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With the settings, production quality, preparation, etc. it feels almost like a cinema experience. 🍿Love the podcast and the guest was awesome!

These episodes are really terrific and well done. 👍🏻

SUCHHH A GOOD EPISODE. dear lord. This is GOLD

It's a fair point. But...that's an awful comparison. You're comparing 500 year old English to an intentionally bland modern "business English" style tool.

Loved the first episode so glad to see him back. This guy is an absolute genius.

This podcast series is genuinely so good, the only thing I wish I saw more of is Fictional authors! ❤

Funny I get a Grammarly ad right after he talks about the limitations of Word and Grammarly

It is about time you host him. His great story, you were part of it as well.

Fantastic discussion. Between this podcast and the one with Mark Forsyth I believe I’m about to get lost in the rabbit hole of vocabulary. I’ve become insatiably curious about what’s waiting for me underneath the surface.

Cool conversation. I don’t think Hemingway was a minimalist, though. What he left unsaid in his prose is open to endless - maximalist - interpretation. The part of the iceberg under water is rather larger than the bit exposed :)

Something strange has happened. Writing has homogenized, and nonfiction books recycle the same washed-up formulas. The name of the game is short words and short sentences. Minimalism rules the day, and the Internet has fueled this simple style. So, why did writing get sterile? Well, that’s the focus of this interview with The Cultural Tutor. Turns out, as I learned, the world of writing has always oscillated between minimalism and maximalism. People assume that the writing of old was always complex and convoluted, but that’s not true. Sure, the King James Bible may have a few archaisms, but it’s pretty darn readable. The Age of Minimalism that we’re swimming in today is downstream of Hemingway and World War I. Hemingway was famous for using simple words and sentence structures. He aimed for clarity, and that aim shook the world. A review in The Atlantic from 1927 said: “A writer named Hemingway has arisen, who writes as if he had never read anybody’s writing, as if he had fashioned the art of writing himself.” Hemingway’s style was once radical. Now, it’s the water we swim in. To be clear: the benefits of minimalism are many. It’s clear and efficient. Like a mother cutting up a slab of meat for their toddler, writers work to make their ideas hyper-digestible. And don’t get me wrong. This isn’t a screed against minimalism, which can be a joy to read. When it’s done well, it’s easy to read and understand. This is why you’d be insane to write a business memo in the style of James Joyce or David Foster Wallace. The cultural blast radius of World War I also ushered in the Age of Minimalism - not just in writing but many aspects of culture. The world of architecture saw the rise of the Bauhaus movement which celebrated straight lines, flat roofs, and plain ornamentation-free facades; and the world of painting shifted violently from the soft vibrancy of Impressionism to the rigid edges of Piet Mondrian. And don’t forget about design. Your grandma’s walls were probably covered in wallpaper, but these days, it seems like every new-build has the same flat, white, and texture-free walls. Even the logos of fashion houses like Burberry and Saint Laurent have lost their ornamentation. The same thing has happened to doorbells, phone booths, street poles, and bookshelves. Something clearly happened. Not just in writing, but culture writ large. The spectrum between minimalism and maximalism infuses every aspect of culture - and we are squarely in The Age of Minimalism. Once you see it, you can’t unsee it. People don’t question the guardrails that homogenize modern writing either. Hundreds of millions of people use the Microsoft Word spellchecker every day and Grammarly directs people towards a unified style. Both software platforms ridicule the writing of Shakespeare, who’s arguably the most prominent writer in the history of English. My goal isn’t to hate on Word and Grammarly. But they do have a way of watering down your voice (and sometimes, that’s a good thing). Lest you dismiss me as a hypocritical luddite, know that I accepted a Grammarly suggestion to write this tweet and think the advice to write with shorter words and sentences is useful for casual writers. For writers, this means that an edge exists for people who can write in a maximalist style. With vibe, voice, flair, variance, and personality as if you’re dialing up the saturation on your writing. That’s what this episode is all about.

No bullshit, Great essay ❤❤

Honestly, I was rewatching the last episode when I saw this.

Shows the dissonance between artistry and conformity. Each has value within the sphere of its purpose.

This is brilliant, I am thinking of taking both of your course after this one! Wow! Incredible value!

Deep

Shakespeare was uneducated he may not have had proper grammar but he had a story to tell. Also the grammar of the past and present are two different beasts

This is analogous to EVERYTHING.

Brilliant! ❤

EPIC!!!!! Loved the first interview you did with The Cultural Tutor! Can't wait to watch this one now!

The fact that he quoted Coolio is evidence that he is in fact a master of his craft. Kudos to you, sir.

Thank you so much. I have never heard someone break copywriting and writing more vividly than you and Harry did.

Epic shit

The amazing part is that Harry kept mentioning football terms and that was fun to listen to. Playing Trippier at LB 🤣

Wanted to watch this on the side. Decided not to, there are too many knowledge bombs, I gotta make this a dedicated evening to learn all this. That this is free is unbelievable

Idea of injecting and transmitting energy in phone by Miss Excel is all together a different perspective.

Get him on your show! 😊

This is the writing content I've been looking for!

I just finished AGIM, and it had me hooked from the first page. Instant admiration for Amor.

solid video. thanks for creating

Harry's my cheatsheet!

Just discovered Harry. Love his POV on copywriting.

Harry, you're amazing! David, you're a great interviewer! 🙌

I like your teachin. Your are such a good teacher .. This made me validate my idea..I can make money with youtube classes rather than my degree career..I should start writing about youtube teachers that are better than school teachers on my blog

I know that partly, I dont need to know what the Athletic greens ad means😅, But I am still trying to wrap my head around it. Is it just for attention grabing?🤔

“If it flows out of you, it flows into the reader”

Doesnt this guy have a course? I thiught he would but looks like Harry only offers a letter service

Love u ❤ Katy is Iconic

I have written penmanship since I was little but I have wrote book after book poetry but have not ever put it into practice I need help. I am 50 now I want to write a book

"Copywriting? - A simple argument."✅

brit copywriters should unite with The Fix + Alex Myatt

The way the guy's face dropped when he was told the phrase isn't in Wizard of Oz

That's brilliant. I'm gonna have to chase this full episode down.

Same, sis. Same

in invincible, nolan says "think mark" not "think mark, think"