Bri Leever
Bri Leever
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A High Impact Brand Community that Isn’t Sale-sy
If you’ve followed the evolution of this series, you’ll quickly find that over the last year I’ve been drawn more and more towards membership communities. This is because membership communities are almost always setting the pace for unique experiences. But I couldn’t say no to dissecting what is one of the most enticing and engaging brand communities I’ve come across - the Talkbase Friends Community!
Look no further for a genuinely refreshing branding community that feels authentic with incredibly unique experiences facilitated there. Join me, Tim, and Jenny as we dissect a best-in-class brand community - what they do so well and a few suggestions for how they can make it even better.
JOIN COMMUNITY
talkbase.io/community
CONNECT WITH BRI
Bri Leever // Brand Community Strategist at Ember
www.linkedin.com/in/briannaleever/
CONNECT WITH JENNY
Jenny Weigle // Community Strategist at Jenny.community
www.linkedin.com/in/jennyweigle/
CONNECT WITH TIM
Tim McDonald // Community Engagement Strategist
www.linkedin.com/in/timamcdonald/
NOMINATE A COMMUNITY
Want to see a community member experience dissected or the founder interviewed on a future episode? Nominate them here: 1qicyflwt3p.typeform.com/to/Y0od1985
zhlédnutí: 57

Video

Explore the Lifebook Community, Hosted on Mighty Networks
zhlĂ©dnutĂ­ 93Pƙed 2 měsĂ­ci
On this episode we explore the Lifebook Membership community hosted on Mighty Networks. This content-centric community has a ton of great learning material for their members, but they also have a massive opportunity to connect those members to each other through conversation online. Join Bri, Noele, and Tammy as they do a deep dive into the design of this community and some of the functionality...
A Close Look at Rosieland’s Fabulous Community Ecosystem
zhlĂ©dnutĂ­ 81Pƙed 2 měsĂ­ci
Our favorite community empire: Rosieland! In this episode we take a look at Rosieland’s recent migration over to the new community platform, Superwave as well as the greater ecosystem of the Rosieland community. I’m joined by Max Pete, longtime member and collaborator with Rosieland. Some of my favorite moments of this episode include exploring the new home, sharing our personal experience in t...
The Community Experience in Co-working App-Groove
zhlĂ©dnutĂ­ 51Pƙed 3 měsĂ­ci
Join us for a dissection of the member experience in Groove - a fabulous co-working app for creators and solopreneurs around the world. In this episode we work through the experience as it is, what’s coming next, and give some feedback on what could make it even better. ABOUT THE HOST I'm Bri Leever đŸ‘‹đŸŒ I’m a Community Strategist who help brands and creators build and launch thriving online comm...
Barbie Global Community
zhlĂ©dnutĂ­ 33Pƙed 3 měsĂ­ci
While the creators of Barbie movie created the biggest, pinkest marketing tidal wave the world has ever seen, we found their ability to leverage the existing Barbie community is sorely lacking. We dissect their community’s overlap with the Barbie movie, what they could have done differently, and much more on this episode of Community Dissection! ABOUT THE HOST I'm Bri Leever đŸ‘‹đŸŒ a Community Stra...
The Best Community Centered Product: Groove
zhlĂ©dnutĂ­ 83Pƙed 3 měsĂ­ci
Join me as I interview Taylor Harrington to dissect the evolution and strategy behind one of the best examples of community-centered product I’ve ever seen. Groove is a coworking app where creators and entrepreneurs find a community for support and accountability while completing focused work in 50-minute “Grooves.” Since the community is made up of all members and users, Taylor and her team ha...
When a Newsletter Becomes a Community: A Study of Lenny’s Community
zhlĂ©dnutĂ­ 170Pƙed 4 měsĂ­ci
When my friend Laure posted about Lenny’s Community and their growing involvement in the space, I knew I had to dissect it and Laure needed to be on the episode! How in the world can a Slack community with several thousand members facilitate a welcoming experience where members don’t immediately fall through the cracks? We take a look in this episode of Community Dissection! ABOUT THE HOST I'm ...
A World-class Example of a Cohort-based Community: The Community Community hosted on Slack
zhlĂ©dnutĂ­ 162Pƙed 4 měsĂ­ci
Join me as I interview Nikki and Jocelyn to dissect the evolution of their community of practice for Senior Community Professionals: The Community Community. You’ll hear the intention behind the design and how the design has evolved over time based on member feedback. We talked a lot about creating safety in your community and Jocelyn and Nikki shared some really thoughtful design choices that ...
A Review of Guild’s Platform and Professional Community Leaders Group
zhlĂ©dnutĂ­ 81Pƙed 5 měsĂ­ci
Join Tim and me (Bri) as we explore the community for Professional Community Leaders, hosted on the Community Platform Guild by the Founder, Ashley Friedlein. Throughout this episode we talk about not only the design of the community itself, but the new member experience in the platform. Unlike many community platforms, Guild’s design lends itself not only to community features, but to a powerf...
A Dissection of the Tech Ladies Vibrant Free and Paid Community Model
zhlĂ©dnutĂ­ 133Pƙed 7 měsĂ­ci
In this episode we dissect one of the best examples I’ve ever come across of a community that integrates a job board and hiring network. Join Rynn, Margaux, and myself (Bri) as we dissect the new member experience in the Tech Ladies Community. This amazing community of practice has a free version (which we dissect here) as well as a paid, founding membership with access to an additional private...
A Review of the WIBT Community hosted on Kajabi
zhlĂ©dnutĂ­ 41Pƙed 8 měsĂ­ci
We heard great things about the Women in Blockchain Talks Community, hosted on the Kajabi Community platform and I had to take a look for myself! While it’s clear they have some awesome programs in the works, the online user experience could use some love to reflect the amazing work this community is doing. Join us for another episode where we dissect the member experience upon joining the Wome...
How This Community Got Insanely Engaged - Interview with Erin Halper CEO of The Upside on Circle
zhlĂ©dnutĂ­ 366Pƙed 8 měsĂ­ci
In one of my favorite conversations to date, we dissect the evolution of The Upside Community, led by Erin Halper. After four years of iterating on the programs and fine-tuning her community ecosystem, Erin and her team continue to deliver a phenomenal experience in the Upside community AND build a culture of support and connection for all members. Find out how in this episode of Community Diss...
A Tour of the RecoVERY Community,Hosted on Circle
zhlĂ©dnutĂ­ 227Pƙed 9 měsĂ­ci
I had the pleasure of partnering with Very Health to create a community for their patients overcoming eating disorders and disordered eating patterns as well as a space for patient supporters to get support themselves. Get an overview of the community and a tour of the design we built in Circle!
How Be the Bridge Uses a FB Group to Foster Communal DEIB Learning
zhlĂ©dnutĂ­ 55Pƙed 9 měsĂ­ci
I first joined this community back in 2019 when I was seeking tools to grow in our collective DEIB journey as a community. I was recommended to Latasha Morrison’s work at Be the Bridge and I joined the FB Group. Years later, I’m circling back to dissect HOW exactly this community thrives (and in a FB Group of all places!). Join Margaux and I as we get a snapshot of the boundaries and structures...
Ember Youtube Channel: Community Dissections, Platforms, and Tips
zhlĂ©dnutĂ­ 194Pƙed 9 měsĂ­ci
Ember CZcams Channel: Community Dissections, Platforms, and Tips
PORCH: A Behind-the-Scenes look at this Best-in-Class Community Hosted on Slack and DISCO
zhlĂ©dnutĂ­ 126Pƙed 9 měsĂ­ci
PORCH: A Behind-the-Scenes look at this Best-in-Class Community Hosted on Slack and DISCO
A Tour of Ministry of Testing’s Awesome Community of Practice Hosted on Discourse
zhlĂ©dnutĂ­ 116Pƙed 10 měsĂ­ci
A Tour of Ministry of Testing’s Awesome Community of Practice Hosted on Discourse
From Feeding an Audience to Fostering Community: Ness Labs SUPER Engaging Community
zhlĂ©dnutĂ­ 127Pƙed 10 měsĂ­ci
From Feeding an Audience to Fostering Community: Ness Labs SUPER Engaging Community
Compare Building a Community in Circle, Heartbeat, and Mighty Networks: A Live Example
zhlĂ©dnutĂ­ 859Pƙed 11 měsĂ­ci
Compare Building a Community in Circle, Heartbeat, and Mighty Networks: A Live Example
A Tour of Heartbeat’s Amazing Customer Community
zhlĂ©dnutĂ­ 232Pƙed rokem
A Tour of Heartbeat’s Amazing Customer Community
A Dissection of Hubspot’s World Class Customer Community Hosted on Khoros
zhlĂ©dnutĂ­ 59Pƙed rokem
A Dissection of Hubspot’s World Class Customer Community Hosted on Khoros
How Pinterest Supports Creators through Community Hosted on Khoros
zhlĂ©dnutĂ­ 40Pƙed rokem
How Pinterest Supports Creators through Community Hosted on Khoros
How Pandora Supports Artists in their Community Hosted on Khoros
zhlĂ©dnutĂ­ 57Pƙed rokem
How Pandora Supports Artists in their Community Hosted on Khoros
Lululemon’s Robust, but Confusing Community
zhlĂ©dnutĂ­ 78Pƙed rokem
Lululemon’s Robust, but Confusing Community
The Difference Between Heartbeat and MeltingSpot
zhlĂ©dnutĂ­ 170Pƙed rokem
The Difference Between Heartbeat and MeltingSpot
Upwork’s Phenomenal Community of Freelancers: Community Dissection Hosted on Khoros
zhlĂ©dnutĂ­ 53Pƙed rokem
Upwork’s Phenomenal Community of Freelancers: Community Dissection Hosted on Khoros
Why I Build Community in Heartbeat Instead of Mighty Networks
zhlĂ©dnutĂ­ 851Pƙed rokem
Why I Build Community in Heartbeat Instead of Mighty Networks
How does billion dollar company, Loom, use community?
zhlĂ©dnutĂ­ 77Pƙed rokem
How does billion dollar company, Loom, use community?
Dissecting Etsy’s Multi-million Member Community Hosted on Khoros
zhlĂ©dnutĂ­ 38Pƙed rokem
Dissecting Etsy’s Multi-million Member Community Hosted on Khoros
How Community Club Creates Massive Value for their Members Hosted on Slack
zhlĂ©dnutĂ­ 94Pƙed rokem
How Community Club Creates Massive Value for their Members Hosted on Slack

Komentáƙe

  • @artofdao
    @artofdao Pƙed 26 dny

    Would you say it’s a full LMS like tutorlms on Wordpress ?

    • @emberconsulting
      @emberconsulting Pƙed 22 dny

      I'm not familiar with tutorlms on wordpress. I would still categorize Heartbeat as a community platform, not an LMS, but their courses feature is really robust and I think it combines the best bits of course features with community features.

  • @artofdao
    @artofdao Pƙed 28 dny

    hey how about doing lms courses on heartbeat app.. uploading pre recorded content and pdfs as a course and how good is the security of locking the content from copying. does it has a LMS integrated like circle ?

    • @emberconsulting
      @emberconsulting Pƙed 22 dny

      It does, Heartbeat has a courses feature and I think it works great. For security, people can only see your community if they join and even then you can determine who sees what. I guess technically any time you have a course someone could steal the content and repurpose it manually, but they wouldn't be able to steal your videos or anything you don't give them access to. Does that help?

  • @CaitlinMaltbie
    @CaitlinMaltbie Pƙed měsĂ­cem

    Love this format!

  • @InspiringBusiness-MarkBullock
    @InspiringBusiness-MarkBullock Pƙed měsĂ­cem

    Thank you Bri & Erin! I actually have a community based on Small Group Cohorts (didn't have a label for it before this) - and I'm working on (with the members) the next iteration as although it's transformational for the members, it's small number of members, and those members and their impact on the world deserves to be much bigger. Funny thing is, I had no idea how to build a community when we started it 5 years ago, so it essentially happened by accident. We just focused on what the members wanted and needed. Now for the next phase I'm deep diving into every resource I can find on what it takes to build a thriving & growing community. This interview was invaluable for me, and reinforces what others have tried to talk me out of what I know to be true - a community business is a business of the heart - not a fast track to easy money😉

    • @emberconsulting
      @emberconsulting Pƙed měsĂ­cem

      Thanks so much for sharing, Mark! I hear a lot of "by accident" from many community builders, it's a very natural and organic evolution when you focus on what people need :) I'm so glad the interview was valuable to you - you might also check out the Rosieland community episode (they moved platforms, but it's still a great snapshot into a community for community people).

  • @DavidCutler
    @DavidCutler Pƙed měsĂ­cem

    I am very impressed with the feeling of trust and curiosity you inspire

  • @ruthegon2323
    @ruthegon2323 Pƙed měsĂ­cem

    Hello Bri, thank you so much for the video. Do members have to access their community on the internet browser or does heartbeat offer an app to users?

    • @Brileever
      @Brileever Pƙed měsĂ­cem

      thanks for asking! Heartbeat has a mobile app (for ios and android) and they also have a desktop app, too :)

  • @Tisha.SaludIntegrativa
    @Tisha.SaludIntegrativa Pƙed 2 měsĂ­ci

    Good info, thanks!

  • @megcrumbine167
    @megcrumbine167 Pƙed 3 měsĂ­ci

    Fantastic interview. You are a greater interviewer and I'm now obsessed with The Upside! Thanks Bri.

    • @emberconsulting
      @emberconsulting Pƙed 3 měsĂ­ci

      I'm so glad it was helpful! They run a fabulous community :)

  • @Clevermatter
    @Clevermatter Pƙed 3 měsĂ­ci

    Hi, Any idea if heartbeat will implement skool like gamification features?

    • @emberconsulting
      @emberconsulting Pƙed 3 měsĂ­ci

      It's definitely highly requested with 570 upvotes on their canny board: feedback.heartbeat.chat/search?search=gamification but I predict they won't be prioritizing this for a while as an essential feature

  • @mopsca
    @mopsca Pƙed 3 měsĂ­ci

    How much must he pay for that Slack? Slack is $7/user/month. Does he get a discount somehow?

    • @mopsca
      @mopsca Pƙed 3 měsĂ­ci

      You said he has a special relationship with Slack to get the premium features free...damn. Slack is not maid for communities, but Discord is not something professionals want to use since they're in Slack all day.

    • @emberconsulting
      @emberconsulting Pƙed 3 měsĂ­ci

      that's a really fabulous question, you know, I'm not sure, but the math just doesn't add up there as a good investment if they're paying $7 per month per user.

    • @mopsca
      @mopsca Pƙed 3 měsĂ­ci

      @@emberconsulting I think in the video Laure says he has a special deal with Slack to get it for free. Possibly because he was an early adopter of them for building community.

    • @emberconsulting
      @emberconsulting Pƙed 3 měsĂ­ci

      @@mopsca oh that's right. And makes a lot more sense.

  • @righttoexplain
    @righttoexplain Pƙed 3 měsĂ­ci

    Are you still using heartbeat today Bri? If so, what are your thoughts on it now? đŸ€—

    • @emberconsulting
      @emberconsulting Pƙed 3 měsĂ­ci

      Great question - I am using Heartbeat today (just launched my new community on it last month). They've made some great additions like more native email functionality and I really like their workflows as well. I've had several clients move off of Mighty Networks who I've worked with recently (usually they will build in Circle or Heartbeat instead), so happy to share any more insights if it's helpful!

  • @johnny_belmont
    @johnny_belmont Pƙed 4 měsĂ­ci

    Great video, Bri, thanks. If I subscribe to Heartbeat, would I still need to pay for Zoom, or would I be able to run meetings directly from the platform?

    • @emberconsulting
      @emberconsulting Pƙed 4 měsĂ­ci

      My recommendation is to still pay for zoom. Heartbeat integrates seemlessley with zoom and since your members are likely familiar with zoom, I would ease them into a native video experience on Heartbeat only after they are used to the platform. (And you've tested it, it can be a bit buggy!)

    • @johnny_belmont
      @johnny_belmont Pƙed 3 měsĂ­ci

      thanks!@@emberconsulting

  • @saivasam1
    @saivasam1 Pƙed 4 měsĂ­ci

    "It's a total mind shift from feeding an audience to fostering a community.” -Bri Leever 💡

  • @saivasam1
    @saivasam1 Pƙed 5 měsĂ­ci

    First video of yours that I've consumed and it's an awesome one! Thanks for sharing this conversation!

  • @OnlineTherapistGroup
    @OnlineTherapistGroup Pƙed 5 měsĂ­ci

    I'm going over the blog where you give the comparison of each. I'm a little confused by this section (will copy/paste). When you say "no broadcasting" but then yes to "video room"...what is the difference? "❌ No broadcasting ✅ Live rooms (can have just a voice room or a video room) on all plans Heartbeat has a video conferencing tool. (Multiple people on a video call):

    • @emberconsulting
      @emberconsulting Pƙed 4 měsĂ­ci

      Broadcasting I consider to be a feature where one speaker is being broadcasted to an audience, but you can't see other people's videos. Like a LinkedIn live or FB Live. Video rooms are where you and others join live on video.

  • @sandramlewin1091
    @sandramlewin1091 Pƙed 5 měsĂ­ci

    You are doing amazing things 🙌 congratulations 🎉

  • @justinorodriguez
    @justinorodriguez Pƙed 6 měsĂ­ci

    Started this video a while back and just rewatched to the end. I had no idea you built the hearth! I’m big on heartbeat and am about to begin building my own community there. Your insights are a valuable resource! Many thanks.

    • @emberconsulting
      @emberconsulting Pƙed 6 měsĂ­ci

      Oh thank you for the kind words! That's so awesome to hear you love Heartbeat - and excited for your new community build! If you're keen, I'm launching my own experience for those getting their community off the ground with their new communities. It starts March 20, but happy to send you more info!

  • @alexkakoyiannis9346
    @alexkakoyiannis9346 Pƙed 6 měsĂ­ci

    Where does Mighty Networks fit in?

  • @feelgoodrightnow
    @feelgoodrightnow Pƙed 7 měsĂ­ci

    Thank you! Super helpful! very clear!!! could you talk about Scool too? seems a lot of content creators using it

  • @amywestbrook5693
    @amywestbrook5693 Pƙed 8 měsĂ­ci

    I am launching a community soon and this had a lot of great tips! Thanks. Love the idea of dissecting communities.

    • @emberconsulting
      @emberconsulting Pƙed 8 měsĂ­ci

      Thank you! I'm so glad it was helpful - there's great nuggets of wisdom in each one, I hope you'll find more that speak to what you're building :)

  • @carsv.2501
    @carsv.2501 Pƙed 8 měsĂ­ci

    Great video. How much is the app on heartbeat?

    • @emberconsulting
      @emberconsulting Pƙed 8 měsĂ­ci

      Thanks for the kind words! To build a community on Heartbeat, they have different pricing options here (ranges from $40 per month to $333 per month when billed annually: www.heartbeat.chat/?via=bri They also have a black Friday deal running November 20, 2023 - Nov 27, 2023 where you can get Heartbeat Black Friday Bundle: 50% off first 3 months + Free 1-on-1 onboarding session + MORE! www.heartbeat.chat/black-friday?via=bri The app itself is free for a member to download and use once your community is up and running

  • @walshhaddock7255
    @walshhaddock7255 Pƙed 8 měsĂ­ci

    👍 'promosm'

  • @DruShockley
    @DruShockley Pƙed 9 měsĂ­ci

    Yes, the discover feature is confusing. It can work well as the first tab in a space, but it lacks a way to better greet the user and help guide them through the UX. As for onboarding, MN's Welcome Checklist is interesting but still seems lacking. I'm fully onboard with MN for my communities and those I will launch and maintain for clients. Still, MN's community has failed to fully engage me.

    • @emberconsulting
      @emberconsulting Pƙed 9 měsĂ­ci

      Thanks for the feedback, Dru! I'm glad it's been a good platform for you - I know I nit pick a little bit on things, but overall I'm glad your community is having a good experience there! There's definitely ways to use the layout to your advantage.

  • @DruShockley
    @DruShockley Pƙed 9 měsĂ­ci

    Bri, I so appreciate your perspective. MN may better suited to new communities. I appreciate your perspective on Circle and Heartbeat. Those two seem to be community-first platforms like MN is. Thank you for the note on how MN used to be insufferable. MN may fully facilitate full menu build out in the left sidebar. Allowing for a page (feature) within a space is essential for creating an explainer and intro for the space. Please let me know if you have compared platforms for mobile/app. MN seems to do a good job for that. Oversimplification on desktop may contribute to the ease in mobile. I need to watch your video at regular speed to see if you were accidentally clicking on manage and that is why you ended up in unexpected places.

    • @emberconsulting
      @emberconsulting Pƙed 9 měsĂ­ci

      Haha, happy to help! Definitely having that page feature is a huge bonus. I do like the customizability of it! I haven't yet compared their mobile/app, but that would be a great follow up to this :)

  • @Oraclestarsong
    @Oraclestarsong Pƙed 10 měsĂ­ci

    This is such a helpful review- thank you.

  • @justinorodriguez
    @justinorodriguez Pƙed 10 měsĂ­ci

    Love your content! What platform is nesslabs using for their community? EDIT: Never mind you just said circle!

    • @emberconsulting
      @emberconsulting Pƙed 10 měsĂ­ci

      thanks so much! Haha, you nailed it - this one is built in Circle.so

    • @emberconsulting
      @emberconsulting Pƙed 10 měsĂ­ci

      this reminds me to add my affiliate link for Circle!

  • @MightyNetworks
    @MightyNetworks Pƙed 10 měsĂ­ci

    Hi Bri! We actually did overhaul our navigation in December of 2022 - you can have it be as simple as you'd like (your whole community could be chat, if you want, for example) or you can have a feed (as you mention). Events, livestreaming, courses - you can add as little or as much as you like. We also offer unlimited Spaces, Hosts, and members and don't charge additionally for those unlike some of the other platforms you mention :) - would love it if you took a fresh look at what we offer! Let us know if you have qs we can answer. Thanks for the accessibility shout out!

    • @emberconsulting
      @emberconsulting Pƙed 10 měsĂ­ci

      Hey Mighty Team! Thanks so much for your comment and you are completely right - I did this video awhile back and need to do an update with your new spaces re-design. I really appreciate the redesign, by the way, it helped a ton with the user experience! I updated the change in another video, but need to do it for my 1:1 comparisons. Thank you for the note!

    • @rationalityrules111
      @rationalityrules111 Pƙed 10 měsĂ­ci

      The fact that MN went to the comment section of a small youtube channel to update them about how they have improved their platform is absolute fire for me. I am sold! Good job MN!

  • @drjeannette
    @drjeannette Pƙed 11 měsĂ­ci

    The Discovery Feed in Mighty Networks has a CZcams Video thumbnail feel to me. That is probably a good thing if the community you are attracting is a regular CZcams user. Thank you for sharing your thought process as you compared the platforms. It is helping to inform my decision. It's hard because each platform has unique features that can make a difference.

    • @emberconsulting
      @emberconsulting Pƙed 10 měsĂ­ci

      It is a tough decision, but I'm glad this helped give you a taste of each! And that's was a great callout - Mighty Networks has certainly been known to be the most accessible visually in the past. They really stayed away from a straight text format which made them really appealing visually.

  • @remembertobe-effortlessly
    @remembertobe-effortlessly Pƙed 11 měsĂ­ci

    Hi Bri: My main reason for leaving Thinkific is they have almost unusable communities, and I didn't want to have my course students have to connect to yet another platform for community I checked out both Circle and MN. Keep in mind I have 2 courses and need to have a very easy to use course platform. I found Circle to be almost unusable in terms of courses, and MN to be very easy and accessible. What I've heard from you so far in terms of superiority of circle or Heartbeat is in terms of live events. I haven't heard anything specific MN is lacking in terms of course communities. Am I missing something?

    • @emberconsulting
      @emberconsulting Pƙed 11 měsĂ­ci

      That's a great question, thank you for reaching out! I'm actually doing a refresh on this soon and that's really great feedback to incorporate a closer look at the course features in each of the platforms. I do believe that mighty networks has more robust features for their courses than Circle or Heartbeat, but want to go into more detail on my next video!

    • @remembertobe-effortlessly
      @remembertobe-effortlessly Pƙed 11 měsĂ­ci

      @@emberconsulting Thanks Bri, I've already gone ahead and paid for the 1 year Business plan over at MN. One other thing for folks to think about - the single most frequent statement I hear most often about Circle vs MN is that the Circle interface is simple and easy to understand. I think this is perhaps a bit of a mistake. The first community I joined on MN has over 800 people, has been around for 5 years and most of the members are VERY prolific writers. Their interface is quite complex and hard to learn. On the other hand, I've visited other MN communities who have very consciously chosen to make incredibly simple interfaces. So I don't think it's about MN itself but about how one chooses to arrange it. Finally, I think you said it, and I've heard several others (even MN supporters) say it - when whoever reads this gets down to making a decision, don't think so much in terms of "better" or "worse" but "what works better for the purpose I have in mind?"

  • @lordwillin22
    @lordwillin22 Pƙed rokem

    Hello Bri. I’ve enjoyed a few of your Dissection videos today. I’d love to hear your thoughts on my specific situation! First off, our community requirements are inclusive of a app. We need an app solution with good community features, along with course and livestream capabilities. Do you have good recommendations for us to look at?

    • @emberconsulting
      @emberconsulting Pƙed 11 měsĂ­ci

      Hi there! Thanks for reaching out and apologies for the delay, this one escaped me. I know Circle just published Circle plus, which allows for a whitelabel app, they could be a good solution for you!

  • @oalanicolas
    @oalanicolas Pƙed rokem

    Thanks for the video. I want to study and enhance my community. Can you suggest any courses or programs for me?

    • @emberconsulting
      @emberconsulting Pƙed rokem

      Apologies - I thought I responded to this! A couple places to go: I have a lot of free resources on my blog here: www.emberconsulting.co/blog Tatiana has a fabulous course for creating a community here: businessofcommunity.co/ Rosieland is an excellent place to get great community resources: rosie.land/ And I also recommend community club to connect with other community people: www.community.club/

  • @jeremieg21
    @jeremieg21 Pƙed rokem

    I had such a fun time chatting with you both!

  • @taliabasma6120
    @taliabasma6120 Pƙed rokem

    A common theme with these dissections is that "community" and "ambassador"/"referral credit" flows are often used interchangeably on the brand sites.

    • @emberconsulting
      @emberconsulting Pƙed rokem

      That's an excellent call-out. So much of the community industry is still being defined and clarified, but the sooner we can get aligned on terms, the sooner we will all have a much easier time!

  • @jamiejohnston5629
    @jamiejohnston5629 Pƙed rokem

    Hey, just wanted to drop in and say hi. Thanks for all the nice comments about our Community, and the feedback and ideas you had. Very interesting to hear. Integrating community with the rest of Spotify is the overarching longer-term strategy for sure, and depending how that progresses, there's also the consideration of doing more with the Spotify APIs to bring more user information in from Spotify to the members' profiles. For now, the main use cases we continue to optimise against are Help & Support and Product Ideation, with our Superuser program underpinning things - The Spotify Stars. We are in regular discussions about Artist/Creator community... watch this space.

    • @emberconsulting
      @emberconsulting Pƙed rokem

      Thanks so much for your response and I'm glad that some of what we discussed resonated with your long term strategy. If you ever want us to circle back and do another dissection after some more evolutions, don't hesitate to reach out!

  • @ogreenius
    @ogreenius Pƙed rokem

    Great review! I think you called out a lot of really important points, both pro and con. The closing thoughts from Derrick particularly echo my own feelings about the Spotify community though, which is that it's great as a baseline, the fundamentals are pretty well done (although as a more advanced community user I feel a bit stifled by the lack of real category "list" views!). But I actually see it as a *massive* , massive missed opportunity to build community *around the music and artists* . And it makes me wonder if there is any general value in assessing communities on the basis of how much they capitalize on their opportunity *for* community (or perhaps "integration" as an optional metric), when you do these reviews. As an example, with your previous Notion review, although it could be convenient to have an official Notion community integrated into Notion itself, there really is not a large amount of *added* value from doing so, in my view. There is no broader cultural behavior of people talking about PKM and note-taking in a way that is immediately contextual in the app. It doesn't *need* to be connected to and integrated with the actions you're doing *in* the app itself. In other words community activities are not as intrinsically linked with the core service's value and functionality. Whereas in Spotify's case the idea of e.g. talking *about* the song or album or artist or playlist or genre you're listening to *while you're listening* is both hugely appealing (at least to some/many), and has a long history in culture more broadly (outside of the app context 😄). Sharing and talking about music is very much a thing people normally do, so it makes a lot lot of sense for community to be as tightly integrated as possible into the actual music listening experience. If you're not familiar with how SoundCloud does it, check that out, you can actually comment on *moments* in a song, which is really cool (though admittedly maybe overkill). Anyway, I realize it may be asking a lot of the dev team, but at the same time I think community is kind of a fundamental and important part *of* music, so it *should* (in my view) be considered a core part of what they're doing. That has not been the case to-date, and they've been doing this for 15+ years, so they've had plenty of time to add it and get it right. The lack of things that newer players like Apple Music do, such as album notes (and the fact that artist bios are crammed at the very bottom of an artist's screen) makes me feel this is an issue of internal values and priorities rather than a technical one. I also want to note that they do have a great community team, but there are disadvantages to community being (apparently) handled largely by a dedicated and separate team, at least in the case of the feature requests and communication around that. The problems are similar to your dedicated tech support departments that actually have little/no contact with development. You're right that they *appear* to give a lot of good status updates, etc. but if you actually look at the idea-to-implementation times, the consistency around whether ideas are "under consideration" (a status they talk about in their FAQ for the ideas section but that I can't seem to actually search based on) or Closed, and whether they actually get implemented and when, and the number of votes for an idea vs. whether it gets implemented, what I think you actually see is a disconnect between the *apparent* level of transparency, and the *reality* of what gets implemented and when. community.spotify.com/t5/Implemented-Ideas/idb-p/ideas_implemented/tab/most-recent The idea-to-implementation time there seems to be an average of 3-5 years! And the most recent feature to be implemented with more than 5000 votes is in *2019*, and *all* the rest are 2018 or before! community.spotify.com/t5/Implemented-Ideas/idb-p/ideas_implemented/tab/most-kudoed Meanwhile there are tons of ideas with way more votes that *haven't been closed yet*: community.spotify.com/t5/Live-Ideas/idb-p/ideas_live/tab/most-kudoed Now, having worked in software development I know that user interest doesn't = a good idea, or something that will be implemented. That's not my concern here. What I'm trying to point out is that if an idea is popular and the devs are open to implementing it, it should be implemented in a reasonable time frame, or the longer time frame should be clearly communicated. If an idea is popular but *isn't* likely to be implemented, it should either be Closed (a status and process they have procedure and rules for), or it should be clearly communicated that it's unlikely to come any time soon. Now *some* of the ideas in most-kudoed do seem to have a reasonable "Not right now" status. Hooray! But then you have 2FA, a super important-seeming thing, last updated by the community team with "under consideration" in... *2018*!? community.spotify.com/t5/Live-Ideas/Security-2-Factor-Authentication/idi-p/1017889 And that's just one example I found in 30 seconds by looking at their top un-implemented ideas. So there really appears to me to be more of a veneer of transparency to me, unfortunately. And I know exactly how that can often happen when a very well-meaning community or support team wants to reassure people and be a good communicator, but isn't getting good answers from dev, for example. But is it better to have no transparency, or a *false* sense of transparency? Sorry for the super long comment. I'm kinda wordy. 😅

    • @emberconsulting
      @emberconsulting Pƙed rokem

      Thank you so much for your thoughtful reply here @ogreenius, I wanted to sit with it (this is Bri, btw). I think you present a really thoughtful argument around the transparency of the product side of their community. I also love how you dug in deeper to the major miss of not leveraging a community strategy between artists and their communities as well. These micro communities are often where real connection and passion begins and I agree that while it would be a major project, it would be a worthy pursuit. Your comment was very thoughtful, if you would ever want to be a guest on the show, please shoot me a note on LinkedIn, would love to invite you to dissect a community that is intriguing to you :)

  • @steinzbolzen
    @steinzbolzen Pƙed rokem

    Hi Bri, nice format! If you don't mind I have some feedback for the video. It would be nice to see everybody who is participating in the video right from the get-go. Also, I guess it's intentional that you go in almost "blind"? Sorry to say that, but this didn't help the episode (imo that may work better stream-style format on twitch or youtube). I think that's mainly because the notion community was so disjointed but I think it wouldn't hurt to not go in blind, have high-/lowlights you want to focus on and see if the guests agree/disagree or add new things. That may also help with structuring the video a little bit better. I'm looking for quality community management videos and think this format really has great potential. So please don't be discouraged by my comment. Wish you all the best for the upcoming episodes!

    • @emberconsulting
      @emberconsulting Pƙed rokem

      Oh thank you for this really thoughtful comment! Bri here :) I couldn't agree more - this was our very first go, but we learned a lot and your feedback is exactly in line with some of my takeaways. I think in the future I'll do much more prep to guide our tour through the community as well as making sure we can see all of the faces on zoom. I'm also looking forward to having different community professionals on different episodes as well. Thanks again and I appreciate the feedback!

    • @steinzbolzen
      @steinzbolzen Pƙed rokem

      @@emberconsulting I like the idea to have regular CMs and "visiting" CMs there. Just be careful not to have 2 many. I think even 2 regular CMs and 1 visiting CM is enough (that's of course also dependent on the lenght of your video). Thanks for responding! I'll see how things will change (subbed). ;)

    • @emberconsulting
      @emberconsulting Pƙed rokem

      @@steinzbolzen couldn't agree more!

  • @ogreenius
    @ogreenius Pƙed rokem

    I totally agree with all your feedback! And this has confused me continuously as I have watched Notion's ongoing rise. Notion has been applauded for their community approach, yet I find it highly fragmented and confusing. But somehow... *it's working* . So what the heck is going on? Why is this working? What can we learn from this? If there was anything missing from your review, it's getting at those answers, or at least discussing why it seems successful despite the obvious apparent flaws you identified. I grant it's a hard question to answer though. My take is that Notion's "community" is *entirely* community-driven, community-built. The only official "community" channel is Twitter, as far as I know. And I think quite honestly they just lucked out to benefit from a lot of user enthusiasm, with Notion being one of the earliest and most social media-friendly of the "no code" tools, and the vacuum left by Notion themselves *not* providing community was luckily filled by user enthusiasm. But I don't think it's necessarily a strategy you can rely on or recommend, necessarily. There is something to be said for "supporting" the users in doing community around your product, of course. But not having something official feels like a big liability and even if it's not a problem for Notion now, it could easily become one in the future. They are riding a wave of user enthusiasm, but without control of *any* of their community spaces (and now they might be about to lose the *one* they do have control over, Twitter! 😅), they can't rely on that forever to keep growing and improving things. So I think it's quite short-sighted what they're doing, even though it has admittedly been working for them for several years now. It's always a bit challenging to level all this criticism at something that *seems* to be working well, and is clearly "successful" in the sense of user numbers, etc. But an interesting aspect of the scattered nature of their community channels (essentially all unofficial) is that it's nearly impossible for anyone, even Notion themselves, to know how *healthy* the communities are. You can say there are a lot of different ones, you can get a rough idea of user numbers within each and in total, but being spread across so many platforms, so many tools, and not having admin control of any of them, how does Notion even know how well their communities are functioning? Let alone any of us? Again, I think they're running on good fortune, not community savvy. For a look at what I would argue is a much more skillfully but still organically developed community around a similar tool, check out Obsidian. Company-led Discord, Discourse (forum), and moderated Reddit, among many other spaces. They are not exclusive of a multitude of smaller community spaces like Notion has (there are certainly many of those), but they have some of the most vibrant (and friendly and helpful!) *official* community spaces I've seen. Setting aside the functions of both tools entirely, I think they are a really interesting contrast in community approaches, and I'd be very curious to hear your thoughts on the Obsidian onboarding and community experience.

    • @emberconsulting
      @emberconsulting Pƙed rokem

      Oshyan these are incredible thoughts here, thank you for sharing and I want to highlight a couple that I really liked: "But I don't think it's necessarily a strategy you can rely on or recommend, necessarily." "how does Notion even know how well their communities are functioning?" And going off of your thoughts, one of the best things about community is you have a direct line to the distinct issues that users are encountering with your product, but there doesn't appear to be much of a direct line from these communities to the product, so I can't imagine that they are benefiting from the product feedback loops that a community-led approach brings with it. I think you're right that we need to do a follow up on exactly what you mentioned - is this actually "working?" How and why? I wonder if someone from the notion community team would even be willing to sit down with us so we can understand some of the back end. And thank you for the recommendation to look into Obsidian! I've added it to the list to check out soon :) Stay tuned! - Bri

    • @ogreenius
      @ogreenius Pƙed rokem

      ​@@emberconsulting Yes, "I can't imagine that they are benefiting from the product feedback loops that a community-led approach brings with it." My impression at this point is they get *some* benefit, but it's confined largely to interaction on Twitter, where their actual team seems most active. So many of their community members are not on Twitter though, or just not interacting with them there. Not to mention it's a bad format for many kinds of feature requests, or deeper discussions on use cases, etc. They do a lot of more direct work with e.g. Notion Consultants and the like, so they do get some of that via those people (e.g. "A lot of my clients run into problem X, so I think you should do Y"), but I definitely feel like their feedback loops are rather constrained. I also think they particularly lose out on the kinds of rich, forward-thinking discussion that you'll see in e.g. Obsidian's forum and Discord, or - for another example - ClickUp's very active and insightful Canny boards: clickup.canny.io/

    • @DanielleMavealxo
      @DanielleMavealxo Pƙed rokem

      My 2 cents: Autonomy is such a HUGE motivator, and something I think can be easily missed when building strategies. The Notion community has such autonomy, and that allows for creativity, excitement, energy, but also, yes, some chaos :)

    • @ogreenius
      @ogreenius Pƙed rokem

      @@DanielleMavealxo That's a very good point! I do think a better balance could be struck though. There is a spectrum of autonomy from hard owner control (e.g. community only available in-app, even pursuing independent communities with legal action) to total, unsupported autonomy. Notion at least *supports* these independent communities, but I don't think there is anything opposed to that idea in them also having an official community of some kind. Autonomy matters most for enthusiasts, I think. Whereas for the average person (one of their *millions* of users), most probably just want to know the *best* place to go for accurate, current info and discussion. Not having such a place *at all* still feels like a real oversight to me.