquisition, shares how they leverage AppsFlyer's attribution and fraud prevention. 📈 The results? Lowest cost per first-time deposit and 100% trust in new partner validation. 👀 Discover AppsFlyer's solutions ► ...
Ace Games Boosted CTR by 52% with AppsFlyer Creative Optimization
zhlédnutí 23Před 12 hodinami
See how Ace Games, creators of Fiona's Farm, transformed their marketing with AppsFlyer's creative optimization. Saikala Sultanova, SVP of Marketing, shares her insights on how the team streamlined their creative production process, focusing on quality over quantity, and tailored concepts for different countries. 📈 The results? A 52% increase in click-through-rate and 80% improvement in winning...
Hot Topics on Executives Minds: AI, Data, Customer Value (Oren Kaniel & Ronen Mense)
zhlédnutí 75Před 14 hodinami
AppsFlyer CEO and Co-founder Oren Kaniel sat down with our APAC President and Managing Director Ronen Mense at our signature MAMA VIP event in Sanya, China. Oren and Ronen discuss the hottest topics on executives minds: from the superpowers of AI, to the value of being independent and unbiased, and why it's important for companies to focus on what makes THEM unique, and the value they bring to ...
Unlocking Asia's Climate Tech Potential With Atlas Capital's Founder (Ep. 38)
zhlédnutí 66Před dnem
“There’s too much $ in Climate Tech but not enough entrepreneurs with ideas.” 💰💡 We welcome Djoann Fal, co-founder of GetLinks, Asia's premier tech talent network. Through Atlas Capital, he is currently focused on funding vital sustainability tech innovations in the region. Featured in Forbes' 30 Under 30, Djoann is a pioneer in linking tech professionals with prime opportunities. With a backgr...
Bem-vindos ao MAMA São Paulo (versão dublada)
zhlédnutí 45Před dnem
Fala de abertura do Mama São Paulo 2024 com Renata Altemari, Country Director - Brasil e Gal Ekstein, General Manager EMEA LATAM da AppsFlyer Quer saber mais sobre a AppsFlyer? Acesse nosso site: www.appsflyer.com/pt/ Para outras novidades, veja nosso instagram: appsflyer.br
Bem-vindos ao MAMA São Paulo (áudio original)
zhlédnutí 12Před dnem
Fala de abertura do Mama São Paulo 2024 com Renata Altemari, Country Director - Brasil e Gal Ekstein, General Manager EMEA LATAM da AppsFlyer Quer saber mais sobre a AppsFlyer? Acesse nosso site: www.appsflyer.com/pt/ Para outras novidades, veja nosso instagram: appsflyer.br
State of App Marketing 2024
zhlédnutí 33Před dnem
Junte-se a nós para uma palestra repleta de insights do mercado de apps no Brasil. Quer saber mais sobre a AppsFlyer? Acesse nosso site: www.appsflyer.com/pt/ Para outras novidades, veja nosso instagram: appsflyer.br
Transformação Digital no Brasil
zhlédnutí 13Před dnem
Nessa apresentação, Ana Clara Martins sócia no Atlantico, traz algumas das perspectivas da transformação digital no Brasil atual. Quer saber mais sobre a AppsFlyer? Acesse nosso site: www.appsflyer.com/pt/ Para outras novidades, veja nosso instagram: appsflyer.br
O uso de GenAI e seus desafios no varejo e mercado financeiro brasileiro
zhlédnutí 36Před dnem
Rodrigo Nasser, sócio na Aster Capital e Itu Partners, compartilha a visão exclusiva da Aster sobre a Gen AI nas verticais de varejo e finanças, compartilhando as possibilidades de uso dessa ferramenta. Quer saber mais sobre a AppsFlyer? Acesse nosso site: www.appsflyer.com/pt/ Para outras novidades, veja nosso instagram: appsflyer.br
Alavancando a transformação digital no mobile: uma conversa com a Claro
zhlédnutí 5Před dnem
Priscila Steinberger, Head of Mobile Digital Product, fala sobre a jornada de transformação digital na Claro, que começou com uma iniciativa de replatforming e uma mobilização total voltada para a experiência do cliente. Quer saber mais sobre a AppsFlyer? Acesse nosso site: www.appsflyer.com/pt/ Para outras novidades, veja nosso instagram: appsflyer.br
Mensuração holística e seus desafios: uma conversa com o Bradesco
zhlédnutí 5Před dnem
Os Data Clean Rooms estão evoluindo e se transformando em uma ferramenta fundamental de qualquer estrutura tecnológica de marketing. Por isso, trouxemos José Marcelo Rossi - Head of Performance e Jessica Batista - Growth Marketing & AdTech Manager do Bradesco para uma conversa sobre como implementar e usar essa nova tecnologia em suas campanhas de marketing. Quer saber mais sobre a AppsFlyer? A...
Untangling the complex measurement reality (versão dublada)
zhlédnutí 20Před dnem
Untangling the complex measurement reality (versão dublada)
Untangling the complex measurement reality (áudio original)
zhlédnutí 35Před dnem
Untangling the complex measurement reality (áudio original)
O efeito flywheel: aquisição, produto e engajamento
zhlédnutí 10Před dnem
O efeito flywheel: aquisição, produto e engajamento
Level up: o poder da IA na otimização dos criativos
zhlédnutí 12Před dnem
Level up: o poder da IA na otimização dos criativos
Por que o Omnichannel Marketing nunca mais será o mesmo?
zhlédnutí 8Před dnem
Por que o Omnichannel Marketing nunca mais será o mesmo?
Playground of possibilities: leveraging Data Collaboration in the privacy era (versão dublada)
zhlédnutí 12Před dnem
Playground of possibilities: leveraging Data Collaboration in the privacy era (versão dublada)
Playground of possibilities: leveraging Data Collaboration in the privacy era (áudio original)
zhlédnutí 16Před dnem
Playground of possibilities: leveraging Data Collaboration in the privacy era (áudio original)
Commerce Media Networks: potencial ilimitado para o seu crescimento
zhlédnutí 14Před dnem
Commerce Media Networks: potencial ilimitado para o seu crescimento
Inspiring Sports-Based Mobile Marketing Campaigns | Olympics 2024 [Webinar] 🏅
zhlédnutí 147Před měsícem
Inspiring Sports-Based Mobile Marketing Campaigns | Olympics 2024 [Webinar] 🏅
How Startups Can Get "FUNDABLE" with Tech Entrepreneur Sephi Shapira (Epicenter ep.38)
zhlédnutí 810Před měsícem
How Startups Can Get "FUNDABLE" with Tech Entrepreneur Sephi Shapira (Epicenter ep.38)
Best Ad Types For Gaming Apps in 2024: Claire Rozain's Deep-Dive
zhlédnutí 155Před 2 měsíci
Best Ad Types For Gaming Apps in 2024: Claire Rozain's Deep-Dive
How to Navigate the Digital Markets Act (DMA) with AppsFlyer
zhlédnutí 228Před 2 měsíci
How to Navigate the Digital Markets Act (DMA) with AppsFlyer
amazing video and speaker. New sub :)
ROAS MAN. The bigger the ROAS the better.
Great content! Was helpful.
@@okunlolafz Thanks for your comment, we’re glad to hear it helped! :)
Interesting episode!
Read the 2024 eCommerce App Marketing Report - bit.ly/3S3WRA4
Read the 2024 eCommerce App Marketing Report - bit.ly/3S3WRA4
❤🎉❤🎉❤🎉❤
How to account open Ad Network
This information is priceless ........Thank you so much -ML
@@muttilewis5060 thanks so much for your feedback 🙏🏻 We are glad the video was helpful!
Super helpful 🎉
@@live.sustainably.a thanks for your feedback we really appreciate it! 🤩
Wonderful content!
@@Limb0x1 thanks for your feedback! We are very glad you enjoyed it :)
Number one: paid to Appsflyer Numbet two: paid to Appsflyer And number three: paid to Appsflyer
I hate this video , because of loud background music , you wants us to enjoy your knowledge OR listen junk music ?
Mark Cuban ?
Ad networks can be a game changer for monetization. Would love to see a follow-up video on optimizing ad placements for higher CTR!"
So to save everyone 20mins of viewing this- the only 2 mentions of AI being used for creatives were: 1. Creating an example artwork of a crocodile to use as a character in-game and possibly for marketing 2. Ad scriptwriting with ChatGPT Is that really the best uses they could come up with? Really? Nothing about AI avatars as UGC creators? Nothing about AI deep data analysis for top-performing creatives?
How much data was actually used to come to these conclusions? How many playable ads VS UGC social ads were analyzed?
People typically avoid ads.
Hi, I can edit your videos to be way more appealing then the current situation
Sephi is da best!
music is a pain
Long time no see! Greetings to both of my former bosses. This is Nathan Yuan, and I used to work at Interchan 8086.
Very informative !!! Thanks for sharing !!!👍🏻
What about deletions? Does that not affect the AppStore visibility?
What is game
If you’re familiar with Ogilivy’s man in Hathaway shirt ad, you’d know the psychology behind having some odd element that stands out in your ad which captured the attention of users. In his book, he showcases an ad with a man wearing a shirt but the man has an eyepatch which stands out to users and improves the recall metrics. While it’s not ideal having a dog doing his business in the background, I’m sure the campaign was successful 😂
App link bhejiye Ham download Karenge
Got a lot of value. Thank you
We are so glad to hear Emmanuel! Thanks for your feedback
Very helpful video. Thank you so much.
Great to hear Akash, and thanks for your feedback!
Cringe
Rojgar Hai To Hamen bataiye
Best future
that background music, whatever that is, is not serving any purpose but plainly distracting and irritating. Its more like noise coming from some outside source
Thanks for your feedback, we will take this into consideration for future videos :)
hdhf
Wonderful presentation! Thank you!
Happy to hear you found it helpful James! Thanks for your feedback :)
Yes, I'd love to have a successful launch for the Meet A Builder App
How can i join?
It seems you also have a mobile app right? Can we share ideas? If you don't mind
Hello..I just subscribed to your channel..I am currently reading George Berkowski’s book “How to Create a Billion Dollar App”. My goal is one day to create a billion dollar app by creating an app that improves the life of 1 billion people. I am currently learning coding through Udemy courses on how to create an iOS app. I would like to ask you What should I also learn in order to make my goal a reality in 5 years from today?
Hello am Job am requesting for guidance on how to earn from these platforms (ads)
Hello am intrested on learning how to earn money using these platform, am requesting if you can offer guidance
please remove that annoying bg music please
Awful
What is appflyer. I asked ❓
because you used chinese manufacturers
NO they are thieves.
@@marjhuncantago9476 no one is arguing with that