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The importance of team building!! Highlights from some of our favorite guests!
In this episode, we take a look back at some of the guests who brought us the best insight on building effective teams. With summer drawing to an end it’s back to work season and having an effective team is vital for your company's success. From Wendy White to Jill Kellet we go back in time to listen again to this great insight.
Full Episode Links:
- Marketing in a Flat World with Wendy White, CMO Daxko
czcams.com/video/hwn4Q00TRDw/video.html
- Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
czcams.com/video/k2qbaGP727s/video.htmlsi=eXf_XWphcgDsl5lY
- How to Build Your Creative Team with Jill Kellett, VP of Product & Marketing at Root Insurance
czcams.com/video/64iuDfdgv_w/video.html
- Measuring Your Marketing Team’s Effectiveness - Chris Allen - The Revenue-Driven CMO - Episode # 104
czcams.com/video/syUWifcJ0Ko/video.html
Ways to Tune In:
- Amazon Music: music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo
- Apple Podcast: podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950
- Spotify: open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17
- iHeart: www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/
- Listen Notes: www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at www.webmechanix.com/
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at ringmaster.com/
zhlédnutí: 0

Video

End of Summer Best Moments 2024
zhlédnutí 379Před 19 hodinami
In this episode, we dive into some of our favorite moments from the show. We look back on the intricacies of communication within organizations, particularly the importance of inter-functional coordination and authenticity in marketing. Our guests share valuable insights on how to ensure that internal communication aligns with external messaging, the role of different departments like HR and IT...
Marketing in a Flat World with Wendy White, CMO Daxko
zhlédnutí 221Před 14 dny
In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allows for continuous project execution by utilizing...
Unlocking Interfunctional Coordination with Dawn Mueller, CMO of Vitech Systems Group
zhlédnutí 382Před 21 dnem
In this episode of The Revenue-Driven CMO, host Chris Mechanic interviews Dawn Mueller, the CMO of Vitech Systems Group. They delve into the importance of interfunctional coordination within a company, explaining how engaging all departments can lead to higher overall profitability. Dawn shares insights on how regular communication with HR, IT, and finance teams can align everyone toward common...
Creating a Culture of Excellence with Haleigh Forbes, VP of Marketing at APEI
zhlédnutí 460Před 28 dny
In this episode of The Revenue-Driven CMO, host Chris Mechanic welcomes Haleigh Forbes, Head of Marketing and Online Experience at American Public Education, to discuss her career journey, leadership style, and strategies for building high-performance teams. Haleigh emphasizes the importance of having the right team, continuous feedback, and strategic partnerships. She also shares her experienc...
Achieving Marketing Agility with Kathleen Stockham, CMO of South College
zhlédnutí 81Před měsícem
In this episode, CMO Kathleen Stockham discusses the structure and operation of her lean team at South College. She emphasizes that success doesn't require a large team but rather a group of talented individuals committed to execution and quality work. Kathleen explains how her team's roles and responsibilities are divided, highlighting the significance of their creative director, project manag...
Driving Change in Higher Education with Kathleen Stockham, CMO of South College
zhlédnutí 119Před měsícem
In this episode of Revenue Driven CMO, Kathleen Stockham, the CMO of South College, discusses her innovative strategies in higher education marketing. She emphasizes the importance of getting out of the boardroom to engage directly with consumers and perform competitive analysis. Kathleen shares her experiences from her extensive marketing career across e-commerce and education sectors. She exp...
Blending Tech & Human Elements in Marketing with Michael Bailey, SVP Global Marketing, CMO at Sirva
zhlédnutí 40Před měsícem
In this episode of Revenue Driven CMO, host Chris Mechanic converses with Michael Bailey, SVP of Global Marketing and CMO at Sirva. Michael shares insights from his extensive marketing career, discussing the importance of merging brand storytelling with data-driven revenue strategies. The conversation covers his experiences at companies like Fleet Core and Sirva, highlighting successful campaig...
Summer Break Round Up
zhlédnutí 84Před měsícem
As we enter into the second half of 2024, we want to highlight some insightful moments from a few of our favorite guests. In this episode, learn the key to successful customer discovery and effective marketing strategies. Discover the importance of deep customer inquiry to differentiate between wants and needs, and the transformative power of authentic and humanized content. The conversations w...
Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh
zhlédnutí 157Před 2 měsíci
Mastering Simplicity in Cybersecurity Marketing with Karl Van Den Bergh
Transforming IT Operations with AI with Brooke Cunningham
zhlédnutí 128Před 2 měsíci
Transforming IT Operations with AI with Brooke Cunningham
Bridging Sales and Marketing through AI
zhlédnutí 186Před 2 měsíci
Bridging Sales and Marketing through AI
Winning Strategies: Affiliate Marketing and Data Optimization
zhlédnutí 298Před 2 měsíci
Winning Strategies: Affiliate Marketing and Data Optimization
From Metrics to Emotion with John Schneider, CMO of Betterworks
zhlédnutí 130Před 3 měsíci
From Metrics to Emotion with John Schneider, CMO of Betterworks
Level Agency and WebMechanix Join Forces
zhlédnutí 83Před 3 měsíci
Level Agency and WebMechanix Join Forces
Unlocking Marketing Potential with Jayashree Rajan
zhlédnutí 32Před 3 měsíci
Unlocking Marketing Potential with Jayashree Rajan
The Secret to Organic LinkedIn Growth with Adam Robinson
zhlédnutí 296Před 3 měsíci
The Secret to Organic LinkedIn Growth with Adam Robinson
SEO metrics - How to measure the right ones
zhlédnutí 45Před 3 měsíci
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Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer
zhlédnutí 74Před 3 měsíci
Fostering Your Own Curiosity with Carolyn Bao, VP of Marketing at AppsFlyer
Driving Growth through Calculated Creativity with Ryan Kam, CMO of Egnyte
zhlédnutí 98Před 4 měsíci
Driving Growth through Calculated Creativity with Ryan Kam, CMO of Egnyte
Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4
zhlédnutí 36Před 4 měsíci
Emphasizing Customer Empathy with Cindy Zhou, CMO of KnowBe4
Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft
zhlédnutí 15Před 4 měsíci
Aligning Marketing Goals to Empower the Revenue Team with Randy Littleson, CMO of Salesloft
How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union
zhlédnutí 24Před 4 měsíci
How to Become a Revenue-Driven CMO with Pam Piligian, CMO of Navy Federal Credit Union
Highlighting 5 Outstanding Women In Marketing
zhlédnutí 17Před 5 měsíci
Highlighting 5 Outstanding Women In Marketing
Focus on the Marketing Fundamentals with TJ Waldorf, CMO of 1WorldSync
zhlédnutí 26Před 5 měsíci
Focus on the Marketing Fundamentals with TJ Waldorf, CMO of 1WorldSync
How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic
zhlédnutí 28Před 5 měsíci
How to Meet Customers Where They Are in Their Buying Journey with Patrick Reynolds, CMO of BlueConic
Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers
zhlédnutí 60Před 5 měsíci
Learning to Zag When Everyone Zigs with Shiv Singh, Co-Founder of AI Trailblazers
How to Build Your Creative Team with Jill Kellett, VP of Product & Marketing at Root Insurance
zhlédnutí 48Před 6 měsíci
How to Build Your Creative Team with Jill Kellett, VP of Product & Marketing at Root Insurance
How To Make Your PLG Motion Pack a Punch with Tifenn Dano Kwan, CMO of Amplitude
zhlédnutí 129Před 6 měsíci
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Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot
zhlédnutí 65Před 6 měsíci
Turn on the Camera and Start Creating with Alec Hanson, CMO of loanDepot

Komentáře

  • @SteveScuba-v5y
    @SteveScuba-v5y Před 35 vteřinami

    Her voice is fun to listen to

  • @DjKam1
    @DjKam1 Před 26 dny

    Thank you for such an insightful interview! I learned so much and I’m grateful for y’all!

  • @shrutiarorabatra
    @shrutiarorabatra Před 2 měsíci

    100 percent agree

  • @BUY_YOUTUB_VIEWS_364
    @BUY_YOUTUB_VIEWS_364 Před 2 měsíci

    sharing this.

  • @renatosilveira4579
    @renatosilveira4579 Před 3 měsíci

    Jayashree is Fantastic!! She is Amazing! Renato from Brazil

  • @adammccartin7000
    @adammccartin7000 Před 4 měsíci

    Yea-yea, scams done different is the cycle of life! U crack'd the code by sucking every last penny w/ a worthless mass produced POS product! Yay for soulless parasites w/ ZERO integrity or principles!!

  • @daledavies_me
    @daledavies_me Před 4 měsíci

    Preach Randy 👐

  • @Elpanmigul
    @Elpanmigul Před 5 měsíci

    Really digged this video about the Lead Gen Summit. Speaking of lead gen, Mystrika is my ultimate weapon. It is got features like Unibox and Automatic Bounce Detection that elevate my campaigns!

  • @briastarek7923
    @briastarek7923 Před 6 měsíci

    *Promosm*

  • @mdabdurrahman8970
    @mdabdurrahman8970 Před 6 měsíci

    Wow

  • @dilapidatedion2996
    @dilapidatedion2996 Před rokem

    Could you be more specific?

  • @TheColonelEchidna
    @TheColonelEchidna Před rokem

    Over 12 months there is a difference of $112,800 between $10k/month vs $600/month. I don't care if this is a marketing guru, he will not be worth the extra $112,800 compared to the cheaper option. This is bad business and you two are schmucks.

  • @virajjain4479
    @virajjain4479 Před rokem

    Keep getting someone claiming to be HR of this company asking to like sites and get paid. Either this company is fraud or someone is using this to commit fraud. People beware

  • @evantaub5056
    @evantaub5056 Před rokem

    Exactly!

  • @evantaub5056
    @evantaub5056 Před rokem

    Great 5 tips this guy knows what he’s talking about

  • @evantaub5056
    @evantaub5056 Před rokem

    Haha very true

  • @haywirellamma370
    @haywirellamma370 Před rokem

    I hate influencer ads more than any other kind of ad because I never know who they are, they’re just actors not actual influencers and if they are real influencers they’re not popular ones

  • @evantaub5056
    @evantaub5056 Před rokem

    No quick fixes anymore:/

  • @evantaub5056
    @evantaub5056 Před rokem

    It can definitely be beneficial or detrimental

  • @evantaub5056
    @evantaub5056 Před rokem

    Marketing asmr

  • @evantaub5056
    @evantaub5056 Před rokem

    Exactly

  • @evantaub5056
    @evantaub5056 Před rokem

    Idea first thinking is key!

  • @evantaub5056
    @evantaub5056 Před rokem

    Great info

  • @evantaub5056
    @evantaub5056 Před rokem

    Brand awareness definitely can lead to that

  • @Efilnikufesin76
    @Efilnikufesin76 Před rokem

    So, no summary at all of LinkenIN, just Facebook. Cool.

  • @JoeBidensBicycle
    @JoeBidensBicycle Před rokem

    This is one of the laziest attempts of posting a video I've ever seen. That is saying something because there is a lot of trash content on the internet. Congrats.

  • @evantaub5056
    @evantaub5056 Před rokem

    Yes

  • @evantaub5056
    @evantaub5056 Před rokem

    Great tips #tiktok #linkedin #yts

  • @GearGeekB
    @GearGeekB Před rokem

    It’s great for spell check too 😂

  • @evantaub5056
    @evantaub5056 Před rokem

    !!

  • @evantaub5056
    @evantaub5056 Před rokem

    That’s how I get up in the morning

  • @evantaub5056
    @evantaub5056 Před rokem

    Love the way you phrase it

  • @evantaub5056
    @evantaub5056 Před rokem

    Great tip

  • @evantaub5056
    @evantaub5056 Před rokem

    Yup

  • @evantaub5056
    @evantaub5056 Před rokem

    Exactly. Mobile perfection is much harder to come by

  • @evantaub5056
    @evantaub5056 Před rokem

    Yup!

  • @evantaub5056
    @evantaub5056 Před rokem

    Exactly!

  • @evantaub5056
    @evantaub5056 Před rokem

    Love it here!

  • @evantaub5056
    @evantaub5056 Před rokem

    Yes

  • @evantaub5056
    @evantaub5056 Před rokem

    Exactly

  • @evantaub5056
    @evantaub5056 Před rokem

    Love the concept

  • @ShrigmaFemale
    @ShrigmaFemale Před rokem

    Candidate: what was your Covid respond like starting from January 2020? How many full time employees do you have who have managed to claim the advertised benefits? What is your stance on paying a living minimum wage? How many paid sick days and days of maternity/paternity leave do the workers get? How often do the employees get raises to account for inflation? May I please meet the employees so I can ask them what they are making and how satisfied they are with this job? What is the company position on unionization? Employer: I’m sorry but unfortunately you are not a match for our company’s culture. *runs away*

  • @evantaub5056
    @evantaub5056 Před rokem

    Makes sense #task

  • @evantaub5056
    @evantaub5056 Před rokem

    Wow #ivyleague #harvard

  • @delilawobig4551
    @delilawobig4551 Před rokem

    🌷 Promo'SM

  • @mulukenbizuneh9116
    @mulukenbizuneh9116 Před rokem

    Very helpful 🙌🏽

  • @seankendall3858
    @seankendall3858 Před rokem

    Nice!

  • @davetaub1
    @davetaub1 Před rokem

    Agreed. Folks need time to actually get the work done :)

  • @ChrisMechanic
    @ChrisMechanic Před rokem

    Amen to no meeting times! Everyone needs to do this! I'm starting now

  • @evantaub5056
    @evantaub5056 Před rokem

    Very cool