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WeFirstTV
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Registrace 13. 09. 2010
We First is a strategic consultancy that empowers businesses to put “we” first. Our passionate team partners with brands to build purpose-led movements that scale impact, shape culture and serve the planet.
Simon Mainwaring REEL–Long Form
Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First & Lead With We: He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands.
zhlédnutí: 181
Video
Simon Mainwaring REEL - Short Form
zhlédnutí 168Před rokem
Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First & Lead With We: He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands.
Simon Mainwaring REEL - Sizzle
zhlédnutí 44Před rokem
Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First & Lead With We: He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands. Find our more at simonmainwaring.com
Lead With We - Launchpad Course Intro
zhlédnutí 7Před rokem
Welcome to the Lead With We Launchpad Course!
Bryce Fluellen, Executive Director, Social Equity Franchise Everytable: Change Is Bigger Than You
zhlédnutí 184Před 2 lety
Bryce Fluellen is the Executive Director of Social Equity Franchise at Everytable. They are redefining the fast-food landscape by selling nutritious, fresh, made-from-scratch food at fast-food prices in underserved communities. To that end, they’re reducing the meal prices to meet the minimum income of each community. Bryce is a master chef who has worked with nationwide restaurants to drive sy...
Adam Grogan, President at Greenleaf Foods: The Future of Protein Is Now
zhlédnutí 134Před 2 lety
Adam Grogan is the President of Greenleaf Foods, a portfolio of leading plant-based protein brands including Lightlife Foods and Field Roast that are transforming the future of food. Greenleaf Foods, SPC is a wholly-owned, independent subsidiary of Maple Leaf Foods Inc, a one hundred-year-old iconic brand headquartered in Toronto, Canada. Adam leads Greenleaf’s strategic direction, financial pe...
Stacey Tank, Chief Transformation Officer, Heineken: Serving A Regenerative Future
zhlédnutí 701Před 2 lety
Stacey Tank is the Chief Transformation Officer at Heineken, the world's most international brewer, where she oversees the company's new growth strategy, ‘EverGreen’ and its latest sustainability and ESG vision, Brew a Better World 2030. She reveals how a complex, global enterprise reengineers its business and reimagines the role of its brands to not only serve moments of celebration that bring...
Seth Goldman, Co-Founder and Chief Change Agent at Eat the Change: Creating The Future of Food
zhlédnutí 36Před 2 lety
Seth Goldman is the Co-Founder and Chief Change Agent of Eat the Change which is a food company focusing on sustainable and plant-based ingredients to empower us to, "eat the change you wish to see in the world." Before co-founding, Eat The Change Seth was the Founder of Honest Tea the multi-million organic tea company that was acquired by Coca-Cola in 2011 and is Chair of the board of Beyond M...
Michele Mosa, Dir. of Corporate Citizenship at Samsung Electronics America: Education For Our Future
zhlédnutí 56Před 2 lety
Michele Mosa is the Director of Corporate Citizenship at Samsung Electronics America. In her role, Michele guides their transformative initiatives, including Samsung’s annual ‘Solve For Tomorrow’ Contest. The contest is open to all public school students and encourages them to build solutions and address the most pressing issues impacting society. Michele reveals why it is so critical for her c...
Saskia van Gendt, Head of Sustainability at Rothy's: Why Circular is now in fashion.
zhlédnutí 88Před 2 lety
Saskia van Gendt is an environmental scientist and the first Head of Sustainability at Rothy's, the San Francisco-based, direct-to-consumer fashion company. Rothy's items are made from 100% recycled plastic water bottles and post-consumer recycled materials. Saskia oversees their initiatives to use more reusable materials, design products that eliminate waste and advance their goal of making th...
Kathrin Belliveau, Chief Purpose Officer, Hasbro: Leading with Purpose and Play
zhlédnutí 191Před 2 lety
Since 1923 Hasbro has delighted generations with beloved toys, games, and brands that are synonymous with childhood. Kathrin Belliveau is the first Executive Vice President and Chief Purpose Officer of the self-described "global play and entertainment company," where she is charged with bringing their purpose to life in ways that make the world a better place for children, fans, and families. I...
Public Sector Experience Can Lead to Private Sector Success with Bayer’s Daniella Foster
zhlédnutí 40Před 2 lety
Bayer is one of the largest pharmaceutical companies in the world - generating $48.90 billion in revenue in 2021. At the helm of Public Affairs, Science, and Sustainability for Bayer’s Consumer Health Division is Daniella Foster. Daniella joined Bayer in 2019 with a powerful vision for how consumer engagement and cross-sector collaboration can transform millions of lives including those in unde...
Creating Simple Solutions with Artistic Principals with WeTransfer’s Damian Bradfield
zhlédnutí 69Před 2 lety
Damian Bradfield is the Co-Founder & Chief Creative Officer at WeTransfer, the leading cloud-based content-sharing platform that is in the business of making tools to shape and move ideas for creatives globally. While best known as a service to easily transfer large files to colleagues and loved ones, WeTransfer is a powerful storytelling company on a mission to make the internet more open and ...
Allmade’s Ryan Moor: How Sustainable Apparel Becomes Good Business
zhlédnutí 32Před 2 lety
It started with a punk-rock band in Seattle in the 90’s and a kid who had a knack for screen printing t-shirts from his bedroom. That entrepreneurial start led to the launch of ScreenPrinting.com in 2004 which generated $8 million in revenues in under three years. As his business grew so did Ryan, as a successful business owner and social change agent. Through Allmade he is now reimagining what...
Patagonia’s Rick Ridgeway: On A Mission to Save Our Home Planet
zhlédnutí 316Před 2 lety
Patagonia’s Rick Ridgeway: On A Mission to Save Our Home Planet
Unilever’s Jostein Solheim: Leading the Way in Diversity and Sustainability
zhlédnutí 120Před 2 lety
Unilever’s Jostein Solheim: Leading the Way in Diversity and Sustainability
AppHarvest’s Jonathan Webb: Growing The Future
zhlédnutí 3,3KPřed 2 lety
AppHarvest’s Jonathan Webb: Growing The Future
Anheuser-Busch InBev’s Michel Doukeris: Planning For A Future With More Cheers
zhlédnutí 1,6KPřed 2 lety
Anheuser-Busch InBev’s Michel Doukeris: Planning For A Future With More Cheers
Eddie Bauer’s Kristen Elliott: Sustainability as a Long Term Investment
zhlédnutí 58Před 2 lety
Eddie Bauer’s Kristen Elliott: Sustainability as a Long Term Investment
John Hardy CEO Kareem Gahed: How Vertical Integration Enables Transparency
zhlédnutí 112Před 2 lety
John Hardy CEO Kareem Gahed: How Vertical Integration Enables Transparency
PepsiCo’s Maddy Kulkarni: Educating The Next Generation of Business Leaders
zhlédnutí 223Před 2 lety
PepsiCo’s Maddy Kulkarni: Educating The Next Generation of Business Leaders
We First’s Simon Mainwaring: The Meaning of ‘Lead With We’
zhlédnutí 147Před 2 lety
We First’s Simon Mainwaring: The Meaning of ‘Lead With We’
Dr. Mark Goulston: What The World Needs From The Leaders, Today and Tomorrow
zhlédnutí 762Před 2 lety
Dr. Mark Goulston: What The World Needs From The Leaders, Today and Tomorrow
Noodles & Company CMO Stacey Pool: Leading With Purpose Through The Pandemic
zhlédnutí 106Před 2 lety
Noodles & Company CMO Stacey Pool: Leading With Purpose Through The Pandemic
Bragg Live Foods CEO, Linda Boardman, on Guiding A Purposeful Legacy Brand Into the Future
zhlédnutí 124Před 2 lety
Bragg Live Foods CEO, Linda Boardman, on Guiding A Purposeful Legacy Brand Into the Future
Bolt Threads’ Dan Widmaier on Reengineering Fashion & Beauty To Restore Our Planet
zhlédnutí 214Před 2 lety
Bolt Threads’ Dan Widmaier on Reengineering Fashion & Beauty To Restore Our Planet
Andrew Winston: How To Become A Net Positive Company
zhlédnutí 2KPřed 2 lety
Andrew Winston: How To Become A Net Positive Company
Unreasonable Group’s Wayne Suiter Matamoros: Repurposing Capitalism
zhlédnutí 89Před 2 lety
Unreasonable Group’s Wayne Suiter Matamoros: Repurposing Capitalism
Paul Hawken & Regeneration: Ending the Climate Crisis in One Generation
zhlédnutí 2,6KPřed 2 lety
Paul Hawken & Regeneration: Ending the Climate Crisis in One Generation
Now bankrupt
Promoting Transgenders is a HUGE MISTAKE!!!!
This is a very tin foil hat interview..
I am still with them, people need to eat.
Ty
Great interview
Jonathan, thank you I love your company I am proud to say that I am an investor in your company I may be a small little drop in the bucket. But I find the story so compelling and inspiring. Please keep going.
What is AppHarvest's position on genetically engineered food and integrating mRNA vaccine technology into its products? Presuming this endeavor is not centered around organic, heirloom varieties...
Webb is into ESG Looser
AppHarvest is an amazing company! 👏
The beer produced by inBev is like carbonated water - quite terrible stuff. Some of those big brand beers were actually excellent until inBev purchased them and turned them into different types of carbonated water.
cannot be more clear than what Jonathan sais
Was in early lost 100k back for second time positive so far this time.
Stock symbol APPH....how does it look?
Totally agree with Jonathan, this system of importing our food across the Prairie has to end. If we can create huge warehouses to build parts for auto manufacturers, why not food for people! So, I have been thinking we need to control our environment to grow sustainable food via giant greenhouses. Now is the time to think locally and not globally.
Very happy to say that I am an investor in this company, and to be able to get in so early, next Amazon in the making.
How much does one of the giant greenhouses cost to build? How long do they last?
Ok haters how are we going to get the views up
Like and share.
Beautifully explained...Hats off to you Jonathan Webb, CEO of AppHarvest for your wonderful positive thougts and your future vision to create a agricultural system which combines human touch and expertise along with modern technology to create a world which can use their limited natural resources to try and solve the impending natural chemical free food crisises which we as a planet are facing right now...
xsp8ej #von.ong
Great Stuff
Liked this video Simon. Dig the wallpaper, by the way.
I'm presenting this to my management classes
Thank you Simon, very clear and useful. And... I love the color coordinated bookshelf with horizontal stacks; clearly a creative, but detail oriented mind at work. Good characteristics for a marketing consultant! Looking forward to the next one.
*2k Followers in your IG Account Rightaway* storage.googleapis.com/9404775169088/8881656143466.html
*2k Followers in your IG Account Rightaway* storage.googleapis.com/4626304383035/6853622880814.html
I've been struggling with my brand story for months, but with your explanation something clicked. Thank you for putting it out their simply yet eloquently, not to mention inspiring :)
Quite timely Simon, thanks. I have this larger vision that I want to achieve, but like how you climbed up to that final brand positioning by incorporating the other two positionings too - clever.
Very interesting approach . We subscribed to your channel . Best wishes . ••●●♥♥ ✿ Peace, Loving kindness and wisdom without borders to all ••●●♥♥ ✿
The Summit just ended... it was incredible! Every leader - whether in business, non profit or associations - needs to attend this seminar next year. Learn everything from employee engagement and brand story telling to the best ways to use social media and tools for advancing your organization; all combined with doing social good!
Simon we would love to talk with you directly.
Enlightened...Thanks for Sharing, "Evolution of Revolution is Contribution"...))
May want to re-upload, the interviews have no audio
Terrific stuff Simon, a great follow up to the book - reminds me what an exciting read it was. Looking forward to the next videos
I WANT TO BE A BRAZILIAN PARTNER OF WE FIRST...!
Loved this video. I heard about it on the NSA's Voice of Experience, and you have given me pause to consider how I can take my tiny idea of The Joyful Movement Movement and bring it to a greater audience. INSPIRING!!
Video's more powerful than described on NSA's Voices do Excellence. Our career paths are similar. We minimize our power. We focus, for clients, on selling soda, airline tickets, insurance, soap, and such. But you bring new meaning to branding and advertising and a profound understanding of of social media. Brilliant using talent and skills oft viewed as manipulative and trite for the betterment of mankind. Thank you for enduring the painful birth of a selfless big idea.
Hey Simon - see that photo of me to the left? I'm in a superhero shirt with a WE shield from a TEDx talk I gave on WEadership (Tucson, AZ). How about adding that to your vocab list? Love the video! And love the part about "cringers" - we got some of that with WEadership, believe me!
I am in love with your whole branding purpose and profit concept all within the social ecosystem. I'm grateful to have come across your company through Jay Abraham's recommendation. Truly revolutionary ! Looking forward to being at the next seminar.
STUPID
I can see what you are getting at. But there seems to be so much hype about it. It's like a 'big sell'. For some reason it doesn't strike me as genuine - it just looks sort of slick and clever. These 'brands' that look for a clever idea (here is it 'we first') and the spend hours riffing of it, make me feel the overall proposition is a bit thin.
AMayZing!!!! Sekou, ou rock it!
Very good newsletter as well. Loving where this is all going!
Yes, Bucky Fuller the man John Denver called "The Grandfather of the Future" said "You can't make money and sense at the same time, they are mutually exclusive." and yet for the past hundred years or more way too much focus ha sbeen on making money. Your Healthy Planet is based on Fuller's philosophies and is building the world's biggest Ethical Marketplace. It is FREE to join and always will be.
We live in an upside down world whereby common sense is treated like brilliance. The message in this video is at least 40 years old and has already been pioneered by ethical companies founded in the back to the land movements of the late 60's. Companies who's products you can find on the shelves of Whole Foods. Now let's see petro-chemical, oil and mining companies adopt this too.
really tho, where do i get that shirt at?
boring
Great Video! I saw this today at Plywood Presents. I'm glad I can share it!
Is 100% of the profits from this book going into socially constructive programs or is most of it going into the writer(s) pockets? Let me guess, high unaccounted administrative fees like most non-profit organizations.
but "we" are still going to be a consumerist leech and suck as much as v can from the world around us. rgt!!
You mean that Business + Philantrophy + Social Media = Global Responsibility ? Absolutely brilliant.