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ALUMNI
United States
Registrace 10. 03. 2014
ALUMNI IS A GLOBAL PREMIUM RETAIL EXPERIENCE WITH LOCATIONS IN NYC AND CHENGDU, CHINA.
www.alumniofny.com
alumniofny
www.alumniofny.com
alumniofny
Y-3 Spring Summer 2024
Continuing adidas and Yohji Yamamoto’s renegade exploration of elevated sportswear, Y-3’s Spring/Summer 2024 collection focuses on the concept of Contra-Natural - a world in which the duality between the organic and the synthetic produces unexpected beauty. With visceral juxtaposition as its ethos, the collection offers a nod to the delicately poised tension at the heart of the Y-3 brand: adidas’ legacy of sporting innovation coming together with Yohji Yamamoto’s elegant, avant garde, aesthetic philosophy.
From concept to execution, the ideological collision of the natural and the artificial manifests in a bold, collection-wide, color palette. The brand’s signature pantones are all present - Y-3 Black, Solid Gray, and White - but this season they’re complimented with Clay Brown, Mesa, Shadow Red, and Mint. Staying true to the collection’s thematic impetus, the quartet of new colors takes inspiration from the process of oxidation, with nature taking over metal, turning rusty burgundy into an acidic mint.
Illuminating the launch of Spring/Summer 2024 Chapter 1 is an evocative campaign that dynamically captures strength and community through the eyes of London’s Bugeisha Club - an international collective of women and non-binary people with mixed Asian heritage who daringly merge unbridled creative energy with athletic prowess.
Shot by Erika Kamano, with moving imagery directed by Francis Plummer and styling from Robbie Spencer, the seasonal narrative evokes a story of composure, poise, and restraint through the synergy of body, mind, spirit, and community.
Spotlighting the tension between fluid movement and rigorous discipline, the coming together of highly creative and determined individuals features four of Bugeisha Club’s leading figures - Mana Kimura-Anderson, Becky Tun Pe, April Gunawardena, Lara Swift - adorned in the Y-3 Spring/Summer 2024 Chapter 1 collection.
www.alumniofny.com/collections/y-3
#y3 #adidas #yohjiyamamoto
From concept to execution, the ideological collision of the natural and the artificial manifests in a bold, collection-wide, color palette. The brand’s signature pantones are all present - Y-3 Black, Solid Gray, and White - but this season they’re complimented with Clay Brown, Mesa, Shadow Red, and Mint. Staying true to the collection’s thematic impetus, the quartet of new colors takes inspiration from the process of oxidation, with nature taking over metal, turning rusty burgundy into an acidic mint.
Illuminating the launch of Spring/Summer 2024 Chapter 1 is an evocative campaign that dynamically captures strength and community through the eyes of London’s Bugeisha Club - an international collective of women and non-binary people with mixed Asian heritage who daringly merge unbridled creative energy with athletic prowess.
Shot by Erika Kamano, with moving imagery directed by Francis Plummer and styling from Robbie Spencer, the seasonal narrative evokes a story of composure, poise, and restraint through the synergy of body, mind, spirit, and community.
Spotlighting the tension between fluid movement and rigorous discipline, the coming together of highly creative and determined individuals features four of Bugeisha Club’s leading figures - Mana Kimura-Anderson, Becky Tun Pe, April Gunawardena, Lara Swift - adorned in the Y-3 Spring/Summer 2024 Chapter 1 collection.
www.alumniofny.com/collections/y-3
#y3 #adidas #yohjiyamamoto
zhlédnutí: 167
Video
ALUMNI CHENGDU presents: DJ KENTARO
zhlédnutí 103Před 8 měsíci
ALUMNI CHENGDU recently celebrated their one year anniversary since opening their first outpost in Chengdu, China. For the occasion, we had DMC World Champion and Ninja Tune artist, DJ KENTARO bless the turntables with his special performance at underground club, AXIS Chengdu. Hardouken, Flower Boy, Mikocycle, and Boreas also supported the event with their sounds. Stay tuned for more music even...
On Cloudmonster NYC: Run Together with Brooklyn United
zhlédnutí 154Před 10 měsíci
The NYC Marathon experience is the two million spectators across the five boroughs who are cheering for the elite pro-athletes to the everyday runner making their effort at their first marathon. The NYC marathon is a citywide participation and experience made possible by not just the runners but also those that support the main event. The local stories are very much apart of the marathon as wit...
On Cloudmonster NYC: RUN TOGETHER WITH JAEKI CHO AND WHISK & WHISKEY + SWEET CHICK
zhlédnutí 144Před 10 měsíci
The NYC Marathon experience is the two million spectators across the five boroughs who are cheering for the elite pro-athletes to the everyday runner making their effort at their first marathon. The NYC marathon is a citywide participation and experience made possible by not just the runners but also those that support the main event. The local stories are very much apart of the marathon as wit...
On Cloudmonster NYC: Run Together with JP Florez & World's Fair Run Crew
zhlédnutí 249Před 10 měsíci
The NYC Marathon experience is the two million spectators across the five boroughs who are cheering for the elite pro-athletes to the everyday runner making their effort at their first marathon. The NYC marathon is a citywide participation and experience made possible by not just the runners but also those that support the main event. The local stories are very much apart of the marathon as wit...
ALUMNI Chengdu: Converse x Awake NY
zhlédnutí 792Před 10 měsíci
The Converse x Awake NY collaboration captures the staple '90s NYC essence through a range of exclusive clothing and One Star Pros, marking the debut partnership between Converse and the New York-rooted label. To learn more about the @converse x @awakenewyorkclothing collection and view the rest of the editorial shot at ALUMNI in Chengdu, click on the link in our bio. The Converse x Awake NY ca...
ALUMNI Presents: The Clarks Originals Dancehall Pack Release
zhlédnutí 364Před rokem
On August 26th, 2023, we hosted Clarks Originals for the release of their Dancehall Pack, paying tribute to the nation that warmly embraced Clarks' iconic footwear. Our celebration featured rum provided by Chairman's Reserve and Bounty, patties with coco bread from Branch Patty, jerk chicken dishes from C' Marty's Jerk Chicken, artwork by Spliffington that was featured on the photo booth, tees ...
ALUMNI Chengdu Presents: DJ Krush interview
zhlédnutí 1,7KPřed rokem
ALUMNI CHENGDU hosted legend DJ KRUSH from Tokyo, Japan for a show in Chengdu, China during the DJ KRUSH China Tour 2023. We had the opportunity to interview DJ KRUSH on topics about the early days of street culture Hip Hop in Harajuku / Ura-Hara, Tokyo in the 80's, Krush Posse & DJ MURO, Futura aka Futura 2000 & Mo-Wax, and more! The interview with DJ KRUSH was conducted in July 2023 @ Alumni ...
Alumni Presents: On Cloudsurfer with Rage and Release in Brooklyn NYC
zhlédnutí 844Před rokem
Enter the Cloudsurfer - opening the door to a new dimension of soft cushioning with a new, computer-optimized technology. The cutting-edge CloudTec Phase™ midsole delivers an incredibly smooth ride for landings like you've never felt before. Pave a better future in the Cloudsurfer with sustainably-focused design, incorporating optimized recycled content and water-saving dope dye technology. The...
Alumni Presents: On Cloudsurfer with World's Fair Run Crew in Queens NYC
zhlédnutí 215Před rokem
Enter the Cloudsurfer - opening the door to a new dimension of soft cushioning with a new, computer-optimized technology. The cutting-edge CloudTec Phase™ midsole delivers an incredibly smooth ride for landings like you've never felt before. Pave a better future in the Cloudsurfer with sustainably-focused design, incorporating optimized recycled content and water-saving dope dye technology. The...
Alumni Presents: Celebrate the release of the On Cloudsurfer
zhlédnutí 341Před rokem
Alumni Presents: Celebrate the release of the On Cloudsurfer
ALUMNI presents Nike SB x Air Jordan 4 "Pine Green"
zhlédnutí 1,4KPřed rokem
ALUMNI presents Nike SB x Air Jordan 4 "Pine Green"
The Chengdu Film Project: 2022 in the Rearview
zhlédnutí 51Před rokem
The Chengdu Film Project: 2022 in the Rearview