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Marketing has been tricky. We spend all our money on product and it's hard to really capture what these things do on set when presenting on CZcams. The Strada team knocked this one out of the park with the message that we are an economical choice for low end lenses. We are finally on a few streaming shows and when we can show professional DP results on large budget productions, the message will be stronger. You can always order an L2 and return it if it's not for you. Spherical aberration goes as the aperture cubed so the effect is very nonlinear. However, the astigmatism of the L3 can still be seen up to F/8. Thanks for clarifying the effect with aperture and we hope you decide to try us out.

@@Module-8 I totally understand that, but people like me understand the appeal of the product, the idea that I can take all my current EF glass and give them a whole new Look, and create different combinations with different adaptors and different lenses is incredible for £1.4k! I want to show how amazing this adaptor could be because no one else is doing it, I want to play with it on all my different lenses, and I want to show those results but I can't commit to the purchase until I've seen other people do that, or unless *Wink Wink.. I could get a review unit to be the person who actually starts showing results, but the team never got back to me on that.

Great point. Resolve can provide edge blurs and such. So some of the turner effects can be done in DI - such as the warping, warmth, and edge blur. But as an expert in color correction and finishing, I can also say that there are absolutely aspects of the images that DI tools like Resolve cannot replicate. For example, Resolve cannot generate asymmetrical bokeh, for example, nor can it create the 3-dimensional light-wraps in coma is impossible to get to behave the same way as a lens. This is not a knock against powerful tools like Resolve, rather things that happen in the optical space (analog) are always going to bring unique characteristics that are different than the computer (digital) space. For best results and most control, it's a combination of these two worlds to invent a unique look. This is why lens choices are so fun - you get automatic beauty characteristics from the lens and then push it further in post. This makes me want to do an episode on DI color correction with some of the world's best colorists. I think we'll do that in a future episode! Thanks for the comment!

I'm with you...and I even directed this! After some initial testing, I decided to go pretty extreme with the L1 in order to show a HUGE difference between the source Rokinon and the L1. I felt that if the Rokinon control + a tuner was too subtle (especially on a CZcams screen) the opportunity would be harder to understand. But remember, the tuners are variable - so we could turn it down to a level 1, plus as you reduce lens aperture, it further reduces the aberration. So if L1 was too intense (which I agree it was in this proof of concept test) we could go to a level 1 and a T2.8 and it would knock down the effect by around 75%. But that's what testing and experimenting is for! Thanks for the comment:)

I like the L2 as well. the contrast and light-wrap are really useful. And we used Rokinon for the reasons stated in the episode, but if you put the L2 on a more stylized lens, I expect to get some really remarkably unique and lovely images - again, all variable!

Awwww. Come on🙂 Remember, these tuners are variable. I directed this and decided that in order to really show a variation I wanted to go right form the Rokinon control to something really extreme - using the same lens. That's the really unique story here! plus you can dial down the look with the turner dial. But I agree with you - this is too extreme, but I figured on CZcams it was a great way to show the variation - then back it off on the other 2 tuners. Did you watch the rest of the episode? I think you might see some much more subtle and pretty results with the L2 and L3 tuners. Once you pair those with other lenses that have their own characteristics and a great story, you can invent a totally new look. Thanks for the comment:)

Hahaha! you know that people do that, right? At least with these you don't have to get your hands sticky:) Thanks for the comment!

Agreed. Why pay to make your video look worse?

It's really a simple point. Do you want to shoot dead clinical clean or do you want to shoot with a look? I think the answer is, it depends on the video brief.

@@Superbustr there is character yes but then there is this.. it looks like a lomo lens or a cheap iPhone filter. Not for me

That one is definitely my fav!

Great feedback. You'll be happy to know that our plan for pricing is largely based on usage. If you process more, you pay more, when you process less, you pay less. We also plan to have unlimited collaborators / seats. Our goal is for you to have as many people share your search results as you wish.

@@Michael_Cioni Great, just sent the request email... looking forward to the future!

oops... Strada... sorry

Great question! So the demo here is how to get it all to happen in Strada. What we'll show in an upcoming episode is how to send the metadata generated in Strada into your NLE. We will support all 4 major NLEs, however not every NLE has the ability to accept the types of metadata we are sharing. In other words, some NLEs are better than others, but we'll show you how they can all work soon! Thanks for the comment!

@@Michael_Cioni make it round trip n "sync hub from other nle to a project" type thing. Coz keywording in davinci color page aint possible. So xml to ai tag to reimport keywords. That be great i guess

@@justmovies682 Hrmmmmm....

Thanks for the comment. You might want to check out Episodes 23, 24 and 26 and you'll see how we took advantage of low-budget (off-the-shelf) technology and we listed the prices. You can see how far iPhone can be pushed with a few extra tools and some great lighting!

This was a common statement shared numerous times when digital cameras first entered the market 25 years ago. But I've never found an increase in access to creative tools to directly threaten professionals, rather it allows amateurs and students to have a better shot at becoming professionals themselves. If people want to be a DP, I'm fine with that, but it doesn't mean their images are automatically good. That's always going to take talent and time:) Thanks for the comment!

You're totally right. When I directed anything, I always employ good lighting as part of getting any images to look good. If you want to see more about how good lighting (and lenses) pushed the iPhone even further, you should check out Episodes 23, 24 and 26. We really go nuts and were surprised how well iPhone did with good lighting and lenses - something smartphones 5 years ago would never be capable of. Thanks for the comment!

Right tool for the right job! After doing this experiment I did want to try depth of field adaptors and a lens - so if you want to check out the results, that's on Episodes 23, 24 and 26. We really pushed iPhone further than I ever thought possible. Thanks for the comment:)

Cinegear Expo is this weekend in Los Angeles - we'll have the equipment in the Strada booth if you're in town!

Great point. I can't wait to try FCCam! But when we did this episode we used rigs from cinema systems we had available. But comments like yours inspired us to try other camera setups that were less expensive - so check out Episodes 23, 24 and 25 and you'll see how we did other tests and explored reduced pricing for the camera setup. Thanks for the comment!

That’s fantastic to hear!! Please come by. We will have our very first booth in one of the stages! (Come early - might have some Strada swag for you:)

take videos whenever you can of random momments, bellive me your futuer self and kids wil be very thankful.

@@haidara77 yep that’s one reason why I always get new phones because I think random videos and pictures so much of them😅👍

Not gonna lie - I'm a fan of Apple, yup. But I've also spent a few years on Android and tried it out and enjoyed many of the features that were exclusive to that OS. We're all fans of something - and my love for Apple only drove me to push it. I didn't go easy on the tech or the results just because I like the products. Check out Episode 23 and you''ll see how far we took it! Thanks for the comment:)

I feel you. In fact when I directed this, the accessories were what I had available to me with my cinema setups. Hence the over-done rig for this phone. After receiving comments like yours, I decided we should do another test with iPhone and use more off-the-shelf tools and show the cost of the rig. So we did this in Episode 23 and you can see the cost of the camera setup we used to achieve really great results with a talented lighting crew. The results were much better than I ever thought - but you be the judge! Thanks for the comment:)

@@Michael_Cioni awesome!