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TVS is a conservative company and are good in manufacturing Their quality is good. They are on a long play I think. The premium bikes are there to build a brand premium. It would be difficult to understand European sensibilities in India. They’d design there, do rnd and manufacture in India possibly. Let’s wait and watch.

@iainbentley1313 Hi I am really pleased you have a solution for hanging panniers on the 961, please can you let me know where you had them from and the model of GIVI panniers you have used Iain Bentley

Hi I am really pleased you have a solution for hanging panniers on the 961, please can you let me know where you had them from and the model of GIVI panniers you have used Iain Bentley

I have a few questions please?? Which are considered more desirable? The latest TVS models or the previous incumbent models? (Did the whole Garner affair leave a nasty after taste on ownership of his models)? Also which era (Garner or TVS) are more reliable (or considered equals)? Finally, are there any differences between the Garner built bikes and the TVS bikes? I know that TVS did mention during their takeover that they found many QC issues with all the models and were working to correct them (especially in the V4). Thank you! Great vids… keep it up 👍🏻

Traded my 70 bsa 650 lightening in on a 71 gold/yellow fastback and some cash at Norton dealer in grand prairie,Texas in 1971.This while I was drafted army near there. Didn't know what I had at the time (in the long view), but I can in my memory say it was a reliable looker and relaxing bike to pilot.

I have 3 bikes all of which l wld sell if l cld buy the Norton Nomad …!!!

Didn’t they just announce they’re expanding to more markets as well as new models

The 961 is a lovely looking engine, sort of a cross between the profile of a Commando and a Laverda 3 c. Quite nice.

Are you open to doing a video in this, a formal letter of complaint has been issued and I am willing to share the complaint to the Insolvency Service, IPA and BDO Attention NUML Creditors with Commando 961 and V4SS Motorcycles Join Our Movement for Fair Treatment and Access to Repairs! Norton Motorcycles’ new ownership under TVS Motor Company hasn’t changed customer treatment. As a NUML creditor with a Commando 961 or V4SS, you deserve fair treatment and access to repairs and spare parts. Key Issues: Product Issues Ignored: BDO failed to address continuation product issues, allowing misrepresentation of new models, affecting warranty and safety liabilities. Unfair Treatment: V4SS owners were unfairly charged and forced to surrender motorcycles, violating the pari passu principle of equal treatment for creditors. Why Join Us? Investigation: Demand a review of BDO's actions. Compensation: Seek refunds and compensation for financial harm. Warranty and Safety: Ensure TVS honours warranties and addresses safety issues. Take Action Now! Send an email titled "Formal Complaint Regarding Mismanagement and Differential Treatment of Creditors in the Sale of Norton Motorcycles" to the following addresses: complaints@ipa.uk.com insolvency.enquiryline@insolvency.gov.uk compliance@bdo.co.uk Confirm your support and add your name to the complaint. The more names, the more weight it carries. Stand with us for your rights. Contact [contact information] to get involved and ensure your Commando 961 and V4SS motorcycles receive the care they deserve.

If a 72 norton cost $2000 in 72 - that is equivalent to a bike that costs $15,500 today (in 2024)

Those admin costs are supporting the Commando which is a bike nobody wants. They would have been better to take the commando offline and incubate new models for a while instead and setup future distribution channels.

As per my understanding tvs need take action tvs need to take control

Lots of new indian made models coming . The 961 is amazing. But unfortunately is the last bike ever to be manufactured in England. By any manufacturer. Love mine.

They have to start making a 650cc bike, in the price range of the Triumph Trident. With the engines TVS is making that would not be a problem.

Will tvs put more money into norton?? Yes. I'm saying because all major indian automobile companies owns an internationally reputed brand. Mahindra has Italian company, tata has British, bajaj has Austrian one, hero had American one . These are examples. It's part of their strategy. Tvs won't given up on Norton. Maybe they'll launch a Norton sub brand for mid weight motorcycles.

You use the phrase stop gap measure too much like you are trying to convince yourself.

Norton have been to the design school for donkeys, i mean even the tasteless fool that is Henry Cole laughed at them! Just look at what is selling, like open your eyes

Are you looking to loose over £17k like one #Norton #V4SV owner? The solution presented by Norton Motorcycles to the long-running V4SS saga raises significant concerns, both in terms of financial impact and long-term value and your article is a misrepresentation of the true position. Financial Analysis of the Proposed Swap Recent transactions highlight the adverse financial implications for V4SS owners. A NUML creditor's decision to accept a V4SS for V4SV swap, along with an additional payment of £10,000 from the V4SS owner, resulted in a staggering loss of £17,304. Here's a breakdown of the costs involved: Cost of Norton V4SS: £44,000 Cost of Swap: £10,000 NUML Creditor Dividend: £6,696 Sales Price of V4SV: £30,000 Selling the V4SS for £7,304 would have left the owner in a comparable financial position, which clearly indicates the undervaluation of the V4SS in the proposed deal. Even the most defective V4SS would have a value greater than £7,304. A further compounding factor is the V4SV residual value plummeting in value. The vast majority of NUML creditor who took the swap option did so with the express intention of immediate disposal, the impact of this is evident in the secondary market. The sheer volume of delivery mileage secondary market bikes with discounts of up to 30% from list then impacts the ability to sell new V4SV’s. Long-Term Value Potential of the V4SS Despite its flaws, the V4SS holds significant potential for long-term value, much like other historically significant motorcycles. Consider the following points: Rarity and Historical Significance: The V4SS, with its limited production and tumultuous history, could become a valuable collector's item, similar to the Bimota V-Due. Engineering and Design: The V4SS features advanced engineering and a distinctive design that could attract enthusiasts, akin to the Vincent Black Shadow or Ducati 750 GT. Nostalgia and Brand Heritage: The Norton brand's rich heritage can elevate the V4SS's status over time, making it a sought-after piece of motorcycle history. Restoration and Aftermarket Solutions: As with other problematic motorcycles, aftermarket solutions can address initial defects, enhancing the V4SS's reliability and desirability. Enthusiasts like Stuart Bodycote are already seeking restoration options that Norton Motorcycles has yet to provide. Investment Potential: Collectors often value bikes with controversial histories. The narrative of a flawed yet cherished bike adds to its mystique and potential value. Comparative Analysis of Similar Bikes Historically, several motorcycles with initial issues have gained significant value over time: Bimota V-Due: Initially plagued by reliability problems, it is now highly valued for its rarity and unique engineering. Vincent Black Shadow Series C: Despite initial reliability issues, it has become an iconic and highly collectible motorcycle. Ducati 750 GT: Overcame mechanical problems to become highly valued for its historical significance. Harley-Davidson AMF Era Models: Initially suffered from poor quality control but are now collectible due to their historical context. Conclusion The Norton V4SS, despite its current challenges, has the potential to achieve high long-term value due to its rarity, engineering significance, and brand heritage. By recognising these future values and making informed decisions, we can preserve and appreciate the legacy of the V4SS for generations to come. The critical question remains: why should V4SS owners accept a significant loss when restoring the V4SS to its iconic status is in the best interests of both the owners and Norton Motorcycles?

Yeah well who has a billion dollars to spend on a motorcycle? No wonder.

I can afford a new Royal enfield but not a norton and one wonders why they are going south

What is receptacle on rt. Side of handlebar ?

It's easy. To many different bikes too soon.

Hey, charlie is really expensive these days.

They need to come up with new models , they haven't got forever which appears to be the management mentality

As a avid biker . I’m disgusted to the back teeth regarding this shambles of a company ? From gardener to this state now ? Uk government idiots to all that sucked the life out of one of the world leading motorcycling company on the planet . I’ struggle with this shower of shite . What a loss

I’ll put my Triumph T120 up against the modern Commando any day….🏍

Starter companies mostly run at a substantial loss for many years, sometimes decades. Just look at Zero Motorcycles books, and they're still in business. Norton can't even get the turning cycle on the Commando right. Their bikes are mainly form over function. And thats one of their main problems.

Norton, a name I know since childhood, but never seen one and I am near fifty years old. Sure, I live in the province of Quebec, not a motorbike place, but still, I saw low selling bikes like Buell, Moto Guzzi, Triumph and what not… but never a Norton. A few there must be around, but so low in quantity it gives an idea of the poor sale overall.

I wouldn’t buy a new Norton for over £5k…they’re just not a competitive offering. Having previously owned a 650ss and a Fastback Commando I’d buy a classic again and a with the change a green laner

Have you overlooked VAT in your financials, on £14k you would be paying £2.8k in VAT plus registration so retailing a bike at upper £17’s wouldn’t leave much profit for a dealer?

The video was advertised as an original Commando vs the 961 until the original started and you can hear it gasping for mixture. Sure enough you show us a non original Commando with a single Mikuni carb on it. Sounded terrible. Puff puff, wheeze wheeze, gasp gasp. No Commando experts here.

Richard Arnold ex Ceo at Man utd (5.2m severance pay) given a top job @ Norton!?

Great vid and insight. IMO they need to improve quality, drop prices, and expand the range. MV & Ducati have shown theres a market for niche high price bikes but even 44k is a big ol stretch. Make it £25k ish and I think it would have a huge impact. And as others have mentioned, something like an old school 500 single would be almost unique and very tempting. Fingers crossed.

Go the Indian route, imagine a 2024 International look alike in an updated featherbed frame, this would give the new Goldie a run for its money.

Nobody is buying bikes anymore

Norton should team up with Triumph and Villiers, maybe call the company, NVT?

A$30,000 for an Indian made Norton? What are they smoking? You can buy a new BMW GS for that. To ask a premium price you need a premium bike. Here in Australia the Consumer Law requires a statutory warranty of 10 years, and parts and servicing for that time as well. That knocks out the crap from the market.

Too expensive. Build a Norton commando like the old one in India. They are dead ducks the way they are atm.

I for one have been doing my part by pinging Norton every time they try to sell me a T-shirt, can I get a bike to go with it please, still not selling across the pond

There was a £3850 dealer margin on the old commander give or take extras Stu sold if this helps

They missed a chance with the Atlas 650 and Ranger. Non existent range .

A small point, the £2024 discount applies to brand new bikes, not just ex demo models. I was offered a 24 ex demo SP with 600miles on the clock for £14,500, but a brand new bike was only £500 more. I went for the new bike.

Complete waste of time and money, the bikes are way too expensive, only a few models on offer and the biggest problem is that they are built in England. Bring more models online, move production to Thailand and half the price of the machines, if it stops in the UK, it’ll go down the pan again!!

Norton has always been 'smoke and mirrors'...a simple vessel to enrich the 'board' members through receiving lavish salaries at the expense of the investors. They will go bankrupt and will rise again...just like sham-poo: Apply. Lather. Rinse. Repeat. BTW, the aftermarket parts bin specials with a Norton sticker on the tank are, to me, barely eye candy and terrible motorcycles and especially so given their msrp. Huge Fail and a patent PASS.

Stop making bikes for millionaires, try making them for genuine bikers who buy the other marques available. Something around 6 to 8 grand is nearer the mark, no frills just an honest usable bike.

Norton should change the game and lease their bikes and open cycle shops in the empty shopping centres unit to advertise their products. Leasing locks people in servicing and maintenance and Norton gets the profit , not some back alley fly by night . Stop hiding and start showing of a quality product at an affordable and save long term payment plan that doesn’t end with customer feeling they’re being ripped off . My friend bought a brand new £20,000 ,30 months ago and took it back to the dealer for a trade in for another one and was told “ We Don’t want your bike “ the bike has 8,000 miles and in mint condition . Norton has to stop the rot by changing the game .

Beautiful!

Old rehashed products and fleecing the wealthy,thats not going to work long term.Build an affordable bike for the masses first then add high end stuff later

I thought the role of the UK factory was to raise the profile of the brand while the owner in India developed a new range of cheaper mass produced bikes in factories in India. Where are the new models ??

They are not following whats popular. £45k sports bikes and cafe racers are not selling like adventure or enduro bikes. Then the price is an epic issue, Ducati make £10k bikes and £80k bikes. Buying into the brand is achievable. Where as with Norton it's £17k. They need a 600cc adventure bike retailing at £10k. The Cayenne saved Porsche from oblivion so they need to re-imagine the brand.