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Project ReBrief
Registrace 9. 02. 2012
Project Re: Brief: A Film About Re-imagining Advertising
Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest "old-school" legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web, for 4 global brands - Coca-Cola, Volvo, Alka-Seltzer, Avis.
Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit "Art & Copy," Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven't changed.
Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit "Art & Copy," Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven't changed.
zhlédnutí: 61 373
Video
"Project Re: Brief | Avis | Tablet Ad Demo"
zhlédnutí 6KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
Project Re: Brief - Paula Green - Re-imagining Avis, "We Try Harder"
zhlédnutí 13KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. S...
"Project Re: Brief | Alka-Seltzer | Mobile Ad Demo"
zhlédnutí 5KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
The Perfume Delivery
zhlédnutí 5KPřed 12 lety
A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. A few years ago Irv bought a bottle of perfume for his dear friend Maureen. Rather than sending it to her in the mail, Irv thought it was best to drive down to North Caro...
About Irv Gordon and his Volvo P1800S
zhlédnutí 40KPřed 12 lety
A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles.
The Long Way to Luray
zhlédnutí 1,9KPřed 12 lety
A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. In this journey Irv goes back to Luray Caverns in Virginia, a place that he used to take his children when they were younger. As a former high school science teacher Irv'...
The First 48 Hours
zhlédnutí 12KPřed 12 lety
A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. In 1966 when Irv bought his Volvo P1800S on a Friday night he drove it off the lot and just continued driving until Monday morning when he had to bring it back to the dea...
The 260 Mile Dinner Date
zhlédnutí 1,7KPřed 12 lety
A human story that embodies Volvo's "Drive it like you hate it", Irv Gordon is an ordinary driver with an extraordinary car. Since buying his car at age 26, he has driven his 1966 Volvo P1800S a world-record 2.9 million miles. In this journey Irv recounts the time that he surprised his date with a dinner reservation that was 250 miles away from where they were. To Irv the date happened before t...
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
zhlédnutí 90KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. S...
Project Re: Brief - Amil Gargano - Re-imagining Volvo, "Drive it Like You Hate it"
zhlédnutí 30KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. S...
Project Re: Brief | Volvo | Tablet Ad Demo
zhlédnutí 18KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. S...
"Project Re: Brief | Coca-Cola | Mobile Ad Demo"
zhlédnutí 454KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. S...
Project Re: Brief - Introduction
zhlédnutí 100KPřed 12 lety
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.
Alka-Seltzer, 1972 - "I Can't Believe I Ate The Whole Thing"
zhlédnutí 43KPřed 12 lety
Project Re: Brief by Google
Volvo, 1962 - "Drive It Like You Hate It."
zhlédnutí 38KPřed 12 lety
Volvo, 1962 - "Drive It Like You Hate It."
Coca-Cola, 1971 - 'Hilltop' | "I'd like to buy the world a Coke"
zhlédnutí 7MPřed 12 lety
Coca-Cola, 1971 - 'Hilltop' | "I'd like to buy the world a Coke"
"On a hilltop in Italy, we assembled young people from all over the world..." Real meaning: "We went down to the historic square where the hippies were hanging out [1971] and bussed them out to this farmer's field for an afternoon, in exchange for a few bottles of wine and a small wheel of Parmesan cheese."
Groundbreaking
If this was made today the comments would be filled with the word "woke" 🤣
full of liquid shit
Wow what a grand time we lived in...so much then reverberates today.❤❤❤
My parents got married the same year this commercial came out….in 1971.
Oasis "Shakemaker" totally ripping off this tune. Noel Gallagher the plagiarism king.
I've always loved this commercial ❤
This was such a great commercial. All of these young women are probably grandmothers now
Gran canción, diabólico marketing.
Wow that brings back memories,I was 16 yrs old love that song the 70s was a great time to grow up in ❤
Real talent was the real thing back then too
True 70s vibe
What a great harmony
All this over a soda
As weird and creepy now as it was then
Aussie add?
damn! I remember this commercial from when I was a kid!
so touching to watch now too, with all the war going on in the world 😥
So sad that it now supports genocide!
something about this song that i feel like back to home ,wow so nice to hear this song, modern songs are jus lyrics detailing mental illness
Notice the glass bottles. Not today.
no more globalization
I'd like to buy the world a Coke and keep it company. That's the real thing. Coke is.
Who knows the name of the first singer?
I was just a baby girl when this commercial came out.
Just finished the show and feel weird 😅 How many saw themselves in draper ?
Never shown in.South Africa.
Put coke back in real glass bottles and get rid of plastic
The commercial is the real thing! Really stupid!
Wow, this is so pure of a Rockefeller foundation UN Tavistock vibe. Love and hate it.
Peace is lame tbh
I was ten years old when this commercial came out thanks for the memories!!!!!
Just as brain dead today
have you ever felt an ounce of whimsy in your lifespan? be honest
Bellos recuerdos
Back when the whole world spoke English 🥲
Shacker Cola by Gallagher brothers hahahaha.
Noel Gallagher do Oasis curtiu essa publicação! ha ha ha
Coca Shakermaker hahahahaha.
Peggy get me some ice 🧊
Memories of the 60s and 70s
Assembled young people from all over the world to exploit them for profit.
不可思议，今天看来依然让人振奋，nice job!
Need to continue to share this around the world. I don’t care if it’s Coke, Pepsi or a bottle of aspirin. It’s the concept. Love fellow man love your neighbor. Too much strive in this world.
Down with globalism.
Advertising is based on one thing: happiness.
people not staring at a screen or laughing cuz a coke spilt the rapeal thing coke is mmmm
im getting my coke now
I was born in the wrong decade
This commercial ruined my life!