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B2B International Market Research
Registrace 30. 10. 2013
The world’s most experienced b2b market research company. By far. Our international research reach and deep industry experience helps top b2b brands realise their potential.
We are the thought leaders in business-to-business market research and our dedicated CZcams channel aims to bring you the very best insights from our team of experienced and knowledgeable market research professionals.
B2B International are part of the Merkle B2B group of agencies, bringing together the best B2B capabilities across data, performance media, creative & brand transformation. This allows us to deliver fully-integrated solutions that enable our clients to architect the ultimate B2B customer experience.
To keep up-to-date with all things B2B International, make sure you subscribe to this channel.
We are the thought leaders in business-to-business market research and our dedicated CZcams channel aims to bring you the very best insights from our team of experienced and knowledgeable market research professionals.
B2B International are part of the Merkle B2B group of agencies, bringing together the best B2B capabilities across data, performance media, creative & brand transformation. This allows us to deliver fully-integrated solutions that enable our clients to architect the ultimate B2B customer experience.
To keep up-to-date with all things B2B International, make sure you subscribe to this channel.
Merkle B2B: Creating the Ultimate B2B Experience
Download our latest webinar recording, where we sat down with other Merkle B2B experts to discuss how you and your business can create the ultimate B2B Experience through four key “superpowers”.
Our expert panel provides a synopsis of our brand new whitepaper on the ultimate B2B experience, discussing it’s key themes in detail, as well as a deep dive into the findings from our survey of over 3,000 B2B decision makers - which informed the basis of the whitepaper. You’ll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience.
Our expert panel provides a synopsis of our brand new whitepaper on the ultimate B2B experience, discussing it’s key themes in detail, as well as a deep dive into the findings from our survey of over 3,000 B2B decision makers - which informed the basis of the whitepaper. You’ll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience.
zhlédnutí: 76
Video
Creating the Ultimate CX: An in Depth Look Across Key B2B Industries - Professional Services
zhlédnutí 18Před 14 dny
In this webinar series, experts from Merkle B2B will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences. Professional Services: This webinar, focused on the ...
Creating the Ultimate CX: An in Depth Look Across Key B2B Industries - Technology
zhlédnutí 15Před 14 dny
In this webinar series, experts from Merkle B2B will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences. Technology: This webinar, focused on the Technology ...
Creating the Ultimate CX: An in Depth Look Across Key B2B Industries - Financial Services
zhlédnutí 22Před 14 dny
In this webinar series, experts from Merkle B2B will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences. Financial Services: In this webinar, focused on Fina...
Creating the Ultimate CX: An in Depth Look Across Key B2B Industries - Manufacturing
zhlédnutí 6Před 14 dny
In this webinar series, experts from Merkle B2B will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences. Manufacturing: The webinar, focused on manufacturing...
#62: How to Achieve World-Class Quality in B2B Market Research
zhlédnutí 59Před měsícem
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.
#61: How to Ensure B2B Market Research is Strategic and Actionable
zhlédnutí 37Před 2 měsíci
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.
7 Top Tips for Developing and Embedding Buyer Personas in B2B
zhlédnutí 44Před 5 měsíci
Buyer personas are becoming an increasingly important element of the B2B marketer’s toolkit. This article outlines 7 best practices for developing and embedding B2B buyer personas. Read the full article to learn more: www.b2binternational.com/publications/b2b-buyer-personas/
The Right Way to Measure Mid-to-End Funnel Performance in B2B
zhlédnutí 22Před 6 měsíci
Mid-to-end funnel measurement is all about evaluating how well your brand does at bringing your target audience closer to the actual buying decision. Without a healthy middle funnel, your brand will find it difficult to convert prospective buyers from simply being aware of your brand to considering and ultimately choosing your brand. Here are the 3 key metrics we recommend to effectively measur...
The Right Way to Measure Top-of-Funnel Performance in B2B
zhlédnutí 104Před 6 měsíci
Top-of-funnel measurement is all about evaluating the marketing activities designed to build the brand; to increase visibility and mental availability. The top of the funnel is the first stage in the buyer journey so it’s critical that your brand has a strong foundation, otherwise the flow of your target audience through the funnel will be insufficient. Here are the metrics we recommend for eff...
What is the Value Proposition Canvas?
zhlédnutí 48KPřed rokem
The Value Proposition Canvas is a framework which can help ensure that a product or service is positioned around what the customer values and needs. In this video, we explain each part of the framework and how to use it to develop successful customer value propositions.
A 5-Step Process to Making Longer-Term CX Improvements
zhlédnutí 134Před 2 lety
The purpose of customer satisfaction research is to improve customer loyalty and yet so often surveys sit collecting dust. Worse than that, customers have generously given their time to assist in the customer satisfaction survey believing that some positive action will take place. Their expectations will have been raised. The process of collecting the data seems easier than taking action to imp...
Celebrating 10 Years of B2B International in London
zhlédnutí 85Před 2 lety
September 2021 marked 10 years of B2B International’s presence in the UK capital. To mark this special occasion, some of our amazing London colleages (past and present) joined us to talk through their highlights, plans for the future, and why they love working for B2B International. It was great to hear from our new MD, some London alumni, as well as some brand new additions to the team as we c...
Architecting the Ultimate B2B Customer Experience - The 4 Brand Superpowers That Make It Happen
zhlédnutí 80Před 2 lety
Download the report: www.b2binternational.com/publications/architecting-the-ultimate-b2b-customer-experience/ Today’s B2B buyers are sophisticated, emotional, and more complex than ever. They need to not only see a “business value add” to fulfil their business objectives, but also a “personal value add” from brands that support their progress as individuals. B2B buyers also want information, a ...
CX Practitioners Podcast Series: Laura Lee, Molson Coors
zhlédnutí 83Před 3 lety
Our brand new CX Practitioners series aims to shine a light on the B2B brands who have put their customers front and centre and implemented award-winning CX programs. In this episode we talk to Laura Lee, Strategy and Change Director at Molson Coors; the third largest brewer in the world with revenue of over $10 billion. Whilst the hospitality sector has been dramatically impacted by the pandem...
CX Practitioners Podcast Series: Lisa Best, Kemira
zhlédnutí 22Před 3 lety
CX Practitioners Podcast Series: Lisa Best, Kemira
CX Masters Podcast Series: James Dodkins, Rockstar CX
zhlédnutí 27Před 3 lety
CX Masters Podcast Series: James Dodkins, Rockstar CX
CX Practitioners Podcast Series: Shaun Myers, Brenntag
zhlédnutí 47Před 3 lety
CX Practitioners Podcast Series: Shaun Myers, Brenntag
CX Masters Podcast Series: Ian Golding, Customer Experience Consultancy
zhlédnutí 236Před 3 lety
CX Masters Podcast Series: Ian Golding, Customer Experience Consultancy
CX Masters Podcast Series: Colin Shaw, Beyond Philosophy
zhlédnutí 127Před 3 lety
CX Masters Podcast Series: Colin Shaw, Beyond Philosophy
Winning With Emotion: How To Become Your B2B Customers' First Choice
zhlédnutí 456Před 3 lety
Winning With Emotion: How To Become Your B2B Customers' First Choice
We Are Merkle B2B #3: Bob Ray, CEO of Merkle DWA
zhlédnutí 223Před 3 lety
We Are Merkle B2B #3: Bob Ray, CEO of Merkle DWA
We Are Merkle B2B #2: Christoph Becker, Global CEO & CCO at gyro
zhlédnutí 151Před 3 lety
We Are Merkle B2B #2: Christoph Becker, Global CEO & CCO at gyro
We Are Merkle B2B #1: Michael McLaren, Global CEO of Merkle B2B
zhlédnutí 173Před 3 lety
We Are Merkle B2B #1: Michael McLaren, Global CEO of Merkle B2B
How to Use Kano's Model of Customer Requirements to Understand the Three Levels of Customer Needs
zhlédnutí 2KPřed 4 lety
How to Use Kano's Model of Customer Requirements to Understand the Three Levels of Customer Needs
How to Use the Three Circles Framework to Develop Winning Value Propositions
zhlédnutí 1,5KPřed 4 lety
How to Use the Three Circles Framework to Develop Winning Value Propositions
CX - More Important Than Ever in Times of Uncertainty
zhlédnutí 116Před 4 lety
CX - More Important Than Ever in Times of Uncertainty
Wow this program is great ❤. Montreal head quarters have great but promoting to VP business lessons is one of the super concept covered, wish to see for Dentsu EMEA head to help with business creative ideations too.
Hey there! Your video discussing "Ways to Measure Mid-to-End Funnel Performance" caught my attention through a CZcams recommendation, and I must say, I was thoroughly impressed by your presentation. Your ability to comprehend the realms of human imagination, inspiration, and creativity resonated with me, as these are themes I often explore on my own channel. I strive to assist my audience in navigating life's challenges and finding hope, encouragement, and purpose amidst adversity. Your unique perspective on this intriguing topic is greatly appreciated. Your video strikes a perfect balance between being concise and informative, prompting me not only to like it but also to subscribe to your channel. Keep up the fantastic work-you're truly excelling!
J'aime bien vos méthodes
uhh,thanks
how did you do it can you share with me , thank you
Could you use the Kano model on a video conference solution? Doing my thesis and doubting to use the model, would appreciate a response :)
That's some great content. Thank you for sharing it with us. I found this interview in which Lou Carbone talks about Experience Management and found it quite fascinating. Hope it adds value! czcams.com/video/Y43L5MH-zAY/video.html Keep up the good work though!
Do not underestimate the value of gut feelings when doing business. It´s is not all about rational stuff.
Hopefully you enjoyed this conversation as much as I did. If so then check out Shep's CZcams channel here for more interesting videos on CX and customer service - czcams.com/users/shephyken
Saeed Abdul RAOUF WANT YOUr B2B to invest in Egypt,why not?
But selling cheap is exactly what I want to do -.-'
?
As competition increases and margins get squeezed, it's crucial that B2B marketers look to sell on value rather than price. In our latest video we discuss three ways you can do just that:
Focus your marketing strategy on the one thing your company does best. This could be cost leadership, differentiation (think brand) or a niche. Try to focus on more than one and your strategy is likely to fail. So, where is your strategy focused?
Unsure what we can do for your business? Here's Matt Harrison with everything you need to know...
Why is market research such a powerful tool for B2B companies?
Carol-Ann Morgan, director at B2B International, describes the approach we take when undertaking research projects for our clients.
Have you seen our new B2B International USA corporate video yet? You can watch it here!
Watch what Daniel Sun, General Manager of B2B International China, has to say about market research in #China czcams.com/video/puF3sSV9xjU/video.html